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Ford Hybrid
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Ford Hybrid Presentation Transcript

  • 1. “ Even Further” Marketing Campaign Deanna Drugg Chris Mason Alicia Newton
  • 2.
    • Established in 1903
    • Henry Ford
    • Largest manufacture for vehicles in North America
    • Plants located throughout 140 countries
    • 283,000 Employees (2006)
    • Only 4 Hybrid Models to date
    Jaguar Lincoln Mercury Volvo Mazda
  • 3.
    • 2006 Sales: $62.1 Million
    • 1 Year Sales Growth: 4.7%
    • 2006 Sales: $207.3 Million
    • 1 Year Sales Growth – 7.7%
    • 2006 Sales: $202.8 Million
    • 1 Year Sales Growth: 13.3%
    • 2006 Sales - $160.1 Million
    • 1 Year Sales Growth – (9.5%)
  • 4.  
  • 5.  
  • 6.
    • Communicate a clear fuel efficiency message
    • Creative and unconventional approach
    • Create a Buzz
    • Educate Generation Y (ages 18-30)
    • Push and pull strategy
    • Stay updated on new technology
  • 7.  
  • 8.  
  • 9. (cont’d)
  • 10. Deanna Drugg Chris Mason Alicia Newton Fusion Hybrid Marketing Campaign