This keynote address will look at representations of several women leaders. This talk will also consider what this means, and how they have been represented in the media. Leading in a digital world, however, has opened up some interesting possibilities in terms of gender and representation, as women leaders increasingly speak directly with the public and represent themselves through social networking sites like Facebook and Twitter more generally for women seeking to improve their visibility in the digital sphere.
Although there has been a steady increase in the number of women professionals over the past 20 years, most mainstream press coverage continues to rely on men as experts in the fields of business, politics and economics.Women in the news are more likely to be featured in stories about accidents, natural disasters, or domestic violence than in stories about their professional abilities or expertise.
he Washington Post devoted over 1,000 words to Hillary Clinton Sunday. While that in of itself is not out of the ordinary, the specific topic discussed in this piece certainly is: her ... hair. Arguing that her current hairstyle serves as “further proof that women do not have to kowtow to expectations, rules of thumb or other quietly bullying cultural assumptions,” the Post examines the recent “fashion statement” the secretary of State has made in growing out her hair, after years and years of maintaining a
Margaret Carlisle Duncan and Michael Messner studied sports coverage on three network affiliates in Los Angeles. They report that only nine per cent of airtime was devoted to women’s sports, in contrast to the 88 per cent devoted to male athletes. Female athletes fared even worse on ESPN’s national sports show Sports Center, where they occupied just over two per cent of airtime. And, according to the Canadian Association for the Advancement of Women, Sports and Physical Activity, women athletes receive just three per cent of sports coverage in major Canadian dailies.
Where men are described as "big," "strong," "brilliant," "gutsy" and "aggressive," women are more often referred to as "weary," "fatigued," "frustrated," "panicked,” and "vulnerable”
Women and Media presentation
Media and women leaders in the digital era: Beyondrepresentation to interaction
Our media and cultural representations of women have a major impact on how girls and women are viewed and view themselves and on public attitudes about women and women’s equality.
Women in the news are more likely to be featured in stories about accidents, natural disasters, or domestic violence than in stories about their professional abilities or expertise.
Hillary’s Hairgate Washington post in August 2010 featured over 1 000 words discussing Hillary’s new hair style! “Clintons hair, now creeping toward below-the-shoulders territory, is practically radical for Washingtons seasoned female power elite.”
Top Women AthletesDuncan and Messner study demonstrated that on 3 networks in LA only 9 percent of airtime was devoted to Women’s sports, in contrast to the 88 percent dedicated to men.In Canada, the Canadian Association for the Advancement of Women, Sport and Physical Activity argues that just 3% of Canadian sports coverage focuses on Women.
Serena Williams Ranked world no. 1 in singles on five separate occasions 27 Grand Slam titles Ranked ninth on the all- time best women’s tenis player list
Women Athletes Commentators (97 per cent of whom are men) use different language when they talk about female athletes. Female athletes are increasingly photographed in "hyper- sexualized poses” (Griffin, 2004)
Cristina Fernandez de Kirchner Second time elected president of Argentina
Cristina Kirchner ‘La Revoluciónestética de Cristina Kirchner” (diario la noticiero) (the aesthetic revolution of Cristina Kirchner)
‘El lío de los zapatos’ El Pais, NewspaperSeptember 2011 (Shoegate?)
Kirchner takes back media power New Audiovisual Law put into place 2009 The interactive presidency: Twitter and Facebook allow direct access to the president
Allows for direct Woaww! I’m meeting interaction with citizens Bono! (post on FB Allows for the chance to get an inside look at the presidency Helped to transform and personalize her image
Conclusions Positive representations of women can be valuable in inspiring people to take roles as leaders themselves This is a complex and multilayered task that only becomes easier if, and when, a range of images become more visible and the ‘burden of representation’ imposed on any single image becomes less heavy.
Conclusions Social media as a tool for women leaders can be powerful Instead of being ‘represented’ women can represent themselves in powerful new ways Breaking through the filters imposed by traditional media, women have much greater choice as to how they represent themselves