Ss Lead System Webinar012410


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What and why on social media and how to get leads.

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Ss Lead System Webinar012410

  1. 1. Lead Generation and SEO<br />Using Social Media Marketing<br />
  2. 2. Agenda<br /><ul><li>Inbound v. Outbound Marketing
  3. 3. New Rules, New Media, New Brands
  4. 4. What This Means To Your Marketing Effort</li></li></ul><li>Inbound v. Outbound Marketing<br /><ul><li>Outbound Marketing
  5. 5. It’s our traditional model
  6. 6. Telemarketing, Traditional Ads, email blasts
  7. 7. Problem: Less effective in attention economy!</li></li></ul><li>New Rules, New Media, New Brands<br /><ul><li>Business Marketing is “Disrupted”
  8. 8. Out-shouting competition won’t work
  9. 9. Interrupting prospects in a cluttered market where they have control is tough
  10. 10. New Paradigm: Attention through education, nurturing, community involvement!</li></li></ul><li>Why Change?<br /><ul><li>Average cost per new customer lead is going up!
  11. 11. Email open rate only 22% in ‘08 (from 38% in ‘04)
  12. 12. Caller ID/Do not call list
  13. 13. DVR’s and other technology= consumer control
  14. 14. Satellite radio and iPod
  15. 15. Attention for time with Internet and social media
  16. 16. Traditional media and lead generation services are more expensive and less effective
  17. 17. Definition of Insanity: Doing the same thing over and over again expecting a different result!</li></li></ul><li>Business Marketing Must Change: You Said It!<br /><ul><li>50% will use social media for lead generation in ‘10
  18. 18. 45% keep up with industry
  19. 19. 45% use social media for competitive intel
  20. 20. What happens to the other 50%?</li></li></ul><li>But Implementation Is Not Strategic<br /><ul><li>100% focus on website but not where customers are hanging out.
  21. 21. Blogging and video barely on the radar.
  22. 22. Other forms of content distribution not even on the radar.</li></li></ul><li>Most Challenging Aspects To Social Media<br /><ul><li>Largest issue is strategy by 2-to-1.
  23. 23. Content creation and time are the other big issues.
  24. 24. Most business marketers know what Social Media is.</li></ul>Source: Unscientific LinkedIn Survey- GenNext Media LLC<br />
  25. 25. Small Business Struggle In Two Areas<br /><ul><li>Both Content and Strategy are issues for smaller businesses.
  26. 26. Content creation and time are the other big issues.</li></ul>Source: Unscientific LinkedIn Survey- GenNext Media LLC<br />
  27. 27. Why Is This So Hard?<br /><ul><li>Businesses are struggling to implement an effective social media marketing program
  28. 28. Business is moving fast, no time to figure it out or implement it well
  29. 29. Information is overwhelming and always changing
  30. 30. Social media marketing is so different, you need to have knowledge before you can outsource
  31. 31. It’s hard to integrate into your existing business workflow
  32. 32. This is a completely different world!</li></li></ul><li>But The Stakes Are High-Winning at Social Media Can Be Huge<br /><ul><li>Almost 54% of of people using social media help friends or family members make product decisions.
  33. 33. 40% share advice offline and in person.
  34. 34. Social media has a huge magnifier effect.</li></li></ul><li>Social Media is Not the Future- It’s Now<br />Years to reach 50 million users:<br />
  35. 35. What Questions Should You Be Asking?<br />Website Structure and Platform<br /><ul><li>Do you have landing pages optimized for conversion?
  36. 36. Do you have a blog and are you posting regularly?
  37. 37. Do you have a CMS for easy publishing and pinging to directories
  38. 38. The structure of your “home base” is critical to successful lead generation!</li></li></ul><li>What Questions Should You Be Asking?<br />Are you spending at least 60-70% of your time on the Internet off your site?<br /><ul><li>Targeted commenting, posting.
  39. 39. Web 2.0 site pages and profiles like Facebook, Twitter, Biznik
  40. 40. Article, video, Podcast distribution
  41. 41. SEO success and traffic to convert is driven by off site activity…and it’s FREE!</li></li></ul><li>What Questions Should You Be Asking?<br />Do you and your team have the knowledge to implement social media marketing in a strategic way?<br /><ul><li>Conduct “Digital Forensics” on customer and competition
  42. 42. Target distribution and community participation
  43. 43. Content creation
  44. 44. How does it all work together?
  45. 45. Find models that work and replicate it!</li></li></ul><li>How We Can Help!<br /><ul><li>We created a system called Surefire Social and tested in on over 40 small businesses from contractors, coaches, MLM teams…
  46. 46. Easy to understand step-by-step learning and implementation.
  47. 47. Tools to make it easy.
  48. 48. One-on-one coaching if needed.
  49. 49. We want to give you a sample…a simple secret that will get you leads right away!</li></li></ul><li>How We Can Help!<br /><ul><li>Go to
  50. 50. Just give us a working email and your name and we will send you a video giving you exact instruction on how to implement.
  51. 51. If you can get a few leads from just one of our secrets, imagine how well you would do implementing our system?
  52. 52. Get your free video right now…
  53. 53. Look forward to seeing you in the next video!</li>