SMX Presentation: Promoted Posts for Local Business's
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SMX Presentation: Promoted Posts for Local Business's

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This presentation is jam packed with strategies our company has used to infuse our client's Facebook marking campaigns with lead generating potential!

This presentation is jam packed with strategies our company has used to infuse our client's Facebook marking campaigns with lead generating potential!

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  • After 2 days
  • Determine the audience your content will resonate best with and target your posts to that audience
  • As you can see the Helmets for Heroes and the posts pointing to the site had the most interactions. Especially shares. The Home Tips Tuesday interactions and Gutter Bowl interactions account for posts I have been doing since the end of September. The Helmets for Heroes and Posts pointing to the site include interactions from only two posts- really shows the difference in engagementIve been doing gutter bowl posts and home tips Tuesday posts for about two months now and the total engagement on the posts does not measure up to the engagement we got from the helmets for heroes and posts pointing to the site
  • These are all games
  • Take your marketing off the screen and bring it to real life. Need analytics
  • For Clark Adams
  • The company received 236 new Facebook Likes, which represents about a 40% increase in Likes.The website *did* receive traffic from its Facebook page in a dramatic fashion - 52 visits from the company facebook page to the website for the 30-day period beginning June 10 (when the promotion was announced) compared to 0 visits in the prior 30 days, and the pageviews increased 100% during the same time frame, plus a 62% increase in the number of visits and a 42% increase in Unique Visitors.  Visitors also increased the duration they spent on the site by 87%.Anecdotally, the VP of Professional Roofing Contractors, Jonathan Price, has said that he has received much praise from people everywhere he goes, including by paying customers who appreciate that his company is giving back to the community by awarding someone with a free roof.
  • There were about 16 entrants in all, not as much as we had originally hoped for. However, we believe that most of the entrants were lower income and did not have access to the Internet; either friends or family submitted their names or the entrants dropped off a paper entry form with a photo attached to the contractor's office or a retail partner's location. Nevertheless, the client is extremely happy for the goodwill that the promotion generated for his company, and he is donating $500 to the United Way of Bedford County.Jo Gentle was the winner
  • The winners husband died a month earlier from cancer – hence the references to “Mark” and the image she is holding
  • I mentioned to the owners of Rhino that the Alburquerque Zoo had recently acquired a baby rhino from another zoo.  I recommended that Rhino Roofing look into making the baby rhino a part of their marketing strategy.  Phone calls were made, discussions were had and the zoo allowed Rhino Roofing to "adopt" the baby rhino, named 'Chopper' for $2,500.00.

Transcript

  • 1. Facebook Promoted Posts For Every Business
  • 2. Surefire Social in a Nutshell  Founded in 2009 by Chris Marentis  Based in DC Metro  Work with small businesses and enterprises  Offer technology enabled marketing services  Maintain education focus with both clients and staff  We have 100’s of clients across North America
  • 3. Promoted Posts  Build campaigns around community, products/services and causes  Facebook will become an asset to your business if you promote consistent, quality content to your audience  Images + strong copy are essential to building your fan base and increasing engagement  Build your brand and target the right audience to attract high quality Facebook fans  Listen and have meaningful conversations with your Fans to gain their trust
  • 4. Facebook Goals for Our Clients We work with clients to create an editorial plan that incorporates their business objectives. Engagement though sharing, commenting, and liking to create social signals through people + links 2. Driving quality traffic from Facebook (and other channels) to our clients’ websites 3. Generate Leads using specific offers + promotions 1.
  • 5. What We Measure  Facebook insights  Facebook Ads Manager  Google analytics to look at quality of traffic and number of leads
  • 6. Targeting Tip Take your targeting to the next level… • Upload your database to Facebook using Power Editor and create your own custom audience • Another communication channel like email
  • 7. Targeting to for Brand Exposure
  • 8. Metrics After running our clients “bullying” post for only two days it gained a very high click through rate.
  • 9. Audience Targeting Promote by: 1. Geography 2. Demographics 3. Groups 4. Interests
  • 10. Content to Promote Using an App Tab Page Number of Interactions: Shares: 6 Comments: 5 Likes: 118 Posting for a Cause Number of Interactions: Shares: 67 Comments: 2 Likes: 348 Posts pointing to Blog Number of Interactions: Shares: 43 Comments: 4 Likes: 260 Informative Articles Number of Interactions: Shares: 9 Comments: 3 Likes: 46
  • 11. Paid vs. Organic Posts
  • 12. Increasing Engagement… with Interactive Content and Questions Mix up your content to give your Facebook fans the opportunity to interact with your business
  • 13. Tying in Live Events and Promotions
  • 14. Website Traffic
  • 15. Facebook in Referral Traffic
  • 16. Providing Solutions to Problems
  • 17. Charity “Like” Campaign Connecting campaigns with relevant timely topics
  • 18. Projects that Matter
  • 19. Sharing Real Stories
  • 20. Helping Real People
  • 21. Drawing Connections - Against the Odds
  • 22. Take Action 1. Create an editorial plan 2. Post and promote regularly 3. Ask open-ended questions 4. Engage fans in conversation 5. Add pictures and video to spark interest 6. Link to content and products on your website 7. Get involved with your local community