Good Online Reputation = More Leads:
Make Sure You Know These Tricks
Sept 25th, 2013 Webinar
Your customers are
talking ab...
COMMON Q’S
How do I get good
reviews?
How do I increase exposure of
good reviews?
COMMON Q’S
How do I handle negative
reviews?
COMMON Q’S
Agenda:
1. Why reputation management must be a part of your
overall Marketing strategy
2. How online directories and socia...
Everyone Has an Opinion…
Do you know what people
are saying about you?
And now they are posted
ALL OVER the Internet…
*Social Media Sites
*Online Directories
Social Media Keeps Growing…
Did you know…
1/2 are less likely if comments are negative
2/3 people are more likely to buy from a store
when they find p...
As you already know…
Customers are more likely to post a review after a negative experience than a positive one.
Bottom li...
CONSUMERS
=
REPUTATION
You even receive
a star rating!
SEARCH
ENGINE
FRIENDLY
What would you do?
If someone tweeted this about your company…
Or wrote this…
A good review is like gold…
AMPLIFY THEM
Enhance your business’s reputation:
1. Create consistent listings across directories
2. Have an active social media presen...
Reputation and Visibility go hand-in-hand
✗ Great Reputation + Poor Visibility = No Leads
✗ Bad Reputation + Great Visibil...
Take advantage of: Directory Listings
1,000’s of directories
broadcast listings
through major data
engines
Correct locatio...
Take a comprehensive approach
Be where your customers are: Social Media
•27% of the total U.S. Internet time is spent on social networking sites
•25% of...
What’s the best way to respond to aBAD REVIEW?
• Theworstreaction - leaving it alone
• Respond with an apology,
explanatio...
The bottom line is…
You need to know what people are saying about your business online
The problem is…
Many businesses don’t have the time or the tools necessary to monitor
and maintain their reputation
Introducing: Surefire Social’s
New Reputation Management
Services
The benefits of a comprehensive suite that empowers you ...
Three unique packages
•Reputation Intelligence
•Reputation Concierge
•Reputation Brand Analytics
Reputation Intelligence
Comprehensive suite empowering you to easily
monitor and build your online reputation:
 Improving...
Monitor Reviews, Visibility, Social Media,
Employees & the Competition
• Track the top consumer sites where your business ...
Reputation Concierge
Certified Coaches take care
of your online reputation for
you.
We monitor, engage, and
reply so you c...
Reputation Brand Analytics
 Ready to Go Reports
 Brand Analytics is built on top of our
industry leading Reputation Inte...
A special offer for you
Enjoy 3 months of free reputation management services!
To learn more, click here: www.surefiresoci...
Who is Surefire Social?
Surefire Social delivers personal, comprehensive strategies
for effective local Internet marketing...
Talk to Us
Chris Marentis is the Founder and CEO of Surefire
Social. With over 25 years of experience leading
traditional ...
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Good Online Reputation = More Leads

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September 25th Reputation Management Webinar

In this webinar you will learn how to:
-Take control of online conversations about your business
-Convert a negative review into a business opportunity
-Bring in a constant flow of good reviews & amplify them across the web
-Use reputation management to get more leads

Published in: Business, Technology
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  • Negative review from google plus local
  • Social media plays a major role in your business’s online reputation, here’s why:
  • It takes 12 positive service experiences to make up for one negative experience. (link with diagram:http://www.modsocket.com/blog/avoid-negative-reviews-social-media-review-sites-tip-1-5)
  • It takes 12 positive service experiences to make up for one negative experience. (link with diagram:http://www.modsocket.com/blog/avoid-negative-reviews-social-media-review-sites-tip-1-5)
  • Use arrows to point out useful click area, bbb reference,
  • http://www.istockphoto.com/stock-photo-13471593-huge-mistake.php?st=3c65a4ahttp://www.istockphoto.com/stock-photo-1320879-frustration-at-work.php?st=435b039House collapsing -http://www.istockphoto.com/stock-photo-9030652-after-the-storm.php?st=17726a3POLL
  • On the other hand, having a good review for the world to see is gold and you don’t want it to go unnoticed. You MUST have a process in place to amplify them which is what we are going to discuss now. Share it on…FacebookTwitterGoogle+LinkedInWebsite
  • Reference to visibility – Yours listings are where you appear in directories and social media sites
  • images of frustrated person and directory logos, There are hundreds, if not thousands, of sites your business can be listed on. (Angie’s List, Google+Local, YellowPages, Yelp, etc.)If your business information is consistent across listings…Potential customers are more likely to find you Search engines will prioritize your business Potential customers will favor you over competitors with inconsistent listingsIt’s simple…the more directories your business is listed on, the easier it is for potential customers to find you.Claim listings on Google+ and Bing BUT, If your business’s information is inconsistent across directories, customers can get frustrated and move on to one of your competitors instead.
  • (show gutter helmet page, twitter, google+)
  • If you see a bad review, respond with an apology, explanation, or incentive to win back the customer. If you see a good review, spread it around as much as possible. Taking the time to reply to online reviews builds trust with customers, which translates into higher loyalty and increased sales. The key to fixing a bad review is constantly creating and posting new content https://www.google.com/search?client=firefox-a&hs=suN&rls=org.mozilla:en-US:official&biw=1088&bih=595&tbm=isch&oq=negative+reviews+&gs_l=img.3...3717.7411.0.7738.23.18.3.2.2.0.157.526.11j1.12.0....0...1c.1.25.img..9.14.480.sDK1rOrrKEE&q=negative%20reviews#facrc=_&imgdii=_&imgrc=ZbSf90LTkwkqmM%3A%3BQcS8_zT2qL1gcM%3Bhttp%253A%252F%252Fwww.simplicatedweb.com%252Fcms%252Fwp-content%252Fuploads%252F2012%252F09%252Fbad-reviews-300x225.jpg%3Bhttp%253A%252F%252Fwww.simplicatedweb.com%252Fblog%252Fsocial-media%252Fhow-to-deal-with-negative-reviews-in-social-media%3B300%3B225
  • For your business to be successful…
  • -talk: the scope of internet communications is so large that it prevents many business from regularly tracking, reponding, and adding content to their social networks
  • This new comprehensive suite will give you all the tools you need to protect and promote your company+screen shot of dashboard
  • Add stats around response time expections by consumers.
  • Good Online Reputation = More Leads

    1. 1. Good Online Reputation = More Leads: Make Sure You Know These Tricks Sept 25th, 2013 Webinar Your customers are talking about your reputation. Are you part of the conversation?
    2. 2. COMMON Q’S How do I get good reviews?
    3. 3. How do I increase exposure of good reviews? COMMON Q’S
    4. 4. How do I handle negative reviews? COMMON Q’S
    5. 5. Agenda: 1. Why reputation management must be a part of your overall Marketing strategy 2. How online directories and social media shape your online reputation 3. How you can enhance your business’s online reputation
    6. 6. Everyone Has an Opinion… Do you know what people are saying about you?
    7. 7. And now they are posted ALL OVER the Internet… *Social Media Sites *Online Directories
    8. 8. Social Media Keeps Growing…
    9. 9. Did you know… 1/2 are less likely if comments are negative 2/3 people are more likely to buy from a store when they find positive comments about it online
    10. 10. As you already know… Customers are more likely to post a review after a negative experience than a positive one. Bottom line… Your business mustknow where everyone’s talking and how to handle the conversation
    11. 11. CONSUMERS = REPUTATION You even receive a star rating! SEARCH ENGINE FRIENDLY
    12. 12. What would you do? If someone tweeted this about your company… Or wrote this…
    13. 13. A good review is like gold… AMPLIFY THEM
    14. 14. Enhance your business’s reputation: 1. Create consistent listings across directories 2. Have an active social media presence 3. Monitor and respond
    15. 15. Reputation and Visibility go hand-in-hand ✗ Great Reputation + Poor Visibility = No Leads ✗ Bad Reputation + Great Visibility = No Leads ✔Great Reputation + Great Visibility = Leads Galore
    16. 16. Take advantage of: Directory Listings 1,000’s of directories broadcast listings through major data engines Correct location data Claim listings Hand publish into top directories Verify correct listings and data Monitor reviews
    17. 17. Take a comprehensive approach
    18. 18. Be where your customers are: Social Media •27% of the total U.S. Internet time is spent on social networking sites •25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour •91% of individuals who use social media for local searches choose Facebook to find local business information. Promote: • Testimonials •Infographics • Blog posts • Images • Videos • Promotions • Contests TAKEAWAYS: • Your business should establish a presence on the key social media networks to get in front ofpotential customers • Create fresh content to keep potential customers engaged
    19. 19. What’s the best way to respond to aBAD REVIEW? • Theworstreaction - leaving it alone • Respond with an apology, explanation or incentive to win back the customer
    20. 20. The bottom line is… You need to know what people are saying about your business online
    21. 21. The problem is… Many businesses don’t have the time or the tools necessary to monitor and maintain their reputation
    22. 22. Introducing: Surefire Social’s New Reputation Management Services The benefits of a comprehensive suite that empowers you to easily monitor and build your online reputation all in one location:  Improved Online Visibility  Monitored Reviews and Social Media  Tracked Employee Activity  Comparisons of your business and the Competition
    23. 23. Three unique packages •Reputation Intelligence •Reputation Concierge •Reputation Brand Analytics
    24. 24. Reputation Intelligence Comprehensive suite empowering you to easily monitor and build your online reputation:  Improving Online Visibility  Monitoring Reviews  Monitoring Social Media  Monitoring Employee Activity  Comparing Yourself to Your Competition
    25. 25. Monitor Reviews, Visibility, Social Media, Employees & the Competition • Track the top consumer sites where your business might be mentioned. • Maintain consistent business listings with the ability to see irregularities across your listings. • Track your Facebook likes, Twitter followers, and Foursquare check-ins. When people like, re-tweet, or comment, you can see it all in one place. • Know if your employees are saying anything bad about your business the second it’s posted. • Find out how your company stacks up to the competition. • Every time a new review or mention is found, you'll be notified.
    26. 26. Reputation Concierge Certified Coaches take care of your online reputation for you. We monitor, engage, and reply so you can focus on running your business, and we will keep you up to date with regular reports. On top of working 50+ hours per week, 43% of local businesses spend 6+ hours on Social Media
    27. 27. Reputation Brand Analytics  Ready to Go Reports  Brand Analytics is built on top of our industry leading Reputation Intelligence platform. Since we already have access to your local-level information, we can roll up that data and deliver it in one actionable report.  Visibility shows where you’re listed in online directories (and whether or not that information is accurate). Inconsistent listings lead to poor placement in search engine results.
    28. 28. A special offer for you Enjoy 3 months of free reputation management services! To learn more, click here: www.surefiresocial.com/contact-us/
    29. 29. Who is Surefire Social? Surefire Social delivers personal, comprehensive strategies for effective local Internet marketing. www.surefiresocial.com
    30. 30. Talk to Us Chris Marentis is the Founder and CEO of Surefire Social. With over 25 years of experience leading traditional and interactive marketing businesses, Chris is a leader in helping businesses use new technology to enable dramatic growth. Learn More: Want to talk to someone about using Surefire Social’s Reputation Management services? Click here:www.surefiresocial.com/contact-us/ or call 888-804-8685.

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