Welcome To The New Normal In today’s competitive marketplace, executives have one thing in common The challenge of acquiring and keeping customers Efficiently!
Businesses Need To Adapt To changing consumer behavior enabled by technology and a tough economy It’s a race to keep pace
The Game Has Changed Ad Rented WWW Ad List WWW SocialWeb Relationship! “One thing is certain– traditional marketing & sales methods that focus on finding, courting, and selling to customers are no longer effective.”
The Game Has Changed SocialWeb WWW Relationship! Build A Sustainable Marketing Channel And Platform
New Game = Search Marketing Secrets Prospects are searching for solutions
New Game = Social Marketing Secrets Social-site are the #1 Web activity today
New Game = Video Marketing Secrets YouTube is the 2nd largest search engine
New Game = Content Marketing Secret- Social Graph Communities, or tribes connected though social networking and content
Consumers Have Control…But So Do You Consumers are authoring and directing their own media Customer marketing is done right from your desktop…and even mobile devices It’s about the attention economy…adding value is critical to marketing success
What You Need To Know… The significant changes in technology, the Internet and related new applications Changing customer shopping patterns, and how to adapt marketing communication A strategic approach to marketing transformation
Stakes Are High… Procter & Gamble 8th largest corporation in the world Originator of the “soap opera” by sponsoring radio programs Adapted by sponsoring AND producing television daytime serials (“Soaps”) TODAY, adapted and using social networking sites like Facebook, Twitter and blogs “Proctor & Gamble continues its long tradition of devouring market shares by taking advantage of technology.”
Effective Customer Acquisition Yahoo business survey 40% say largest challenge is acquiring customers
Marketing Challenges Inability to adapt marketing and advertising strategies Traditional media and sales methodsno longer pay off
Marketing Challenges Inability to adapt marketing and advertising strategies Traditional media and sales methodsno longer pay off No brand loyalty
“In short, today’s technology invites consumers to actively search for what they want instead of waiting for advertisers to deliver a message.”
Economic Opportunity Customer acquisition costs continue to go up Many new Web 2.0 channels can be very efficient (or free) To compete effectively, you need two things: 22 Lower average customer acquisition costs through the distributed and social web 1 Increase the average lifetime value of an acquired customer so you can spend more in marketing than your competitors 2
The Social Web Phenomenon No media platform has ever grown this quickly
It’s Not The Future…It’s Now! Years to reach 50 million users: Radio 38 years TV 13 years Internet 4 years iPod 3 years <9 months 100 million users!
The Social Web – Why? Consumers have a pent up need for self expression, control and relationships
The Social Web – Why? Consumers have a pent up need for self expression, control and relationships Communities drove the growth of the web from the beginning
The Social Web – Why? Consumers have a pent up need for self expression, control and relationships Early web driven by communities Today’s web:
What is the Social Web? BLOGGING RSS GROUPS ArticleDirectories GROUPS
Social Web = Huge Media Reach Social networks and blogs are 4th most popular online activity surpassing personal email 300+ million people use Facebook 5.1 million people in US alone Twitter — every month! 150 million videos are viewedat YouTube every day! “..in today’s world media providers are no longer in control.Consumers are.”
Social Media= Scalable-Efficient Cloud computing and web services = Low Cost of Entry and Unlimited Access to Customers
Company A “Big Brand Coffee” Social Media= Scalable-Efficient Cloud computing and web services = Low Cost of Entry and Unlimited Access to Customers The playing field between big companies and small are leveling quickly Company B “Independent Roaster”
Social Media= Customer Education Give away your knowledge
Business Adoption An art gallery using blogging, Twitter and more to create interest in new artists and drive attendance to events at the gallery. Art Gallery Art Gallery BLOGGING
A local service contractor starts a blog about green living and creates free reports for homeowners on green projects that will save them money. Most of these homeowners decide not to do the projects themselves, and CALL HIM. No bidding, no competition!
A local real estate agent that starts a blog and digital newsletter cheering on the local school teams, highlighting the best retail specialty stores in town and fun events happening around town. Guess who those readers go to when they want to buy or sell a home (or recommend an agent)?
Real Estate Agent BLOGGING Our Town BestStores Local Events
Connect With Us S If you are interested in implementing a marketing system guaranteed to boost revenue and gain marketing share, exploring the resources on our website is the first step toward ensuring success in today’s changing world http://www.GenNextMedia.com The first step in using the social web and new technologies to dominate your market!