How to Grow Your Business Through Social Media - The Power of Facebook and VideoPresentation Transcript
HOW TO GROW YOUR BUSINESSTHROUGH SOCIAL MEDIA – The Power of Facebook and Video HRAI TORONTO CHAPTER October 30, 2012
SOCIAL MEDIA REVOLUTION
Veterans Boomer Gen X Gen Y1925 – 45 1946 – 60 1961 – 81 1982 – 02 65 - 85 50 - 64 29 - 49 8 - 28
Underlying Costs are Minimal•Software applications are free, orat most, inexpensive• New social tech tasks can bedistributed to current staff andteams• Employees will create part of thevalue on their own time• Scalability is irrelevant to costs• Return on Investment is easilymeasurable
FACEBOOK DEMOGRAPHICS Fastest 25 – 54 Growing Demographics: Females 55+ years Almost 70%
Say It Isn’t So…..
FACEBOOK FOR BUSINESS 950 million users worldwide 1 in 4 of all Page Views on the Internet are on a Facebook Page 1 in 8 minutes spent on the Internet is on Facebook
$$ VALUE OF FACEBOOK FAN
FACEBOOK PAGE – “MUST HAVES”Identify your brand and be creative! Choose engaging cover photo and profile photos Add milestones and key aspects of the business Post at least 3-4 times weekly for engagement Respond to messages quickly and thoroughly Highlight key updates Claim vanity URL – www.facebook.com/username
“MUST HAVES” CONT’DBe succinct!Be Community-MindedOptimal time to postUse Questions and PollsPost Video/Photos (Hint: 100-120% increased engagement than with regular posts)“Like Us” to receive a discount couponReview Your InsightsUse Facebook Ads
FACEBOOK ADVERTISING Spending on Facebook ads increased 93% in 2011 vs 2010 Identify your audience Understand target options Good images Strong call-to-action Set objective & budget Set up multiple ads – test, test, test! Facebook Ad Exchange
MEASUREMENT Similar to Google Analytics for a website, Facebook has its own analytic data FACEBOOK INSIGHTS: # of new likes # of Fans engaging with your Page Percentage of active/non-active users How many “Likes” received over a period of time Review comments # of Unsubscribes IF IT’S WORTH DOING, IT’S WORTH MEASURING!
AND THE ANSWER IS..... 72 hours every minute!
THE QUESTION IS.....
WHY VIDEO?• A well optimized video makes your company 53x more likely to be on the 1st page of Google• 24/7 Salesperson• 72 hours of new video content is added to YouTube every minute• YouTube is the world’s second largest search engine
ONLINE VIDEO VIEWERS According to comScore, the age of online video viewers in Canada was fairly evenly distributed in Q4 of 2011, with five of the six age brackets falling between 17%- 19% The most online videos viewers in Canada were between the ages of 2-18 or over 55 (both 19%) Surprisingly, the age bracket with the fewest online video viewers was 18-24
VIDEO MAGNIFIES...• Presentations• Training• Product launches• Contests• Events• Interviews with Experts• Blogs• Testimonials
EMAIL MARKETINGEngaging with video hasbeen proven to extend theamount of time viewersspend reading your emails(not to mention increasingthe response rate).
Offer Valuable Content, Not a Sales Pitch
RANK QUICKLY IN SEARCH ENGINESBlended Search: The practice in which search engines display videos, images, news stories, maps and other types of results alongside their standard website search resultsOptimizing video content to take advantage of “blended search” is one of the quickest and easiest ways to get a Page 1 ranking on Google
SYNDICATING OF VIDEO Syndication places video on multiple video sites Videos appear more and more often in search results Videos rank multiple times for keywords Send more referral traffic to your site.
VIDEO FOR THE “BUDGET CONSCIOUS”
CREATE YOUR OWN YOUTUBE CHANNELYouTube channels archiveall of your videos for users tobe able to watchCustomize the look andfeel of your channel to beunique and representative ofyour business and brand
ANALYSIS – YOUTUBE INSIGHTS FREE tool Demographics # Views Geographic popularity Comparison of all videos Download reports
VIDEO “A-B-C’S” Aim for Authentic, Actionable Content Be professional BUT be yourself Stay focused – short and sweet! Particular focus to the first 10 seconds Add Video to Your Facebook Page Upload Video to YouTube and Third Party Video Sites Optimize Video for Google Search
CHRIS APPLETON email@example.com www.wsiwebapplications.com http://wsiwebapplications.com/_blog /Our_Blog/ http://ca.linkedin.com/in/cappleton http://www.facebook.com/wsisocial http://twitter.com/cmappleton