International Business   Brazil Slides
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International Business   Brazil Slides International Business Brazil Slides Presentation Transcript

  • Brazil Mr. Maley International Business Business in Brazil
  • Brazil
    • General Information (location, population, etc.)
    • Political & Economical Information
    • Cultural Lifestyle of Brazilians
  • Brazil
    • Largest country in South America
    • Approximately 90% of Brazil’s population lives on 10% of the land
    • Approximately 50% of the population is under 20 years of age
  • Brazil
    • Sao Paulo and Rio de Janeiro are the two largest cities (combined population of 15 million)
    • Brasilia is the capital city
    • Portuguese is Brazil’s official language
  • Brazil’s Economy
    • Average Income (2004) = $6,600
    • GDP (2004) = $1.2 trillion
    • Labor market = 90 million
    • Unemployment = 10%
  • Brazil’s Government
    • Federal Republic
    • The division between high- and low-class citizens makes the development of true democratic practices difficult
    • Poor citizens’ interests are not well defended in Brazil’s Congress
  • Brazil’s Government
    • President – Luiz Inacio Lula de Silva (2003)
      • Represents the Workers Party
      • During his term thus far:
        • Growth in the economy
        • Decline in unemployment rate
        • Implemented 25% increase in minimum wage
  • Brazil’s Government
    • Being President is not easy
    • Since 1955, only one presidential term was completed by an elected president
    • Over the last five decades
      • One president committed suicide
      • One president resigned
      • One president was impeached
      • One president was overthrown by a coup
      • One president became fatally ill the night before taking office
  • Brazil’s Cultural Dimensions
  • Brazil’s Cultural Dimensions
    • Power Distance
      • Represents how employees with less power view power as being equal or not equal
      • Brazil ranks average with the majority of Latin American countries
    • Individualism/Collectivism
      • Ranked 38 indicating that Brazil is a collective society
    • Masculinity/Femininity
      • Ranked very close to 50
      • Not predominately masculine or feminine
  • Brazil’s Cultural Dimensions
    • Uncertainty Avoidance
      • Brazil’s highest ranking (76)
      • Indicates that Brazil is not comfortable with risky and unstructured situations
    • Long- and Short-term Orientation
      • Brazil is long-term oriented which is associated with thrift and perseverance
  • Brazil
    • Polychronic
      • Perform many tasks simultaneously
      • Interruptions are not bothersome
      • Time is viewed casually
      • Establishing relationships with people is Brazil’s primary importance
  • Brazil Communication Issues
    • Greetings
    • Gestures
    • Dress
    • Gifts
    • Conversation Topics
  • Greetings
    • Handshake at first-meeting
    • After friendship is developed, embraces with hugs & kisses occur
    • Greet all individuals at a meeting with handshake
    • At departure, handshakes are appropriate
  • Gestures
    • OK symbol is offensive
    • Gesture formed with extended index finger and little finger symbolizes good luck
    • Flicking underneath the chin with fingers indicates that an individual does not know the answer to a question
    • Snapping fingers during conversations emphasizes a particular point
  • Dress
    • Never wear green or yellow
    • White & blue are preferable colors in Brazil
    • Women should dress conservatively and always have manicured nails
    • 3-piece suits are associated with “executives” while 2-piece suits are associated with office employees
    • Only young individuals wear jeans
  • Gifts
    • Avoid giving gifts at first meeting; instead, pay for a meal
    • Avoid giving gifts during an actual meeting; giving gifts during social meetings is most appropriate
    • No purple flowers (sign of death)
    • Knives and handkerchiefs are inappropriate
    • Good gift ideas include calculators, portable CD players, music CDs from U.S., & inexpensive cameras
  • Conversation Topics
    • Appropriate Conversation Topics
      • Soccer “Futbol”
      • Arts
      • Travel
    • Offensive Conversation Topics
      • Politics
      • Religion
      • Poverty
  • Negotiation in Brazil
    • Patience is very important
      • Long-term resources must be committed
    • Expect to discuss all aspects simultaneously
    • Aggressiveness is offensive
    • Maintain the same negotiating team throughout negotiation process
      • Relationships established through the negotiation process is very important
  • Thank You!
    • References
      • ITIM International. (2003). Geert Hofstede Cultural Dimensions. Retrieved September 20, 2006, from the World Wide Web: http://www.geert-hofstede.com.
      • Martin, J. S., & Chaney, L. H. (2006). Global business etiquette: A guide to international communication and customs . Westport, CT: Praeger Publishers.
      • Morrison, T., Conaway, W. A., & Borden, G. A. (1994). Kiss, bow, or shake hands: How to do business in sixty countries . Avon, MA: Adams Media.
      • Becker, T. H. (2004). Doing business in the new Latin America: A guide to cultures, practices, and opportunities . Westport, CT: Praeger Publishers.