International Business   Brazil Slides
Upcoming SlideShare
Loading in...5

International Business Brazil Slides






Total Views
Views on SlideShare
Embed Views



1 Embed 15 15



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

International Business   Brazil Slides International Business Brazil Slides Presentation Transcript

  • Brazil Mr. Maley International Business Business in Brazil
  • Brazil
    • General Information (location, population, etc.)
    • Political & Economical Information
    • Cultural Lifestyle of Brazilians
  • Brazil
    • Largest country in South America
    • Approximately 90% of Brazil’s population lives on 10% of the land
    • Approximately 50% of the population is under 20 years of age
  • Brazil
    • Sao Paulo and Rio de Janeiro are the two largest cities (combined population of 15 million)
    • Brasilia is the capital city
    • Portuguese is Brazil’s official language
  • Brazil’s Economy
    • Average Income (2004) = $6,600
    • GDP (2004) = $1.2 trillion
    • Labor market = 90 million
    • Unemployment = 10%
  • Brazil’s Government
    • Federal Republic
    • The division between high- and low-class citizens makes the development of true democratic practices difficult
    • Poor citizens’ interests are not well defended in Brazil’s Congress
  • Brazil’s Government
    • President – Luiz Inacio Lula de Silva (2003)
      • Represents the Workers Party
      • During his term thus far:
        • Growth in the economy
        • Decline in unemployment rate
        • Implemented 25% increase in minimum wage
  • Brazil’s Government
    • Being President is not easy
    • Since 1955, only one presidential term was completed by an elected president
    • Over the last five decades
      • One president committed suicide
      • One president resigned
      • One president was impeached
      • One president was overthrown by a coup
      • One president became fatally ill the night before taking office
  • Brazil’s Cultural Dimensions
  • Brazil’s Cultural Dimensions
    • Power Distance
      • Represents how employees with less power view power as being equal or not equal
      • Brazil ranks average with the majority of Latin American countries
    • Individualism/Collectivism
      • Ranked 38 indicating that Brazil is a collective society
    • Masculinity/Femininity
      • Ranked very close to 50
      • Not predominately masculine or feminine
  • Brazil’s Cultural Dimensions
    • Uncertainty Avoidance
      • Brazil’s highest ranking (76)
      • Indicates that Brazil is not comfortable with risky and unstructured situations
    • Long- and Short-term Orientation
      • Brazil is long-term oriented which is associated with thrift and perseverance
  • Brazil
    • Polychronic
      • Perform many tasks simultaneously
      • Interruptions are not bothersome
      • Time is viewed casually
      • Establishing relationships with people is Brazil’s primary importance
  • Brazil Communication Issues
    • Greetings
    • Gestures
    • Dress
    • Gifts
    • Conversation Topics
  • Greetings
    • Handshake at first-meeting
    • After friendship is developed, embraces with hugs & kisses occur
    • Greet all individuals at a meeting with handshake
    • At departure, handshakes are appropriate
  • Gestures
    • OK symbol is offensive
    • Gesture formed with extended index finger and little finger symbolizes good luck
    • Flicking underneath the chin with fingers indicates that an individual does not know the answer to a question
    • Snapping fingers during conversations emphasizes a particular point
  • Dress
    • Never wear green or yellow
    • White & blue are preferable colors in Brazil
    • Women should dress conservatively and always have manicured nails
    • 3-piece suits are associated with “executives” while 2-piece suits are associated with office employees
    • Only young individuals wear jeans
  • Gifts
    • Avoid giving gifts at first meeting; instead, pay for a meal
    • Avoid giving gifts during an actual meeting; giving gifts during social meetings is most appropriate
    • No purple flowers (sign of death)
    • Knives and handkerchiefs are inappropriate
    • Good gift ideas include calculators, portable CD players, music CDs from U.S., & inexpensive cameras
  • Conversation Topics
    • Appropriate Conversation Topics
      • Soccer “Futbol”
      • Arts
      • Travel
    • Offensive Conversation Topics
      • Politics
      • Religion
      • Poverty
  • Negotiation in Brazil
    • Patience is very important
      • Long-term resources must be committed
    • Expect to discuss all aspects simultaneously
    • Aggressiveness is offensive
    • Maintain the same negotiating team throughout negotiation process
      • Relationships established through the negotiation process is very important
  • Thank You!
    • References
      • ITIM International. (2003). Geert Hofstede Cultural Dimensions. Retrieved September 20, 2006, from the World Wide Web:
      • Martin, J. S., & Chaney, L. H. (2006). Global business etiquette: A guide to international communication and customs . Westport, CT: Praeger Publishers.
      • Morrison, T., Conaway, W. A., & Borden, G. A. (1994). Kiss, bow, or shake hands: How to do business in sixty countries . Avon, MA: Adams Media.
      • Becker, T. H. (2004). Doing business in the new Latin America: A guide to cultures, practices, and opportunities . Westport, CT: Praeger Publishers.