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SFSU
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SFSU

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Slides from a presentation I gave at San Francisco State on March 6, 2009.

Slides from a presentation I gave at San Francisco State on March 6, 2009.

Published in: Technology, Education
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Transcript

  • 1. Technology in Museums: Chris Alexander Technology in Museums Chris Alexander Manager of Interactive Technology - SJMA Consultant/Freelancer Tuesday, March 10, 2009
  • 2. Technology in Museums: Chris Alexander Outline ! Introduction ! In-house content creation ! Delivery methods ! Mobile devices ! The new web Tuesday, March 10, 2009
  • 3. Technology in Museums: Chris Alexander SJMA Technological History ! Technology program started in 2005 ! September 2007 prototyped iPhone tour ! Used Video iPods in “Notes-Only” Mode ! May 2008 officially launched iPod Touch tour ! First Customer of Guide by Cell (prototype) ! Holistic approach/Many points of access ! MUSE (American Association of Museums) Award recognition in 2006 YouTube Podcast iPod Touch/iPhone Cell Phone Tuesday, March 10, 2009
  • 4. San Jose Museum of Art: getting it done Content Creation In-house !Started out just using a laptop with Apple’s Garageband on it using a USB microphone (audio only podcast) !Purchased a Marantz digital audio recorder, Sennheiser Microphone and digital camera (enhanced podcasts) !Started using an handheld tape based camcorder with iMovie (video podcast) !HD Video Camera, Wireless Microphones, Final Cut Express (HD video podcast) Tuesday, March 10, 2009
  • 5. San Jose Museum of Art: getting it done iTunes Tuesday, March 10, 2009
  • 6. San Jose Museum of Art: getting it done YouTube Tuesday, March 10, 2009
  • 7. San Jose Museum of Art: getting it done Guide by Cell Tuesday, March 10, 2009
  • 8. Technology in Museums: Chris Alexander Devices Used Cell Phones Video iPods iPod Touch/iPhone Tuesday, March 10, 2009
  • 9. Technology in Museums: Chris Alexander Cell Phones ! Started cell phone tours and Video iPod tours concurrently ! Guide by Cell first beta user - Simple to use web interface - Great statistical information ! Audio basically recycled from iPod tour ! Broadest visitor reach/accessibility ! Limited capabilities ! Usage has trailed off since launching iPod Touch Tour ! Text messaging and polling available Tuesday, March 10, 2009
  • 10. Technology in Museums: Chris Alexander Video iPod ! Used Notes-Only Mode aka “Museum Mode” ! Beginning learning curve ! Good Apple documentation ! Limiting (font-size, images, buttons) ! Creative UI solutions Tuesday, March 10, 2009
  • 11. Technology in Museums: Chris Alexander Access to information ! Visitor have immediate access to information ! They want small nuggets of info ! They want short audio or video ! They like the ability to share with friends ! They like to be able to take something with them Tuesday, March 10, 2009
  • 12. Technology in Museums: Chris Alexander Website Relevancy Tuesday, March 10, 2009
  • 13. Technology in Museums: Chris Alexander Museum Website Tuesday, March 10, 2009
  • 14. Technology in Museums: Chris Alexander The new web ecosystem Museum Website Tuesday, March 10, 2009
  • 15. Technology in Museums: Chris Alexander Twitter ! One of the newest that museums are still trying to figure out. ! Twitter is considered a microblog where users make 140 Twitter character updates. ! Nina Simon and Koven Smith on their blogs (www.museumtwo.com and kovenjsmith.com) talk about Museum the institutional voice on Twitter. ! Website Unique uses might be to have an artist post updates about a commission, a curator post about an exhibition, or a conservator discussing the restoration of an artwork ! Some museums on Twitter include the Getty, LACMA, MoMA, Tate, and Brooklyn Museum ! Brooklyn Museum has a special online membership “1stFans” Tuesday, March 10, 2009
  • 16. Technology in Museums: Chris Alexander Facebook Twitter MySpace Facebook and MySpace ! Museums have been active on MySpace for several years now and Museum more recently on Facebook. Website ! Offers the ability to start a group around your museum where the members of the group can interact with one another ! Offers an alternative to the institution’s own website offering hours, fee, exhibition schedules. ! Museums on both include: the Smithsonian, Oakland Museum of California, Judah L. Magnus, MFA Boston Tuesday, March 10, 2009
  • 17. Technology in Museums: Chris Alexander Facebook Twitter MySpace YouTube ! Museums have been making great headway with creating Museum their own video content and posting it online. Website ! Videos focus on artists, exhibitions, museum, staff ! Ease of creation has made this possible - affordable HD cameras, software, audio equipment YouTube ! Artists are surprisingly willing to participate ! Helps to market the museum ! Museums on YouTube include: Indianapolis Museum of Art, MoMA NY, San Jose Museum of Art, Exploratorium Tuesday, March 10, 2009
  • 18. Technology in Museums: Chris Alexander Wikipedia Facebook ! Most museums have an entry on Wikipedia ! Whether they started it or not is another story Twitter MySpace ! Artists and art pieces also have entries on the site ! Museums are starting to utilize it in unique ways ! Wikipedia Loves Art involved 15 museums and consisted of a scavenger hunt and free content photography contest aimed at helping to illustrating Museum Wikipedia articles Website YouTube Wikipedia Tuesday, March 10, 2009
  • 19. Technology in Museums: Chris Alexander Flickr Facebook ! People are photographing and posting photos of your museum Twitter MySpace whether or not you have a no photography policy or not. ! They are also tagging these photos making your museum, artists and artworks easy to find. ! Allows a forum where users can discuss these items as well Some Museum ! of the photos are incredible Website ! Possible marketing uses ! Graffiti at the Brooklyn Museum utilized Flickr to highlight the exhibition itself as well as its in-gallery and on-line interactive Flickr YouTube projects. Wikipedia Tuesday, March 10, 2009
  • 20. Technology in Museums: Chris Alexander Facebook Twitter MySpace Museum Website Flickr YouTube Wikipedia Tuesday, March 10, 2009
  • 21. Technology in Museums: Chris Alexander Facebook Twitter MySpace Museum Website Flickr YouTube Wikipedia Tuesday, March 10, 2009
  • 22. Technology in Museums: Chris Alexander Facebook Twitter MySpace Museum Website Flickr YouTube The new museum ecosystem Wikipedia Tuesday, March 10, 2009
  • 23. Technology in Museums: Chris Alexander Contact Info Chris Alexander Manager of Interactive Technology/San Jose Museum of Art Consultant/Freelancer email: cmalexander@me.com web: www.chris-alexander.com Presentation: www.chris-alexander.com/category/presentations/ Tuesday, March 10, 2009

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