The Little Train that Could:
Mobile Tours on a Shoestring Budget



Chris Alexander
Manager of Interactive Technology
San ...
The Little Train that Could:
Mobile Tours on a Shoestring Budget



Chris Alexander
Manager of Interactive Technology
San ...
SJMA Mobile History
 Started 4 years ago
   Led to creation of Manager of
   Interactive Technology position
 Cell tour an...
Content Production
• All content produced in-house by
  two people
• Video is shot mostly in artist studios
  in HD
• Wire...
Cell Phones
 First customer of Guide by Cell (prototype)
 Offers audio tours via a visitors cell phone
 Visitors call a ph...
Cell Phones
 Pros
   Visitor familiar with their own device
   No ick factor
   Easy to get up and running
 Cons
   Poor s...
Why iPods?
• The Director at that time said so.
• Actually - he realized the allure of
  the device
• At the time of first ...
Video iPods
 Used Notes-Only Mode aka “Museum Mode”
    Way of locking visitors into Notes section of iPod
    Keeps them ...
Video iPods
 Used Notes-Only Mode aka “Museum Mode”
    Way of locking visitors into Notes section of iPod
    Keeps them ...
Video iPods
 Pros
   Visitor ability to use their own device
   Localized content allows for stable delivery
   Availabili...
Video iPods
 Pros
   Visitor ability to use their own device
   Localized content allows for stable delivery
   Availabili...
iPod Touch/iPhone
 Interface more intuitive (touch control)
 Flexible for UI development
    Nice to develop for one moder...
iPod Touch/iPhone
 Pros
   Flexible UI
   Allure factor might entice more to utilize tour
   Ability to add more interacti...
In-House Logistics
•Museum Experience Reps
  •Trained on artwork and iPod
    usage
  •Also trained on minor
    troublesh...
The Little Train that Could:
Mobile Tours on a Shoestring Budget



Chris Alexander
Manager of Interactive Technology
San ...
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Learning Times Handheld Conference

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The are the slides from my presentation given on June 3rd, 2009 for the Learning Times Handheld Conference online. Talks about the mobile tours done at our museum.

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  • Learning Times Handheld Conference

    1. 1. The Little Train that Could: Mobile Tours on a Shoestring Budget Chris Alexander Manager of Interactive Technology San Jose Museum of Art
    2. 2. The Little Train that Could: Mobile Tours on a Shoestring Budget Chris Alexander Manager of Interactive Technology San Jose Museum of Art
    3. 3. SJMA Mobile History Started 4 years ago Led to creation of Manager of Interactive Technology position Cell tour and Video iPods First customer of Guide by Cell Launched iPods concurrently iPod Touch/iPhone Tour launched in May 2008
    4. 4. Content Production • All content produced in-house by two people • Video is shot mostly in artist studios in HD • Wireless microphones to capture audio • Edited back at museum with Final Cut Express • Pushed out to multiple platforms • YouTube • iTunes via RSS feed • SJMA website • And of course, mobile devices
    5. 5. Cell Phones First customer of Guide by Cell (prototype) Offers audio tours via a visitors cell phone Visitors call a phone number and enter a prompt number next to object to hear info. Simple easy to use web interface for creating tours. Upload audio or record audio over phone. Outstanding statistical information Monthly pricing based of number of call-ins New features being offered include text messaging and voting
    6. 6. Cell Phones Pros Visitor familiar with their own device No ick factor Easy to get up and running Cons Poor sound quality Usage of cell phone plan minutes Cell phone reception issues
    7. 7. Why iPods? • The Director at that time said so. • Actually - he realized the allure of the device • At the time of first use Podcasting was starting to become big • Familiar and easy to use • Easy to program for • Cool factor • Practical for a small museum like the SJMA • Easily replaceable
    8. 8. Video iPods Used Notes-Only Mode aka “Museum Mode” Way of locking visitors into Notes section of iPod Keeps them out of other areas Still an effect way to offer tour, but not supported on current models Beginning learning curve Good Apple documentation Limiting (font-size, images, buttons) Creative UI solutions Launch “Museum-mode” video
    9. 9. Video iPods Used Notes-Only Mode aka “Museum Mode” Way of locking visitors into Notes section of iPod Keeps them out of other areas Still an effect way to offer tour, but not supported on current models Beginning learning curve Good Apple documentation Limiting (font-size, images, buttons) Creative UI solutions Launch “Museum-mode” video
    10. 10. Video iPods Pros Visitor ability to use their own device Localized content allows for stable delivery Availability Cons Requires visitors to be pre-prepared by downloading at home UI not very easy or intuitive Fixed UI Accessibility issues
    11. 11. Video iPods Pros Visitor ability to use their own device Localized content allows for stable delivery Availability Cons Requires visitors to be pre-prepared by downloading at home UI not very easy or intuitive Fixed UI Accessibility issues
    12. 12. iPod Touch/iPhone Interface more intuitive (touch control) Flexible for UI development Nice to develop for one modern browser Options - Web-based tour, SDK tour, Hybrid SJMA has a web-based tour created using HTML, CSS and iUI javascript framework Delivered via an onsite DNS server to speed video streaming Launch “iPod Touch Tour” video
    13. 13. iPod Touch/iPhone Pros Flexible UI Allure factor might entice more to utilize tour Ability to add more interactivity Accessibility can be addressed by allowing larger text, etc. Cons Availability - unless handed out WiFi - if tour is delivered via it Access to other apps hard to restict
    14. 14. In-House Logistics •Museum Experience Reps •Trained on artwork and iPod usage •Also trained on minor troubleshooting •Checkouts from Cabinets •Available to visitors on shelves •Signage indicates options
    15. 15. The Little Train that Could: Mobile Tours on a Shoestring Budget Chris Alexander Manager of Interactive Technology San Jose Museum of Art email: cmalexander@me.com Slides available at: www.slideshare.net/cmalexander iPod Touch/iPhone tour video at: www.vimeo.com/1487144 Video iPod in Notes-Only Mode: www.vimeo.com/363779

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