Your SlideShare is downloading. ×
Cultural Connections - Road Trip
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Cultural Connections - Road Trip

1,420
views

Published on

Presentation given on Dec. 2, 2008 to the Cultural Connections group at SFMoMA. In it I discussed our use of YouTube to both promote and feed an interpretive element of the Road Trip exhbition.

Presentation given on Dec. 2, 2008 to the Cultural Connections group at SFMoMA. In it I discussed our use of YouTube to both promote and feed an interpretive element of the Road Trip exhbition.

Published in: Technology, Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,420
On Slideshare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Road Trip San Jose Museum of Art
  • 2. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Challenge Create something that would both act as both an interpretive element to the exhibition “Road Trip” and act as a marketing tool.
  • 3. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Putting it together ๏ Wanted to center the video around a quirky roadside attraction. ๏ Researched online California based options ๏ Castroville - Giant Artichoke ๏ Started storyboarding an idea ๏ Story of someone on a road trip traveling to this attraction to photograph, purchase a postcard, write a message to the viewer to send a card, and mailing it at the end ๏ To give the video a uniqueness all the sounds on the video would be dubbed in and none of the sound recorded during the filming would be used.
  • 4. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Putting it together ๏ Did all the video creation in-house ๏ For filming we used our Canon HG10 HD video camera ๏ Shot at various locations on the way to Castroville ๏ Footage brought back to SJMA and edited using Final Cut Express ๏ Posted on YouTube, available via iTunes, and put on our handheld tour in the gallery
  • 5. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Road Trip - Video Video Available at: www.youtube.com/sanjosemuseumofart
  • 6. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Blog Contacting
  • 7. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA YouTube - Featured Video ๏ Video uploaded on June 22, 2008 ๏ Featured on YouTube Homepage on August 15, 2008 ๏ Comments started pouring in ๏ Comment spam a-plenty ๏ Video responses ๏ Presented a whole other aspect of participation we never thought about ๏ Global reach achieved ๏ Has a little over 81,000 views currently
  • 8. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA YouTube Comments “OH MY GOD THE GIANT ARTICHOKE!!! I LOVE THAT PLACE. Me and my family lived about a half “First thing I noticed: the girl's jeans were too hour or so from there, and used to go like every short.” Friday. Best deep fried artichoke hearts ever!” -undiscoveredjulie -generalducttape “Kool. But dont give out ur info on the net like that. Hope that was a fake address.” -5starsproduction “Crazy looking heels.” “am i the only one who watched this video again for those shoes? lol” -janeyB7 -naomiknowsnaught
  • 9. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Postcard Station ๏ Originally wanted to have a mailroom type feel ๏ Adjusted vision after seeing card quantity (too few for the effort) ๏ Comfortable chairs to sit and peruse ๏ Mailbox slots ๏ Video viewing station.
  • 10. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Postcard Examples “Mindless Shopping! Fake Streets! Go America! -Undecipherable
  • 11. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Postcard Examples “We left Devon, England (our home) on 9th Sept. on a Road Trip thro France (Orlean, Macon) to the Alps. Was cold in the Alps with snow on the high passes. We are now in Italy in the Cinque Terre region which is amazing. Will go on to Lucca and on into Tuscany before returning home thro France. We are driving a Renault Scenic and camping.” -David Yard and Lesley Remie
  • 12. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Postcard Examples “This is the location of the bridal suite for the wedding I never showed to - the proposed wedding to my second lover, the uranium mine baron. Life is too beautiful for a long engagement to fissile material.” -Josefina B.
  • 13. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Postcard Examples “Belle Fourche - Center of the Nation” -onebentwodavids http://web.mac.com/onebentwodavids
  • 14. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA One Ben, Two Davids http://web.mac.com/onebentwodavids
  • 15. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Follow-up Video Series ๏ Wanted to capitalize on the success of Road Trip ๏ Came up with a 4 part serial following the shoes ๏ 2nd installment available, more to follow ๏ Video to promote the exhibition “This End Up: the Art of Cardboard” ๏ Artist Scott Hove’s art piece “Cakeland” ๏ Commercials for exhibitions? Video Available at: www.youtube.com/sanjosemuseumofart
  • 16. Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA Contact Info Chris Alexander Manager of Interactive Technology email: cmalexander@me.com web: www.chris-alexander.com YouTube: www.youtube.com/sanjosemuseumofart Presentation: www.chris-alexander.com/category/presentations/