California Association of Museums

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These are the slides for a presentation that I gave at the California Association of Museums 2009 in San Francisco. The focus was on preparing your museum for a incoming technology savvy generation.

These are the slides for a presentation that I gave at the California Association of Museums 2009 in San Francisco. The focus was on preparing your museum for a incoming technology savvy generation.

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  • 1. Reach Out and Touch Your Visitors… with Technology! Chris Alexander This Is Not Your Parents Museum Chris Alexander Manager of Interactive Technology - SJMA Consultant/Freelancer
  • 2. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Generational Gap the new overpowers the old
  • 3. Reach Out and Touch Your Visitors… with Technology! Chris Alexander It’s all about technology and advancement
  • 4. Reach Out and Touch Your Visitors… with Technology! Chris Alexander
  • 5. Reach Out and Touch Your Visitors… with Technology! Chris Alexander
  • 6. Reach Out and Touch Your Visitors… with Technology! Chris Alexander
  • 7. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Generational Gap ๏ Young adults are more saturated with technology than ever before and they are changing the world. ๏ Older adults have exposure, but it is not engrained. ๏ End of newspapers ๏ End of phone books ๏ End of maps ๏ End of passive museum viewing?
  • 8. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago
  • 9. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only)
  • 10. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go
  • 11. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there.
  • 12. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in traffic and find parking once there
  • 13. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in traffic and find parking once there ๏ Purchase ticket at admission desk
  • 14. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in traffic and find parking once there ๏ Purchase ticket at admission desk ๏ Wait for docent for docent led tour
  • 15. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in traffic and find parking once there ๏ Purchase ticket at admission desk ๏ Wait for docent for docent led tour ๏ Purchase permanent collection catalogue at store
  • 16. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in traffic and find parking once there ๏ Purchase ticket at admission desk ๏ Wait for docent for docent led tour ๏ Purchase permanent collection catalogue at store ๏ Eat lunch in café
  • 17. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future
  • 18. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures.
  • 19. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in
  • 20. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online
  • 21. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get traffic report.
  • 22. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get traffic report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about).
  • 23. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get traffic report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
  • 24. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get traffic report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch
  • 25. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get traffic report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch ๏ Log back into Facebook group and interact with other users
  • 26. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get traffic report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch
  • 27. Reach Out and Touch Your Visitors… with Technology! Chris Alexander What do all these tasksVisit in common? Current have ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get traffic report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch
  • 28. Reach Out and Touch Your Visitors… with Technology! Chris Alexander What do all these tasksVisit in common? Current have ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get traffic report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch The can all be done on a mobile device!
  • 29. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Access to information
  • 30. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Access to information
  • 31. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Access to information ๏ Visitor have immediate access to information ๏ They want small nuggets of info ๏ They want short audio or video ๏ They like the ability to share with friends ๏ They like to be able to take something with them
  • 32. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Access to information ๏ Visitor have immediate access to information ๏ They want small nuggets of info ๏ They want short audio or video ๏ They like the ability to share with friends ๏ They like to be able to take something with them Do you want to be a part of the info they receive?
  • 33. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Website Relevancy
  • 34. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Website
  • 35. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Website
  • 36. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Twitter ๏ One of the newest that museums are still trying to figure out. ๏ Twitter is considered a microblog where users make 140 Twitter character updates. ๏ Nina Simon and Koven Smith on their blogs (www.museumtwo.com and kovenjsmith.com) talk about Museum the institutional voice on Twitter. ๏ Unique uses might be to have an artist post updates about Website a commission, a curator post about an exhibition, or a conservator discussing the restoration of an artwork ๏ Some museums on Twitter include the Getty, LACMA, MoMA, Tate, and Brooklyn Museum ๏ Brooklyn Museum has a special online membership “1stFans”
  • 37. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Facebook Twitter MySpace Facebook and MySpace ๏ Museums have been active on MySpace for several years now and Museum more recently on Facebook. Website ๏ Offers the ability to start a group around your museum where the members of the group can interact with one another ๏ Offers an alternative to the institution’s own website offering hours, fee, exhibition schedules. ๏ Museums on both include: the Smithsonian, Oakland Museum of California, Judah L. Magnus, MFA Boston
  • 38. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Facebook Twitter MySpace YouTube ๏ Museums have been making great headway with creating Museum their own video content and posting it online. Website ๏ Videos focus on artists, exhibitions, museum, staff ๏ Ease of creation has made this possible - affordable HD cameras, software, audio equipment YouTube ๏ Artists are surprisingly willing to participate ๏ Helps to market the museum ๏ Museums on YouTube include: Indianapolis Museum of Art, MoMA NY, San Jose Museum of Art, Exploratorium
  • 39. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Wikipedia Facebook ๏ Most museums have an entry on Wikipedia ๏ Whether they started it or not is another story Twitter MySpace ๏ Artists and art pieces also have entries on the site ๏ Museums are starting to utilize it in unique ways ๏ Wikipedia Loves Art involved 15 museums and consisted of a scavenger hunt and free content photography contest aimed at helping to illustrating Museum Wikipedia articles Website YouTube Wikipedia
  • 40. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Flickr Facebook ๏ People are photographing and posting photos of your museum Twitter MySpace whether or not you have a no photography policy or not. ๏ They are also tagging these photos making your museum, artists and artworks easy to find. ๏ Allows a forum where users can discuss these items as well Some Museum ๏ of the photos are incredible Website ๏ Possible marketing uses ๏ Graffiti at the Brooklyn Museum utilized Flickr to highlight the exhibition itself as well as its in-gallery and on-line interactive Flickr YouTube projects. Wikipedia
  • 41. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Facebook Twitter MySpace Museum Website Flickr YouTube Wikipedia
  • 42. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Facebook Twitter MySpace Museum Website Flickr YouTube Wikipedia
  • 43. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Facebook Twitter MySpace Museum Website Flickr YouTube The new museum ecosystem Wikipedia
  • 44. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Questions that come to mind ๏ How do you address this new environment? ๏ Is it just fun or is it marketing the Museum? ๏ How long will it last? Passing fad? ๏ Does a Museum need a presence in all of these places? ๏ Who manages it all? ๏ Is it important? ๏ How much broader can it get?
  • 45. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Contact Info Chris Alexander Manager of Interactive Technology/San Jose Museum of Art Consultant/Freelancer email: cmalexander@me.com web: www.chris-alexander.com Presentation: www.chris-alexander.com/category/presentations/
  • 46. Reach Out and Touch Your Visitors… with Technology! Chris Alexander Creative Commons Credits from Flickr Thanks for your help! adam mulligan - Texting and Donut John Scone - European Cars mjecker - Phonebook mrbill - Touchtone Phone Phil Gyford - iPods preshit - Macbook Pros sfantti - Traffic