California Association of Museums

Reach Out and Touch Your Visitors… with Technology! Chris Alexander This Is Not Your Parents Museum Chris Alexander Manager of Interactive Technology - SJMA Consultant/Freelancer

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Generational Gap the new overpowers the old

Reach Out and Touch Your Visitors… with Technology! Chris Alexander It’s all about technology and advancement

Reach Out and Touch Your Visitors… with Technology! Chris Alexander

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Generational Gap ๏ Young adults are more saturated with technology than ever before and they are changing the world. ๏ Older adults have exposure, but it is not engrained. ๏ End of newspapers ๏ End of phone books ๏ End of maps ๏ End of passive museum viewing?

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only)

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there.

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in trafﬁc and ﬁnd parking once there

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in trafﬁc and ﬁnd parking once there ๏ Purchase ticket at admission desk

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in trafﬁc and ﬁnd parking once there ๏ Purchase ticket at admission desk ๏ Wait for docent for docent led tour

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in trafﬁc and ﬁnd parking once there ๏ Purchase ticket at admission desk ๏ Wait for docent for docent led tour ๏ Purchase permanent collection catalogue at store

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Visit 15-20 years ago ๏ Look in the newspaper to see what is on display (Friday newspaper only) ๏ Call and invite friend to go ๏ Look up on map how to get there. ๏ Sit in trafﬁc and ﬁnd parking once there ๏ Purchase ticket at admission desk ๏ Wait for docent for docent led tour ๏ Purchase permanent collection catalogue at store ๏ Eat lunch in café

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures.

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get trafﬁc report.

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get trafﬁc report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about).

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get trafﬁc report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get trafﬁc report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit or Near Future ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get trafﬁc report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch ๏ Log back into Facebook group and interact with other users

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Current Visit ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get trafﬁc report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch

Reach Out and Touch Your Visitors… with Technology! Chris Alexander What do all these tasksVisit in common? Current have ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get trafﬁc report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch

Reach Out and Touch Your Visitors… with Technology! Chris Alexander What do all these tasksVisit in common? Current have ๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures. ๏ Find friends via text to see if anyone wants to join in ๏ Buy tickets online ๏ Look up directions in iPhone and get trafﬁc report. ๏ Take mobile or cell phone tour (pick and choose what I want to learn about). ๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home. ๏ Use mobile device to look up on Yelp local restaurant for Lunch The can all be done on a mobile device!

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Access to information

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Access to information ๏ Visitor have immediate access to information ๏ They want small nuggets of info ๏ They want short audio or video ๏ They like the ability to share with friends ๏ They like to be able to take something with them

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Access to information ๏ Visitor have immediate access to information ๏ They want small nuggets of info ๏ They want short audio or video ๏ They like the ability to share with friends ๏ They like to be able to take something with them Do you want to be a part of the info they receive?

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Website Relevancy

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Museum Website

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Twitter ๏ One of the newest that museums are still trying to ﬁgure out. ๏ Twitter is considered a microblog where users make 140 Twitter character updates. ๏ Nina Simon and Koven Smith on their blogs (www.museumtwo.com and kovenjsmith.com) talk about Museum the institutional voice on Twitter. ๏ Unique uses might be to have an artist post updates about Website a commission, a curator post about an exhibition, or a conservator discussing the restoration of an artwork ๏ Some museums on Twitter include the Getty, LACMA, MoMA, Tate, and Brooklyn Museum ๏ Brooklyn Museum has a special online membership “1stFans”

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Facebook Twitter MySpace Facebook and MySpace ๏ Museums have been active on MySpace for several years now and Museum more recently on Facebook. Website ๏ Offers the ability to start a group around your museum where the members of the group can interact with one another ๏ Offers an alternative to the institution’s own website offering hours, fee, exhibition schedules. ๏ Museums on both include: the Smithsonian, Oakland Museum of California, Judah L. Magnus, MFA Boston

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Facebook Twitter MySpace YouTube ๏ Museums have been making great headway with creating Museum their own video content and posting it online. Website ๏ Videos focus on artists, exhibitions, museum, staff ๏ Ease of creation has made this possible - affordable HD cameras, software, audio equipment YouTube ๏ Artists are surprisingly willing to participate ๏ Helps to market the museum ๏ Museums on YouTube include: Indianapolis Museum of Art, MoMA NY, San Jose Museum of Art, Exploratorium

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Wikipedia Facebook ๏ Most museums have an entry on Wikipedia ๏ Whether they started it or not is another story Twitter MySpace ๏ Artists and art pieces also have entries on the site ๏ Museums are starting to utilize it in unique ways ๏ Wikipedia Loves Art involved 15 museums and consisted of a scavenger hunt and free content photography contest aimed at helping to illustrating Museum Wikipedia articles Website YouTube Wikipedia

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Flickr Facebook ๏ People are photographing and posting photos of your museum Twitter MySpace whether or not you have a no photography policy or not. ๏ They are also tagging these photos making your museum, artists and artworks easy to ﬁnd. ๏ Allows a forum where users can discuss these items as well Some Museum ๏ of the photos are incredible Website ๏ Possible marketing uses ๏ Grafﬁti at the Brooklyn Museum utilized Flickr to highlight the exhibition itself as well as its in-gallery and on-line interactive Flickr YouTube projects. Wikipedia

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Facebook Twitter MySpace Museum Website Flickr YouTube Wikipedia

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Facebook Twitter MySpace Museum Website Flickr YouTube The new museum ecosystem Wikipedia

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Questions that come to mind ๏ How do you address this new environment? ๏ Is it just fun or is it marketing the Museum? ๏ How long will it last? Passing fad? ๏ Does a Museum need a presence in all of these places? ๏ Who manages it all? ๏ Is it important? ๏ How much broader can it get?

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Contact Info Chris Alexander Manager of Interactive Technology/San Jose Museum of Art Consultant/Freelancer email: cmalexander@me.com web: www.chris-alexander.com Presentation: www.chris-alexander.com/category/presentations/

Reach Out and Touch Your Visitors… with Technology! Chris Alexander Creative Commons Credits from Flickr Thanks for your help! adam mulligan - Texting and Donut John Scone - European Cars mjecker - Phonebook mrbill - Touchtone Phone Phil Gyford - iPods preshit - Macbook Pros sfantti - Trafﬁc

California Association of Museums

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