2. AMPLIFY YOUR ESCAPE
AND TURN UP THE
VOLUME ON TRAVEL
WITH THE HOTEL W OPERA
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3. Today’s topic is the digital
application available for
customers and all our
employees. It gives us an
advantage on our
competitors and pushes us
to the forefront of the
innovation.
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4. Digital touchpoints
SPG starwood preferred guest
Instagram
Music application
Book to-die-for destinations
Stream custom mixes by our global DJs
Get insider access to special events
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5. A new user experience
Mobile Website : Amplify your sense of
adventure
W hotels App : Inject excitement into
your travels
SPG App featuring W hotel : Stop by to
explore anytime, any place
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6. Digital Key Succes Factors
Customers are involved
They enhance the hotel reputation
It increase loyalty and partners
awareness
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7. Long Term Objectives
Invest in an original and
artistic area where customers
can design the setting
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