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Cluster 2020 Intro to Creative Business Support
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Cluster 2020 Intro to Creative Business Support

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Cluster 2020 is one of the European Commission's 'concrete actions' forming part of a €100M initiative to develop and grow the creative and digital industries. This presenattion was an intro the the ...

Cluster 2020 is one of the European Commission's 'concrete actions' forming part of a €100M initiative to develop and grow the creative and digital industries. This presenattion was an intro the the project used in Vienna in April 2012.

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  • Hello, I’m David Furmage from the Serious Games Institute in the UK I’m leading Cluster 2020 . I was a business owner in the sector , so I know first hand the pain and joys of employing staff, raising finance, having your house on the line and working very long hours.
  • Our vision is to help creative businesses grow in a sustainable and efficient way.   We’ll achieve this by running hands-on practical trials and tests , optimizing working spaces and improving business support services for the sector.   The results will be fed into an overall Cluster Excellence Blueprint, Which will be made available to all cluster organisations.   Our aim is to make creative clusters and their businesses… More Informed . More Efficient and More Expert
  • More Informed by having a personalised and fine-grained understanding of each business in the cluster.   increasing our effectiveness in cluster support.   We’ll develop a ‘smart Profiling tool’ and ‘dashboard’ that will help cluster staff identify a personalised mix of services tailored to individual business needs and aspirations.
  • More Informed by Understanding industrial, technology & research trends We’ll run the brilliant CReATE programme for regional analysis and foresight, identifying emerging opportunities.   More Informed in using data for competitive advantage. We’ll run open data events for creative businesses, giving them an insight into new markets and product areas.   The EU predicts the European economy can be boosted by €40billion per year just through maximizing the use of data, so we want to do our part in achieving this goal!
  • More Efficient and effective in the way we organise spaces and run services for incubation, start-up support and coworking.   Gate Garching, one of our core partners from Munich, are launching their Digital Creative Hub later this year. This is an example of the way Cluster 2020 will test new ideas in real situations to help real businesses!   More Efficient and effective by producing a guide to productivity and business tools that are ‘ Creative Industry Friendly’   Many tools, such as business metrics based on a balanced scorecard, don’t work too well for the sector. We’ll identify the most effective tools to help cluster managers and their businesses succeed.
  • More Expert in understanding key emerging issues for businesses.   We’ll build a library of meta-tagged video clips with experts covering key topics and emerging areas for the sector.   More Expert in reaching industries & business sectors that need creative products and services.   Our partners have day-to-day connections with a very wide range of networks, clusters and sectors both in Europe and around the world.
  • We see The Big Picture at Cluster 2020. We know that our cluster measures must connect seamlessly with business support services in each partner region   As well as the other ECIA projects, The European Creative Cluster Lab ECCL and the concrete actions around finance and voucher schemes.   We will also help cluster organisations make their case for local funding , by providing them with evidence and arguments.      
  • Our Expected IMPACTS include: Reaching 7000 businesses Directly benefiting 2000, Working in detail with 250 And doing all this across at least 11 clusters   I addition we’ll publish our findings and guides and contribute to the ECIA’s blueprint to help all creative clusters Our partners will adopt the ideas and services for their on-going support programmes after the project has finished.
  • Members of the Consortium include:   The Serious Games Institute , Coventry University Enterprises, West Midlands, UK. With expertise in serious games, internationalization, trade missions. Offices and activities in the Far East and beyond. Active in creative sector support and clustering. We are leading this project.   European Business & Innovation Centre Network , Brussels. EBN is a leading non-governmental pan-European network bringing together 200+ Business and Innovation Centres or BIC’s. They have extensive international cross-industry connections to innovation support stakeholders   Gate Garching from Munich, Germany. Technology, Innovation and co-working centres. They are currently launching a new Creative business centre, which we mentioned earlier. They run business clusters and support.   Creative England. Is an England-wide (excluding London), Government funded national organization, tasked to support the creative industries. They have an extensive cluster membership and reach.   and Black Swan from Provence in France. Are a business innovation and co-working centre with wide connections into technology related clusters such as aerospace.
  • In summary. Cluster 2020 is practical hands-on stuff With a blueprint for success .   Gives a Fine grained understanding And personal approach to business needs   make them more INFORMED with CreATE analysis & data insight   More Efficient with space & service optimization and a guide to productivity tools   More Expert through video content and making connections to new markets   Well Connected, with wider regional support And the other ECIA projects
  • For more information, join our Linked-in Group ‘ supporting creative businesses’   visit www.howtogrow.eu/ecia   or email. We’ll be delighted to here from you.   Thanks for listening.

Cluster 2020 Intro to Creative Business Support Cluster 2020 Intro to Creative Business Support Presentation Transcript

  • Introducing Cluster 2020 David Furmage david.furmage@sgs-lab.com Serious Games Institute Vienna Coventry University Enterprises West Midlands, UK April 2012Acronym, name and logo of the action This initiative is financed under the Cluster 2020 [1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. **
  • Our Vision for Cluster 2020 gro w sustainable & efficient creative cluster excellence Cluster 2020 blue-print M O R E IN F O R M E D E F F IC IE N T E XP E R TAcronym, name and logo of the action This initiative is financed under the Cluster 2020 [1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.
  • More Informed effectiv eness Cluster 2020 smart profiling tool dashboard help cluster staff... …identify a personalised mix of services tailored to individual business needs and aspirationsAcronym, name and logo of the action This initiative is financed under the Cluster 2020 [1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.
  • More Informed understanding blueprint for using data industrial competitive advantage technology Cluster 2020 enable clusters research trends 2-sides of & business support the project organisations to adopt the approach €40b In their region economic boost open data events creative businesses insights into new marketsAcronym, name and logo of the action This initiative is financed under the Cluster 2020 [1 INTRO] [2 VISION] [3 INFORMED] [4 EFFICIENT] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.
  • More Efficient and effective organize spaces run services guide to productivity and incubation business tools start-up support creative industry friendly co-workingDigital Creative Hub Munich testing new ideas real business metric tools often poor situations identify effective tools for successAcronym, name and logo of the action This initiative is financed under the Cluster 2020 [2 VISION] [3 INFORMED] [4 EFFICIENT] [5 EXPERT] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.
  • More Expert understanding reaching industries and sectors key emerging issues that need creative services library video meta-data clips experts day-to-day connections key topics europe emerging areas worldAcronym, name and logo of the action This initiative is financed under the Cluster 2020 [3 INFORMED] [4 EFFICIENT] [5 EXPERT] [6 BIG PICTURE] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.
  • The Big Picture connect seamlessly business support services in each partner region ECIA projects ECCL finance voucher schemes local case for fundingAcronym, name and logo of the action This initiative is financed under the Cluster 2020 [4 EFFICIENT] [5 EXPERT] [6 BIG PICTURE] [7 IMPACT] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.
  • Expected Impacts reach 7000 direct benefit 2000 work in detail 250 across 11+ clusters publish findings & guides contribute ECIA creative cluster blueprint partners to adopt best ideas and services after the projectAcronym, name and logo of the action This initiative is financed under the Cluster 2020 [5 EXPERT] [6 BIG PICTURE] [7 IMPACT] [8 PARTNERS] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.
  • Consortium Partners Serious Games Institute, Coventry University, West Midlands, UK New Knowledge Serious Games, Internationalisation, trade missions, Singapore Office Creative Sector Support Cluster European Business & Innovation Centre Network, Brussels Leading non-governmental pan-European Network, BIC’s Innovation Networks, Cross-Industry & Cross-sectorial Gate Garching, Munich, Germany Technology, Innovation & Co-working Centres. Business Clusters & Support. Creative England, England-wide (excluding London) UK Government funded to support the creative industries. Extensive Cluster membership and reach. Practical Tests Black Swan, Provence, France Business innovation Centres & Co-working Centres. connections into technology related clusters such as aerospace.Acronym, name and logo of the action This initiative is financed under the Cluster 2020 [6 BIG PICTURE] [7 IMPACT] [8 PARTNERS] [9 SUMMARY] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.
  • Cluster 2020 in Summary… hands-on blueprint fine-grained personal CReATE data insight spaces services guides expert video connections connect support ECIAAcronym, name and logo of the action This initiative is financed under the Cluster 2020 [7 IMPACT] [8 PARTNERS] [9 SUMMARY] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.
  • Cluster 2020 linked-in group supporting creative businesses howtogrow.eu/ecia/ David Furmage david.furmage@sgs-lab.com ening! th anks for listAcronym, name and logo of the action This initiative is financed under the Cluster 2020 [7 IMPACT] [8 PARTNERS] [9 SUMMARY] Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.