Operator Presentation 12 21 09


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Opportunity to see the value of having a program designed by Golf Professionals for the golf business. Growing rounds and revenue without damaging your Brand Integrity through heavy discounting

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  • Survey – totally customizableIt’s available to you online 24 hours a day-7 days a weekIndividualized and consolidatedAvaliable within 72 hours after survey is completed
  • Arrival Survey and the actual asking for add on items in the golf shop only occured 2% of the time. Average round played 30,000 rounds x $1 to $2 per customer
  • Are you training your staff to properly communicate with your guests upon completion of their rounds? Are they what we like to refer to, “supersizing’ their experience? Using the above live results survey snap shot we see that out of 25 certified survey rounds, only 2% of the time did the staff inform the guests of specials being offered!Using a simple example of the guest coming in and buying a beverage after the round, and the profit is only $1 per person per beverage. At 2% penetration, and the course averaging 30,000 a year, this means 600 people were asked to take advantage of your restaurant! If you just increased this to 50% this means an additional 15,000 people were invited to come in and have a cold or warm drink. Let’s just say only 50% of those people accepted, this means $15,000 extra profit in your F/B operations versus $300.
  • Take away – the pace of play. 5 hour round of golf, damaging the reputaion and the bottom line!The survey will identify these holes and quickly expose the opportunities
  • The unfortunate reality is the starter for this specific facility gave the guests/members prior to teeing off, information and directions on how to improve and keep the pace of play at 4 hours, less that 50% of the time! The financial negative impact on this property, which averages over $130 a round, averaging high and low season, is well over $150,000 in lost revenue! ($130 x 4 players per day x 300 days a year)
  • Player mix 4somes average 50.5%3somes average 19.75%2somes average 26.50%Singles average 3.25%25 free rounds distributed to proper Demographic1 single = $06 -2somes = $6004- 3somes = $80011- 4somes = $3,300Total Revenue = $4,700 per partner/per cycle
  • Each marketing partner produces $4700Each course we generate 5 new partnersEach partner does 6 cycles a year @ $4,700 per cycleNew revenue = $141,000 to propertyAdded benefitsQuality of guest higherCreating more spendCreating a better and stronger databaseIncreased ADRAll rounds will show as full rack rateProtecting and building Brand Integrity
  • SurveyTo find out where you are Begin improvementsSustain excellence in all service areasTrainingTeach all staff members “Best Practices”MarketingDriving more quality rounds and revenue
  • Operator Presentation 12 21 09

    1. 1. The ClubInspector<br />Designed <br />by <br />Golf Professionals and General Managers<br />For<br />General Managers and Golf Professionals<br />
    2. 2. The Products<br />Survey<br />Training Support<br />Marketing Tools<br />
    3. 3. Survey<br />
    4. 4. $30-$60,000<br />Added Potential Revenue<br />You Just have to ask<br />
    5. 5. $15,000<br />Opportunity <br />Outside Service<br />Just left on the cutting room floor<br />
    6. 6.
    7. 7. $150,000 <br />Time is more valueable than money<br />
    8. 8. Training Support<br />On Site<br />Support to Gm’s and Professionals<br />Best practices utilizing the Survey tools<br />Both in Coaching and Correcting<br />On site support specific training <br />One free visit and training<br />
    9. 9. MARKETING<br />Like adding a sales team<br />We create the cooperative marketing partnerships<br />We provide the components<br />Operationally- certificates/tracking/user instructions<br />Marketing will be client specific<br />Demographically driving like to like<br />Increases ADR and spend<br />We get paid for what we produce<br />20% to The Club Inspector<br />
    10. 10. Revenue Results Example<br />
    11. 11. Marketing Partner Goals<br />
    12. 12. Marketing Partner <br />
    13. 13. Summary<br />
    14. 14. Becoming Part of the Team<br />
    15. 15. Assistance we need from You<br />Operational Set-up<br />Electronic Tee-Sheet<br />Create CIP - Customer Incentive Program<br />One at no charge<br />One at Rack Rate<br />Tee times<br />60 days in advance<br />Excel tee sheet provided<br />Staff Knowledge<br />Let them know about program, no specifics<br />Cooperative agreement of 12 months<br />
    16. 16. The ClubInspector<br />Designed <br />by <br />Golf Professionals and General Managers<br />For<br />General Managers and Golf Professionals<br />