2012.10.16 - New IBM SmartCloud Capabilities - October 2012
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  • 1. New IBM SmartCloud Capabilitiesthat can be leveraged by IBMCloud Business PartnersOctober 2012 © 2012 IBM Corporation
  • 2. On today’s Smarter Planet, dominant transformations aretaking place The time is now to… 70% of IT budget is devoted to Leverage cloud to speed time to operations and maintenance1 market and improve efficiency Connected devices will surge to 22 billion by 20202, with digital Unlock the power of big data content rocketing to 8 to deliver more actionable insight zettabytes by 2015 (90% unstructured)3 Secure critical information to The average IT infrastructure is protect and reduce risk attacked nearly 60,000 times every day 4 1 IDC, Game Changing Virtual Technology: Major Shifts and Innovations that will Forever Change your IT Business 2 Forrester, BT 2020: To Thrive In The Empowered Era, You’ll Need Software, Software Everywhere, Phil Murphy, January 30, 2012. 3 IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011, 4 IBM X-Force Research2 © 2012 IBM Corporation
  • 3. With a focus on flexibility in delivering, integrating, andconsuming Cloud capabilities Private Clouds Hybrid Public Clouds Flexible business service delivery and consumption models Immediate Accelerate Evolve existing access to a Access 60+ adoption withinfrastructure managed public cloud integrated to Cloud platform with SaaS solutions systems flexible cost Common Cloud platform built on an open standards reference model3 © 2012 IBM Corporation
  • 4. New capabilities advancing our enterprise-class, open-standardsbased SmartCloud platform1 Cloud Services to enable growth and innovation Business Process as a Service2 Reinventing the role of Software as a Service enterprise app development Platform as a Service3 Delivering next gen Cloud enabled storage Infrastructure as a Service4 Advancing Cloud management across networks and endpoints Design Deploy Consume5 Securing the cloud with An open, enterprise-class Cloud platform advanced analytics optimized to proven best practice patterns4 © 2012 IBM Corporation
  • 5. New capabilities advancing our enterprise-class, open-standardsbased SmartCloud platform1 Cloud Services to enable growth and innovation Business Process as a Service2 Reinventing the role of Software as a Service enterprise app development Platform as a Service3 Delivering next gen Cloud enabled storage Infrastructure as a Service4 Advancing Cloud management across networks and endpoints Design Deploy Consume5 Securing the cloud with An open, enterprise-class Cloud platform advanced analytics optimized to proven best practice patterns5 © 2012 IBM Corporation
  • 6. Our IaaS strategy is to satisfy both the legacy and cloud nativeapplication needs Cloud Native Cloud Enabled• Elastic Scalable• Multi-tenant Managed Cloud Services • Virtualized Infrastructure and Platform as a Service• Integrated Lifecycle • Automated Lifecycle• Standardized Infrastructure • Heterogeneous Infrastructure6 © 2012 IBM Corporation
  • 7. IBM SmartCloud Enterprise+Fully managed, security rich production ready,cloud environmentFeatures: Benefits: Designed for enterprise class performance and  Helps reduce cost and operational risk availability with a managed cloud infrastructure Faster virtual machine provisioning and service  Facilitates differentiation for competitive activation advantage with more flexible Complete governance, administration and management control configuration options 70+ auditable automated tasks that go above  Helps accelerate cloud adoption and and beyond the provisioning of vms. Multiple improve time to value with enterprise- security and isolation options. class capabilities and IBM expertise Why IBM?  Decades of experience providing managed and e-business hosting services  Thought leader in cloud standards, optimization and integration77 © 2012 IBM Corporation
  • 8. SmartCloud for SAP ApplicationsEnterprise-class fully managed platform as aservice to run SAP production environmentsFeatures: Benefits: Reduce SAP infrastructure costs and complexity by leveraging a fully managed enterprise cloud  Helps reduce cost and operational risk infrastructure. with a managed cloud infrastructure Industry leading SLA’s up through the SAP application  Facilitate more rapid SAP service layer – not just at the infrastructure layer. Global cloud deployment support leveraging IBM data delivery with on-demand provisioning centers - SmartCloud Enterprise+ infrastructure located of SAP systems or refreshes. throughout the world.  Helps improve quality using Add-on service capability including LCaaS - full lifecycle automation, standardized processes, support for SAP on the SmartCloud World class enterprise cloud security. and skilled SAP-certified staff. Why IBM? Deep SAP consulting expertise, global capability, decades of SAP partnership88 © 2012 IBM Corporation
  • 9. “AT&T and IBM are delivering a new, network-enabled cloud service that marries thesecurity and speed of AT&T’s global network with the control and managementcapabilities of IBM’s enterprise cloud”Andy Geisse, CEO of AT&T Business Solutions. IBM SmartCloud Enterprise + and ATT Virtual Private Network Deliver• Fully managed shared private IaaS using private networks rather than the public Internet• Fast and highly-secure shared cloud service• Flexibility and protection of applications and data as they move between data centers and wired or wireless computing devices such as tablets, smartphones, personal computers, retail kiosks or other machine-to-machine devices..9 © 2012 IBM Corporation
  • 10. IBM SmartCloud Service Delivery for electronics is a flexible,cost-effective platform that delivers a new generation of services• Utilize a full function cloud-based service infrastructure, SmartCloud Enterprise+ to onboard and manage connected devices on a pay-per-use basis• Launch solutions with faster time-to-market and drive new sources of revenue• Enable the integration and seamless management of complex sets of services• Leverage IBMs growing ecosystem of partners to extend capabilities through pre-integrated software and services10 © 2012 IBM Corporation
  • 11. Placing service and application intelligence in the cloud-opening up paths to new revenue 1. Bundles IBM services, software, New Cloud Services for growth hardware, network, and 3rd party and innovation services into an integrated offering at a •IBM SmartCloud Service single per-user price Delivery for Electronics 2. Helps the electronics industry establish •IBM SmartCloud Service a flexible cost-effective way to create Delivery for Telecom new services •IBM Smarter Cities on SmartCloud •IBM Marketing Center on Leveraged IBM cloud to power Cloud Phillips Smart TV platforms for •IBM Smarter Collaboration on Internet Services. Cloud • Provides new insights about consumer needs and behavior • Uses BIG DATA analytics to deliver personalized entertainment options and targeted advertisements • Enables new business model with predicable costs to expanded services and grow user base • Transforms the way new services are offered and drives11 ongoing business innovation © 2012 IBM Corporation
  • 12. New capabilities advancing our enterprise-class, open-standardsbased SmartCloud platform1 Cloud Services to enable growth and innovation Business Process as a Service2 Reinventing the role of Software as a Service enterprise app development Platform as a Service3 Delivering next gen Cloud enabled storage Infrastructure as a Service4 Advancing Cloud management across networks and endpoints Design Deploy Consume5 Securing the cloud with An open, enterprise-class Cloud platform advanced analytics optimized to proven best practice patterns12 © 2012 IBM Corporation
  • 13. Business and IT goals are not always aligned, as organizationsstruggle to overcome barriers of time, cost and risk Business Goals Grow top and IT Reality bottom line by: • Driving business innovation Getting Up and Running • 2-3 months to specify and procure • Make new markets • 2-3 months to integrate, configure • Respond to competitive and deploy threats • Enhance the customer experience Development Operations • 3-6 months to go from development to production Typical Results: Ongoing Effort • 1-3 months to troubleshoot and tune • 34% of new IT projects (US) deploy late • Ongoing effort and downtime to • 55% experience application downtime for major maintain, scale and upgrade infrastructure upgrades once deployed From a commissioned study conducted by Forrester Consulting on behalf of IBM13 © 2012 IBM Corporation
  • 14. IBM enables workload optimization with Patterns of ExpertiseApplication Patterns: Proven best practices and expertise learnedfrom decades of client and partner engagements• Pre-defined architecture of an application or Cloud service• Captures best practices for complex tasks Monitoring Lifecycle Management• Optimized into a deployable form for private or public cloud• Repeatable deployment with full lifecycle management14 © 2012 IBM Corporation
  • 15. These patterns, built on IBM SmartCloud architecture, can bedelivered across flexible deployment options Deploy Cloud platforms into your existing infrastructure Accelerate Existing Infrastructure deployments with expert integrated systems Immediate access to managed services IBMSmartCloud Application Services15 © 2012 IBM Corporation
  • 16. Applying deep IBM expertise to reinvent the role of enterpriseapplication development Patterns for: New Solutions for Application 1. Business Process Management Development 2. Operational Decision Management • IBM Patterns of Expertise 3. SOA • IBM SmartCloud Application 4. Messaging Services 5. WebSphere Portal & Web Content • IBM SmartCloud for SAP 6. InfoSphere Applications 7. Business Intelligence • IBM SmartCloud Continuous Delivery Built a private cloud using IBM lifecycle • IBM Mobile Innovation in the services management software Cloud solutions, enabling self-service • IBM SmartCloud App requests, automated provisioning, and internal chargeback capabilities Performance Management • IBM SmartCloud Enterprise, E+ • Dramatically reduced time to market • 20,000 developers more productive • Slashed server provisioning times from 45 days to less than 20 minutes16 • Increased server capacity 12x © 2012 IBM Corporation
  • 17. New capabilities advancing our enterprise-class, open-standardsbased SmartCloud platform1 Cloud Services to enable growth and innovation Business Process as a Service2 Reinventing the role of Software as a Service enterprise app development Platform as a Service3 Delivering next gen Cloud enabled storage Infrastructure as a Service4 Advancing Cloud management across networks and endpoints Design Deploy Consume5 Securing the cloud with An open, enterprise-class Cloud platform advanced analytics optimized to proven best practice patterns17 © 2012 IBM Corporation
  • 18. The world’s most efficient data centers use advancedtechnology Least efficient data centers Most efficient data centers Use of new technology: Use of new technology: 43% first and fast technology adoption 86% first and fast technology adoption 1% move virtual machines to meet desired outcomes 58% move virtual machines to meet desired outcomes 21% use storage virtualization 93% use storage virtualization 3% use a storage service catalog (tiered storage) 87% use a storage service catalog (tiered storage) Results Results 35% 47% 65% New projects 53% New projects Maintaining Maintaining existing existing infrastructure infrastructure18 Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study © 2012 IBM Corporation
  • 19. A highly available cloud starts with flexible, dynamic storageinfrastructure 1. Consolidate and virtualize hardware • Integrated server, storage, network and virtualization management 2. Extend storage virtualization to existing infrastructure • Dramatically improve utilization • Deliver tier-1 service regardless of hardware choice • Balance workload, improve datacenter performance • Optimize your people 3. IBM Cloud Storage offers flexibility in both Private and Public implementations • Either way, you get same functionality, efficiency, data protection, instant recovery, availability19 © 2012 IBM Corporation
  • 20. Delivering the next generation of cloud enabled storage for theEnterprise •Reduce the unit cost of storage up to 50% New Solutions for Cloud with storage analytics Enabled Storage •Increase capacity utilization by up to 30% • IBM SmartCloud Virtual •Analytics to drive mobility for datacenter- Storage Center wide performance & tier optimization • IBM Storage Manager for •Storage services catalog, automated Virtual Environments provisioning, pay-per-use • IBM Storwize V7000 • IBM XIV Storage System Gen 3 Provided efficient, cost-effective storage for the data center, enabling better management of the storage environment and a reduced hardware footprint.20 © 2012 IBM Corporation
  • 21. New capabilities advancing our enterprise-class, open-standardsbased SmartCloud platform1 Cloud Services to enable growth and innovation Business Process as a Service2 Reinventing the role of Software as a Service enterprise app development Platform as a Service3 Delivering next gen Cloud enabled storage Infrastructure as a Service4 Advancing Cloud management across networks and endpoints Design Deploy Consume5 Securing the cloud with An open, enterprise-class Cloud platform advanced analytics optimized to proven best practice patterns21 © 2012 IBM Corporation
  • 22. As organizations invest in cloud infrastructure andmanagement -- processes need to evolve22 © 2012 IBM Corporation
  • 23. Optimize your Virtualized Investment Available with 30 dayOptimization can be in one or more entry points based on need FastPath Improve compliance and reduce Agility to quickly deploy new, permutations of hundreds of scalable, optimized applications in heterogeneous VMs minutes across heterogeneous Improved Compliance: Discover hardware and hypervisors and analyze images for security Reduce application deployment time breaches to patch endpoints the by 99% with dynamic and optimized first time around for over 98.5% applications compliance Prevent network outages with device configuration management, compliance checking, and pro- active alerting & resolution Network outages at Amazon, Network RIM, and GoDaddy attributed to Management device configuration failures causing multi-million dollars revenue loss and negative press could have been avoided! IBM Ranked #1 in Network OSS! Visibility with monitoring across physical and virtual environments Reduce software and server costs from storage and networking up as virtualization grows 10x through applications Reduce upfront server and software costs by running on open Lower TCO Improve capacity by source to reduce costs by 25% over 75% with capacity planning and analytics23 © 2012 IBM Corporation
  • 24. IBM SmartCloud Management Offering help: • Provide over 98.5% first pass patch compliance for both Online & Offline VM’s • Reduce standardized application deployments by 99% • Reduce Image to Admin ratios by 40% - 80% (1 admin: 1700 images) • Control budgets with new preview and up-to-date showback reports “IBM enhancements to its SmartCloud suite of products show that while many others talk about the Software Defined Datacenter, IBM is executing on 2 core aspects beyond this lofty vision: 1.) It’s all about the application 2.) Resource Optimization“24 © 2012 IBM Corporation
  • 25. Building an enterprise-class SmartCloud platform withadvanced cloud management capabilities •Patch online and offline virtual New Solutions for Advanced machines to improve security Cloud Management •Improve server automation with • IBM Endpoint Management 1000’s of out-of-the box automation Solutions scripts • IBM SmartCloud Cost •Desktop virtualization enables users to Management work anytime, anywhere quickly and • IBM NetCool Network easily regardless of location or device Management • IBM SmartCloud Enterprise + • IBM SmartCloud Entry • IBM SmartCloud Provisioning • IBM Service Delivery Manager • Achieved a significant reduction in labor costs, while increasing patch management compliance and visibility for more accurate performance, monitoring and reporting. • Pushed 96 MS patches to 10,000 endpoints within 2425 hours © 2012 IBM Corporation
  • 26. New capabilities advancing our enterprise-class, open-standardsbased SmartCloud platform1 Cloud Services to enable growth and innovation Business Process as a Service2 Reinventing the role of Software as a Service enterprise app development Platform as a Service3 Delivering next gen Cloud enabled storage Infrastructure as a Service4 Advancing Cloud management across networks and endpoints Design Deploy Consume5 Securing the cloud with An open, enterprise-class Cloud platform advanced analytics optimized to proven best practice patterns26 © 2012 IBM Corporation
  • 27. The #1 hurdle for cloud adoption remains Security Concerns about Cloud Security 30% more pressing than closest challenge or barrier to implementation. IDG Enterprise, 201227 © 2012 IBM Corporation
  • 28. IBM SmartCloud Security solutions deliver value Best Cloud Computing Security Cloud Enablement Cloud Computing Software as a Service Technologies as a Service Business Solutions Enables private / hybrid cloud Cloud platform and/or Pre-built Cloud SaaS business service delivery and management infrastructure as a service applications and solutions1 Security for Private Clouds1 2 Secure IBM SmartCloud 2 3 Security-as-a-Service 3 Build Clouds securely – Deliver Cloud services securely Deliver Security-as-a- lBM’s industry leading security – IBM SmartCloud Services Service (SaaS) from the solutions and professional leverage IBMs extensive cloud – lower TCO with services enable an integrated experience of designing and complete set of security set of capabilities to build delivering multi-tenant solutions priced on one secure clouds, whether for environments. IBMs robust security simple monthly subscription private clouds or cloud governance tools and audit fee. All in one solution – rapid delivery platforms for cloud processes are layered into the deployment, with ongoing service providers entire fabric of the service to pre-emptive security reduce risk and enable business management and support28 value © 2012 IBM Corporation
  • 29. For Example: Cloud Enablement Technologies Enables private / hybrid cloud service delivery and management 1 Security for Private Clouds29 © 2012 IBM Corporation
  • 30. Advancing enterprise-class Cloud security solutions with theworld’s most secure platform • Cross portfolio security offering New Solutions for Advanced integration Cloud Management • Extended protection against common • IBM SmartCloud Security cloud risks • IBM SmartCloud for Patch Management • Flexible, layered security solutions for • IBM Security Access Manager public, provide and hybrid clouds for Cloud and Mobile • IBM Security zSecure • QRadar Security Intelligence Platform • IBM Security Privileged Identity Manager • Reduced costs, improved security and disaster • IBM Security Identity Manager recovery through unified server management. • Offering cloud-based services to customers with confidence.30 © 2012 IBM Corporation
  • 31. New capabilities advancing enterprise-class, open-standardsbased SmartCloud platform1 Cloud Services to enable growth and innovation Business Process as a Service2 Reinventing the role of Software as a Service enterprise app development Platform as a Service3 Delivering next gen Cloud enabled storage Infrastructure as a Service4 Advancing Cloud management across networks and endpoints Design Deploy Consume5 Securing the cloud with An open, enterprise-class Cloud platform advanced analytics optimized to proven best practice patterns31 © 2012 IBM Corporation
  • 32. Requires flexibility in delivering, integrating, and consumingCloud capabilities, enabled by open standards Flexible business service delivery and consumption models Immediate access Evolve existing Accelerate to a managed infrastructure adoption with platform with to Cloud integrated systems 60% flexible cost Progressive implementation roadmaps Pre-integrated, simple to deploy Cloud Externally hosted Cloud services using Cloud enablement components platforms with built-in expertise platform with enterprise QoS Common Cloud platform built on an open standards reference model32 © 2012 IBM Corporation
  • 33. A Smarter Approach to Standards Development How IBM Ensures Our Clients Obtain Value from Standards Innovative Practical Open standards for cloud: Business success is not Invention? Reinvention? theoretical. Practical Cloud computing is cloud computing is grass changing the economics of roots plain and simple: it IT and requires a rethinking involves leveraging real of how we all engage in standards development world implementations of standards & open source User-driven Architectural The members of the Cloud Standards allow enterprisesStandards Customer Council to manage change across create a cross-industry view market evolution cycles into market-leading Cloud extending the value of use cases and best customers’ services based practices architectures and investments33 © 2012 IBM Corporation
  • 34. IBM is Working to Accelerate OpenStack Foundation Success IBM’s Ecosystem approach to standards IBM in action • Provided guidance on the formation of the Foundation and legal support for drafting LinkedData, OpenStack bylaws OSLC Open Source TOSCA Reference • Contributed improvements to code stability and quality, participates in community sprint days • Builds on the IBM commitment to interoperable Cloud infrastructure and openCloud Standards Cloud Computing standards (LinkedData, CCRA, TOSCA, etc.)Customer Council Reference Architecture (CSCC) (CCRA) • Supports a sustained vibrant, innovative, and diverse ecosystem to grow OpenStack An open interoperable Cloud is critical for flexible cloud deployment and customer success 34 © 2012 IBM Corporation
  • 35. Built on common open standards to offer a complete set ofcapabilities for every stage of cloud adoption Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Design Deploy Consume Cloud Enablement Managed Cloud Cloud Business Technologies Services Solutions Enables private/hybrid cloud service Secure and scalable cloud managed Pre-built Cloud SaaS business delivery and management services platform applications and solutions Common Open Standards Technology and Industry Ecosystem35 © 2012 IBM Corporation
  • 36. Organizations are creating new business-IT partnerships to apply technology in new, innovative ways Reinvent Business Transformation & InnovationLower Costs & Efficiency Rethink IT • React with Agility • Speed innovation • Improve economics 36 The Economics of Computing are Changing © 2012 IBM Corporation
  • 37. IBM SmartCloud Launch Themes and Announcements Enablementon IBM PartnerWorld IBM SmartCloud – Enabling a new era of computing Rethink IT. Reinvent business.Cloud services to enable business growth Reinvent the role of enterprise application Delivers next generation cloud enabledand innovation development storage Smarter Cities Software patterns New technologies for storage access Smarter Commerce Interoperability across environments Enterprise class data protection Ecosystems of Industry Innovation DevOps transformation Integrated storage management IBM Smarter Cities on SmartCloud (3 Solutions) PureSystems (App, Sparta) & patterns (6 new ptrns) IBM SmartCloud Virtual Storage Center IBM Marketing Center on Cloud IBM SmartCloud Application Services IBM Storwize (V7000 Advanced) IBM Smarter Collaboration on Cloud (Engage) IBM SmartCloud for SAP Applications IBM Storage Manager for Virtual Environments IBM SmartCloud Service Delivery for Electronics IBM SmartCloud Continuous Delivery IBM SmartCloud Solutions for Service Providers IBM Mobile Innovation in the Cloud IBM SmartCloud App Performance Management Advancing Cloud management across networks and endpoints - Securing the cloud with advanced analytics IBM SmartCloud Security IBM SmartCloud Cost Management IBM SmartCloud for Patch Management IBM Endpoint Manager Solution IBM Security Access Manager for Cloud and Mobile IBM NetCool Network Management IBM Security zSecure QRadar Security Intelligence Platform IBM SmartCloud Enterprise + IBM Security Privileged Identity Manager IBM SmartCloud Entry IBM Security Identity Manager37 © 2012 IBM Corporation
  • 38. Business Partner Enablement 1. IBM SmartCloud and Business Partner support • Visit PartnerWorld Cloud & IBM Cloud websites Showcase your Cloud success with the Showcase your Cloud success with the IBM Beacon Awards IBM Beacon Awards 2. Cloud opportunities for Business Partners • Cloud builders and infrastructure providers • •Cloud Application Provider - -enabled an Cloud Application Provider enabled an • Deliver IBM Cloud services application solution in the cloud utilizing application solution in the cloud utilizing • Provide cloud-enabled applications IBM technologies. IBM technologies. 3. Build your entry cloud skills • •Cloud Builder - -enabled aasolution in the Cloud Builder enabled solution in the cloud utilizing IBM technologies to build, cloud utilizing IBM technologies to build, • Move from virtualization to entry cloud: enable, and operate the cloud Learn as you earn! enable, and operate the cloud • Develop education plans to address gaps • •Cloud Services Solution Provider - -sell Cloud Services Solution Provider sell • Attend SmartCloud Entry and SmartCloud Global Technology Services (GTS) Cloud Global Technology Services (GTS) Cloud Provisioning implementation classes (IBM public cloud) service offerings and (IBM public cloud) service offerings and included complementary services from included complementary services from 4. Technology demos at Innovation Centers your firm your firm around the world • Innovation Center Locations Nominate your firm for the 2013 Awards Nominate your firm for the 2013 Awards 5. Join the IBM Cloud Computing Specialty • To get started, visit Cloud Specialty38 © 2012 IBM Corporation
  • 39. ibm.com/smartcloud39 © © 2012 IBM Corporation 2012 IBM Corporation