2012.06.17 - Owned Blogs - Club Cloud des Partenaires - Loic Simon

5,472 views
5,528 views

Published on

Deck of Slides on Blogs that are owned by Club Cloud des Partenaires

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
5,472
On SlideShare
0
From Embeds
0
Number of Embeds
4,387
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2012.06.17 - Owned Blogs - Club Cloud des Partenaires - Loic Simon

  1. 1. Blog(s) [+ Slideshare] = Content + Curation = Visibility + Credibility = Inbound Leads Loic Simon Loic_simon@fr.ibm.com +33 6 76 75 40 71
  2. 2. Leverage OWNED Blog(s) with different types ofContent, ow Presentations posted on Slideshare, to feed Social Media and get visibility and credibility
  3. 3. Visibility – examplesof Search results
  4. 4. Visibility – examplesof Search results
  5. 5. 300.000 pages have beenviewed on : «ClubAlliances*» and now«Club Cloud desPartenaires» BlogsThanks to SaaS/Cloudfocus, repetition, relevantcontent, word of mouth,networking,With a few 0 costmailings, 0 paid search, 0paid advertising, 0 paidcontent, 0 specificmarketing resources, 0POE costs, 0 agencycosts…and with 9 SaaS & CloudForums [event, content,buzz, traffic…]* First blog was started mid 2008.
  6. 6. It is EASY to leverage the « Club Alliances » and «Club Cloud des Partenaires » experience, but alsoto build Blogs by following other examples !
  7. 7. #1#2#3
  8. 8. Event online Management, from agenda toenrolment, participants, documents, etc…
  9. 9. #2
  10. 10. Curation Different types of Content
  11. 11. Embedded Presentations hosted in Slideshare
  12. 12. Additional visibility & credibility through GuestBlogging… using Posts from owned Blogs
  13. 13. Additional visibility & credibility through GuestBlogging… using Posts from owned Blogs
  14. 14. #3
  15. 15. Zoom on Channel Ready Cloud Offerings…
  16. 16. … with Value Prop per Partner Biz Model…

×