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2012.05.11 - IBM Cloud Specialty - Application Provider - Forum du Club Cloud des Partenaires
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2012.05.11 - IBM Cloud Specialty - Application Provider - Forum du Club Cloud des Partenaires

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Deck exploité [entre autres] lors de l'atelier RV des Experts - Cloud Application Providers, dans le cadre du 9ème Forum du Club Cloud des Partenaires

Deck exploité [entre autres] lors de l'atelier RV des Experts - Cloud Application Providers, dans le cadre du 9ème Forum du Club Cloud des Partenaires

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  • Another interesting phenomenon of cloud computing is that the definitions we've been using for business partners for the last 30 years becomes less relevant when we get to cloud computing. For example, both resellers and systems integrators could build practices around private clouds. Likewise, both ISVs and Services resellers could deliver an application on the cloud. For this reason, IBM has chosen to focus on the business models for partnering, rather than on the traditiional partner definitions. We see five main business models: Cloud Builders. Partners who build private clouds on behalf of their clients. Infrastructure Providers. Partners who are building public cloud offerings. Application Providers. Partners who deliver an application or asset as a cloud service. (SaaS offerings) Cloud Service Providers. Partners who resell IBM cloud services, such as LotusLive or our suite of security offerings. Technology Providers. Partners who deliver tools that make our cloud more usable. These partners are typically ISVs, like the application providers, but the business model is very different. Application providers are driving usage of the cloud, which is direct revenue. Technology Providers are driving influenced revenue.
  • Like any Specialty program from IBM, the Cloud specialty provides a set of benefits in exchange for the partner meeting a set of requirements built around skills, revenue, and references. The benefits and requirements for the cloud specialty vary by path, but this slide gives you a general idea of what the program offers. Use of the Partnerworld Cloud Specialty Mark IBM Confidential updates on IBM’s Cloud strategy and roadmap Use of LotusLive Networking Opportunities within the specialty ecosystem Business Development Workshop Business Development Funds IBM relationship manager Marketing of Partner Sales Enablement Kit Cloud assessment tools Cloud mentoring vouchers
  • SVP Cloud Authorization benefits Additional SVI margin SVP Cloud Authorization mark Joint Planning with Sales Team Cloud Lead Passing Priority
  • Transcript

    • 1. Cloud Application Providers RV des Experts 11 mai 2012 www.forumcloudibm.com
    • 2. IDR FranceUn écosystème bâti autour de 5 modèles de Business CLOUD APPLICATION PROVIDERS CLOUD INFRASTRUCTURE IDR PROVIDERS CLOUD SERVICES IDR SOLUTION PROVIDERS GTS Créer Ecosystème de Partenaires CLOUD BUILDERS CLOUD TECHNOLOGY PROVIDERS BPO Consommer Déployer IDR ? IDR France – © 2012 IBM Corporation Page 2
    • 3. IDR FranceBénéfices liés à la « Cloud Specialty » IDR France – © 2012 IBM Corporation Page 4
    • 4. IDR FranceCloud Specialties Infrastructure et Application :Marketing 25K :→ 25 % (6K) => 100% IBM→ 75% (19k) => 50/50 avec un plan de business Dev CloudCloud Specialty Application Provider :=> 3 en coursCloud Specialty Infrastructure Provider :=> 3 en cours IDR France – © 2012 IBM Corporation Page 5
    • 5. IDR FranceLes 4 étapes à suivre  Décrire votre solution dans IBM Global Solutions Directory  Remplir les conditions requises par « specialty » :  Techniques et commerciales : certifications  Financières : revenus  Soumettre votre référence client  Signer l’avenant IBM Partnerworld Agreement International Supplement IDR France – © 2012 IBM Corporation Page 6
    • 6. IDR FranceTrouvez votre place dans le Cloud Compétences Revenu 1 « Business Model » Clients + = Cloud Specialty Revalidation annuelle IDR France – © 2012 IBM Corporation Page 7
    • 7. IDR FrancePour les partenaires Software :Software Value Plus (SVP) Capability Authorization Cloud Computing Cloud Specialty Eléments requis Volet logiciel  SVP Cloud Compétences Cloud Application Provider Authorization Cloud Builder Cloud Infrastructure Revenu Provider Cloud Services Solution Provider Références Cloud Technology Provider IDR France – © 2012 IBM Corporation Page 8
    • 8. Sur l’agenda des Cloud Application Providers• 21 mai 14h-18h : PureSystems ForumInscription → Benoit Bossuethttp://www-304.ibm.com/events/idr/idrevents/register.action? meid=6707&ieid=30922 au 4 juillet : SmartCloud Symposium : http://www-304.ibm.com/jct03001c/services/learning/ites.wss?pageT
    • 9. Foundation Services Solutions Business Process as a Service Software as a Service Business Analytics Social Business and Optimization Smarter Smarter Cities CommerceEasily build and rapidly scale private Unprecedented choice, security and Software as a service coupled cloud environments with portability of applications on IBM’s with deep industry insights, unparalleled time-to-market, SmartCloud service delivery business process skills and integration and management platform analytics Commitment to open standards and a broad ecosystem
    • 10. Cloud IBMSmartCloud Solutions Strategy Software and Business Process as a ServiceBPaaS BPaaS / SaaS Business Analytics Social Business Consulting & and Optimization ImplementationSaaS Smarter Commerce Smarter Cities IBMSmartCloud Foundation IBMSmartCloud Services Private and Hybrid Clouds Infrastructure and Platform as a Service Platform as a Service Technologies Application Services PaaS Consulting &PaaS Implementation Application Application Application Application Integration Application Application Application Application Integration Lifecycle Resources Environments Management Lifecycle Resources Environments Management Infrastructure as a Service Technologies Enterprise Enterprise+ IaaSIaaS Consulting & Implementation Infrastructure Management Availability and Security and Usage and Infrastructure Management Availability and Security and Usage and Platform and Administration Performance Compliance Accounting Platform and Administration Performance Compliance Accounting Consulting & Cloud Components Cloud Services Implementation Hardware & software to architect and build private or hybrid clouds Services Consume cloud services over Internet Design my cloud
    • 11. BPaaSBusiness Business Processes and Applications SaaS PaaS Components PaaS Cloud Management IT Cloud Automation Virtualization Mgt IaaS HW Storage Network Enterprise IT Consulting / Implementation Cloud Service Vendor Service Provider Provider
    • 12. Business Processes Cloud Strategy and BPaaS ApplicationsBusiness BPaaS / SaaS Consulting & Implementation SaaS PaaS Components PaaS Consulting & PaaS Implementation Cloud Management Private Cloud IT IaaS Virtualization Mgt Consulting & IaaS Implementation HW Storage Network Enterprise IT Consulting / Implementation Cloud Service Vendor Service Provider Provider
    • 13. Présentations & DocumentsCatalogue du Club Cloud des Partenaireshttp://ibmcloudcatalog.blogspot.com – Offres Cloud IBM destinées aux Partenaires – Informations sur les modèles de Business des PartenairesBlog du Club Cloud des Partenaireshttp://clubcloud.blogspot.com – Articles sur l’actualité du Cloud et de son Ecosystème – Partage d’expertise et d’expérience, veille et curation…Forum du Club Cloud des Partenaireshttp://www.forumcloudibm.com – Documents exploités lors des Forums du Club Cloud des Partenaires – Informations sur le prochain Forum…Club Cloud des Partenaires – Site Webhttp://www.club-cloud.com
    • 14. Pour vous aider• Loic Simon [BPO] – Cloud Builders [Intégrateurs d’infrastructures, Infogéreurs] – Cloud Services Solution Providers [Revendeurs et Distributeurs]• Jean-Pierre Descamps [IDR] – Cloud Application Providers [Editeurs] – Cloud Technology Providers• Florence Marcel [MM] – Cloud Infrastructure Providers [MSP, Hébergeurs]