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#smartcloudentryIBM SmartCloud EntryMarch 29, 2012                                     © 2012 IBM Corporation
IBM has the hardware, software and expertise to help clientsoperate their business and IT smarter with Cloud technologies ...
Organizations are now moving beyond virtualization to    higher value stages of Cloud                                     ...
IBM’s SmartCloud portfolio spans IaaS, PaaS and SaaSToday’s focus is SmartCloud Foundation    Private & Hybrid Clouds     ...
What are most clients asking IBM?                               Infrastructure as a Service Technologies              Infr...
Many clients start the cloud journey with a private cloud                                             • Higher availabilit...
Clients see cloud as a force that impacts business models         •   Expect significant increase in substantial change re...
IBM SmartCloud Entry offers rapid time to valueClients need to quickly evolve new and existing infrastructureto a cloud-ba...
IBM SmartCloud Entry delivers cloud experience to users        Easy to access, easy to use Service Request Catalog       ...
The IBM SmartCloud Entry end-user self-service scenario     End                              Service Request            Pr...
IBM SmartCloud Entry delivers cloud benefits to managers Self-service Web UI Basic usage metering11                     ...
IBM SmartCloud Entry: Comprehensive cloud capabilities     End User Functions                     Administrator Functions ...
IBM SmartCloud Entry: Comprehensive cloud capabilitiesOverall Stack Management                     •   VM power on/off    ...
IBM SmartCloud Entry solution architecture                                          IBM SmartCloud Entry                  ...
IBM SmartCloud Entry reference configurations          Power Systems                                System xPower 740 Expr...
IBM SmartCloud Entry reference configurations                                        System x                         Cost...
IBM Systems Lab Services and Training                         Our Lab Experts:                         Collaborating to dr...
IBM Cloud Design WorkshopDesign a private cloud with help from IBM Cloud experts Service Overview:     • The Cloud Design ...
Managed with cloud technologiesHow to manage inflexible, silo’d systems and business processes to improvebusiness agility1...
How we’re working with clients and SmartCloud EntryA nationwide retailer using SmartCloud Entry     • Retailer has request...
How we’re working with clients and SmartCloud EntryHosting business is becoming a Cloud Service Provider     • This busine...
IBM SmartCloud Entry: Value proposition  Convert hardware to ‘Cloudware’ with a quick and easy private cloud solutionKey F...
IBM SmartCloud Entry: Key capabilities       Create Images                               Deploy VMs                       ...
IBM SmartCloud Entry allows clients to rethink IT and reinvent theway they do business                                 Rei...
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2012.03.29 - SmartCloud Entry

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  • Original title: IBM helps customers rethink IT and reinvent their business with cloud Defining cloud Market Dynamics The role of systems in cloud Main Point: Agenda <read through> and establish IBM ’s credibility right up front. Especially to make the audience explicitly aware that we are in the public cloud business
  • Main Point: As we meet with customers, they are asking us different questions depending on their roles within the organization: Infrastructure teams are asking how they can improve resource utilization, simplify administration and reduce costs Line of business teams want to know how they accelerate application release cycles in an optimized, quality fashion Operations want to know how they can improve responsiveness, drive productivity and efficiency while still maintaining qualities of service
  • Main Point: But cloud’s benefits go beyond IT; companies of all sorts see cloud as a significant impact to the way they do business today and into the future In a study by IBM’s Institute for Business Value and The Economist, we found tremendous expectations for cloud to have a significant impact on the way business is conducted from customer’s value props, the value chain, and customer relationships.
  • http://www.ibm.com/systems/power/hardware/740/specs.html http://www.ibm.com/systems/bladecenter/hardware/servers/ps703704/specs.html
  • http://public.dhe.ibm.com/common/ssi/ecm/en/xss03096usen/XSS03096USEN.PDF
  • Get Cloud experts from IBM to come in to walk you through the Power cloud solutions and do a functional comparison. From that will determine which one of those solutions best fits your cloud requirements. We look at requirements both hardware and software. We define use cases that meet the your requirements. In the end we deliver a Cloud Blueprint for implementing a private power cloud.
  • STG SALES ACADEMY 2012
  • IBM SmartCloud Entry enables companies to reinvent and transform the way they do business, focusing on differentiated processes Enabling underlying IT enables businesses to rapidly delivery services, integrate across clouds, and increase efficiencies Both business and IT execs believe that cloud will enable business transformation 65% of business execs believe that cloud will drive down the overall cost of running applications while 98% of IT execs believe that cloud delivers greater agility and flexibility in their IT environments More stats: Business Executive (CEO) 65% - Drives down overall cost of running business applications (1) 54% - Lower TCO (3) 50 % - Transforms business not IT (1) 43% - Forces us to conform to better ways of running tasks / business functions (1) 35% - Empowers business to access best in class applications, quickly that we never could have in past (1) IT Executive (CIO) 98% - Flexibility and Agility (2) 83% - Virtual Infrastructure Optimization (2) 51% - Drives down cost and time to configure applications (1) 49% - Easier / Rapid deployment (3) 44% - Scale IT Resources (3) 35% - Store, access, manage, manage data more easily (1) 1) Source:”Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the London School of Economics, December, 2010 (2) Source: “Service Provider Cloud Strategies”, Everest, January, 2011 (3) Source: Market Assessment Panel, Uncovering Cloud Computing Opportunities, 2010, Base: 1,562
  • Transcript of "2012.03.29 - SmartCloud Entry"

    1. 1. #smartcloudentryIBM SmartCloud EntryMarch 29, 2012 © 2012 IBM Corporation
    2. 2. IBM has the hardware, software and expertise to help clientsoperate their business and IT smarter with Cloud technologies over 4,000 Private cloud engagements and growing2 © 2012 IBM Corporation
    3. 3. Organizations are now moving beyond virtualization to higher value stages of Cloud Deliver IT without boundaries Optimize workloads 4 Orchestrate Improve Orchestrate speed and 3 Optimize services across data center dexterityBuild an Standardize andefficient IT 2 Automate optimize virtual systems andinfrastructure applications on workload aware 1 Integrate Automate IT service platform deployment Consolidate and virtualize servers, storage, networking33 © 2012 IBM Corporation
    4. 4. IBM’s SmartCloud portfolio spans IaaS, PaaS and SaaSToday’s focus is SmartCloud Foundation Private & Hybrid Clouds Managed Cloud Services Cloud Business Solutions Cloud Enablement Technologies Infrastructure and Platform as a Service Software & Business Process as a Service Enables private/hybrid clouds Secure and scalable cloud Accelerate businesses and the virtualization, platform for deploying impact and grow revenues automation and management applications in minutes by leveraging Cloud of cloud services. versus weeks business applications4 © 2012 IBM Corporation
    5. 5. What are most clients asking IBM? Infrastructure as a Service Technologies Infrastructure Management Availability and Security and Usage and Platform and Performance Compliance Accounting Administration Infrastructure Teams How can I improve my resource utilization, simplify administration and reduce cost ? Line of Business Teams How can I accelerate my application release cycle in an optimized , quality fashion? Operations Teams How can I improve responsiveness and drive productivity and efficiency while maintaining stringent qualities of service?5 © 2012 IBM Corporation
    6. 6. Many clients start the cloud journey with a private cloud • Higher availability of systems and applications Clients are looking for benefits • Lower total costs and better utilization of hardware from private clouds • Labor savings and improved quality of IT services • Secure start behind enterprise firewall • Highly standardized infrastructure • Virtualization And are preparing infrastructure • Multi-tenancy to build the foundation • Service catalog • Dynamic resource scaling Half of leading cloud adopters are planning to include multiple systems in their cloud infrastructures6 Source: IBM Market Development © 2012 IBM Corporation
    7. 7. Clients see cloud as a force that impacts business models • Expect significant increase in substantial change resulting from cloud 13% 41% • Expect to reinvent their customer value propositions with cloud 10% 29% • Expect to create / transform value chain through cloud 16% 43% • Shift focus to driving substantial impact on customer relationships 14% 57% *Source: Institute for Business Value / The Economist study 20117 © 2012 IBM Corporation
    8. 8. IBM SmartCloud Entry offers rapid time to valueClients need to quickly evolve new and existing infrastructureto a cloud-based model while lowering capital costs and risk • Accelerate Time to Market: Time to • Simplified cloud administration with intuitive market improvement for new applications interface lowers administrative overhead • Improved operations productivity with easy self- • Integrated Management service user interface Approvals, metering, • Open and extensible for easy customization to help billing, users and tailor to unique business environments projects through a single ‘pane of glass’ • Standardization of virtual machines and images reduces management costs and accelerates • Flexible, modular responsiveness to changing business needs design: Small Footprint -- simple, quick install on • Improved utilization of infrastructure by highly systems with VMControl, optimized IBM systems, simpler consolidation and Extensible via REST API management allowing partners to easily customize the UI8 © 2012 IBM Corporation
    9. 9. IBM SmartCloud Entry delivers cloud experience to users  Easy to access, easy to use Service Request Catalog  Hides underlying infrastructure from user and shifts focus to services delivered  Enables the ability to provide standardized and lower cost services  Facilitates a granular level of services metering and billing  Workload standardization eases complexity9 © 2012 IBM Corporation
    10. 10. The IBM SmartCloud Entry end-user self-service scenario End Service Request Provisioning Engine Users Service Portal Catalog  Workflows  Expert Systems  Scripts Service Modules  Metering/Usage  Billing  Approvals  Easy to access, easy to use Service Request Catalog Virtualized Cloud  Hides underlying complex infrastructure from user and Infrastructure shifts focus to services provided  Enables the ability to provide standardized and lower cost services  Facilitates granular level of services metering and billing  Workload standardization eases complexity10 © 2012 IBM Corporation
    11. 11. IBM SmartCloud Entry delivers cloud benefits to managers Self-service Web UI Basic usage metering11 © 2012 IBM Corporation
    12. 12. IBM SmartCloud Entry: Comprehensive cloud capabilities End User Functions Administrator Functions • Request access to a project • Configure workload to host • Request CFS access from login • Configure workload targets to system pool panel • Configure Virtual Appliance Parameters • Request workload creation – • Register Virtual Appliance for User Selection appliance deploy • Approve/Reject New Workload Requests • Set user instance parameters (CPU, • Approve/Reject Workload Resize Requests memory) • Configure Billing • Resize Running Workloads • Charging accounts, account assignment • Delete a Workload • Configure approvals • Clone a workload • Configure to generate metering records • Start/Stop a workload • Create & Manage Projects • Review workload properties • Add users to projects as admin, deployer, viewer • Add additional disk (VMControl) • Create Users • Set target disk size at deploy • Configure Network Pools (VMware) • Configure LDAP environment • Cloud Configuration to VMControl or VMware • Manual Intervention • Review event logs & failures • Initiate workload movement (between projects or via virtualization manager)12 © 2012 IBM Corporation
    13. 13. IBM SmartCloud Entry: Comprehensive cloud capabilitiesOverall Stack Management • VM power on/off • Supported on AIX(Power) and on Linux (x86)• Subscriber Level – End User Self Service • Add v-disk (VMControl) Interface • Resize disk at deploy (vCenter)• Cloud Admin User Interface • Supports multiple VMware clusters & resource• Isolation of resources and users through pools projects/workspace • Support multiple VMware data stores• Approval Policies for workload • Support appliances with multiple VNICs deployment & resize • Admin initiated migration• Basic billing, metering and audit • Provision via vCenter• Supports underlying virtualization • Provision from VS Templates management features • Provision to vCenter hosts, and clusters• resource pooling, workload • Allow/tolerate vSphere initiated migration resiliency • Retrieve deployment properties• Support enterprise features of virtual • Back-up & Restores via self-service (vCenter) system management • Provides capability to capture Physical to• Storage pools, system pools, network Virtual images for deployment in SmartCloud config, placement optimization Entry environment (via TPMfI)• Support Systems Director and VMControl • Provides capability to capture Virtual images for platform management and migrate to VMware Images deployable to• Northbound REST APIs (for partners, starter kit environment (via TPMfI) services) • Better manage image sprawl - Move the• Easy installation of management stack workload from one hypervisor type to another• Integrate customer LDAP Server (V2V) from a single image source. (via TPMfI)13 © 2012 IBM Corporation
    14. 14. IBM SmartCloud Entry solution architecture IBM SmartCloud Entry management stack Self-service UI REST API Customer • Approval policy, integration project management, Cloud administration users and roles and management Tivoli • Events and auditing Provisioning • Metering Manager for VMControl API vCenter API • Image library Images 7.1.1 VMControl 2.3.1 VMware vCenter IBM Systems Director 6.2 PowerVM IBM Systems ESXi Director 6.2 Power Systems System x Reference Configurations Reference Configurations Common functionality Power Systems only System x only14 © 2012 IBM Corporation
    15. 15. IBM SmartCloud Entry reference configurations Power Systems System xPower 740 Express BladeCenter Foundation for Cloud• Management server • Small and Medium Configurations (4-28 • 16 cores (8 management, 8 compute) blades)• Scale-out servers • BladeCenter H Chassis • 16 cores (compute) • BNT 10Gb Virtual Fabric Switch • Qlogic Virtual Fabric Extension ModulePS703 Blades • HS23 Blades• IBM BladeCenter chassis • (2) Processors: 2.00GHz 8C, 20MB L2 Cache; 128 GB RAM• Management blade • DS3524/EXP3524 Storage • 16 cores (8 management, 8 compute) • x3550 M4 Management Server• Scale-out blades • 16 cores (compute)15 © 2012 IBM Corporation
    16. 16. IBM SmartCloud Entry reference configurations System x Cost-effective rack-based server • High Volume System x 3650 M3 Servers • DS3524 Storage • This new reference configuration was created based on feedback from our Business Partners • Download the solution brief by clicking here or here: http://public.dhe.ibm.com/common/ssi/ecm/en/xss03096usen/XSS03096USEN.PDF16 © 2012 IBM Corporation
    17. 17. IBM Systems Lab Services and Training Our Lab Experts: Collaborating to drive faster technology adoption and bring client staff to the highest levels of technical effectiveness • Preconfigured Services • Expert Skills transfer • Off-the-shelf training • On-line/classroom • Custom Service17 © 2012 IBM Corporation
    18. 18. IBM Cloud Design WorkshopDesign a private cloud with help from IBM Cloud experts Service Overview: • The Cloud Design Workshop will examine the client’s cloud requirements and create a blueprint for implementing the most suitable Power cloud solution Features: • Discuss available cloud solutions • Review current virtualization and provisioning processes • Review current server, storage and network environment • Discuss current software stacks and images • Review possible cloud users, workloads and expectations • Create use cases for cloud implementation • Define hardware and software environment for cloud implementation Service Benefits: • Cloud design based on best practices, and customized to your environment and goals18 © 2012 IBM Corporation
    19. 19. Managed with cloud technologiesHow to manage inflexible, silo’d systems and business processes to improvebusiness agility1 Integrate Build an efficient IT infrastructure 2 Automate Improve speed and dexterity 3 Orchestrate Deliver IT without boundaries Tivoli Automation & Delivery Manager IBM Systems Director IBM SmartCloud VMControl IBM Smart Provisioning Cloud IBM SAN Volume Controller Entry Systems Storage Active Cloud Engine IBM BladeCenter Systems storage Foundation for Cloud System z Solution zEnterprise Starter Edition for Cloud Edition for Cloud Consolidate and virtualize  Deliver self-service provisioning  Deploy IT services more rapidly servers, storage and networking  Automate IT service deployment  Increase agility by managing Reduce operating and capital  Simplify administration multi-tenant environments expenses  Speed innovation through Streamline systems seamless orchestration management 19 © 2012 IBM Corporation
    20. 20. How we’re working with clients and SmartCloud EntryA nationwide retailer using SmartCloud Entry • Retailer has requests come in from their internal clients (i.e. development) • These unplanned requests typically take 3 weeks to address – 1 week for storage team; 1 week for system team; 1 week for network team • It’s an ineffective, untimely approach • Using SmartCloud Entry to create a private cloud • SmartCloud Entry was an attractive entry point to cloud because it allowed the retailer to manage unplanned requests faster with provisioning in minutes or hours vs weeks • The IT department is more responsive to the needs of the business without utilizing additional resources20 © 2012 IBM Corporation
    21. 21. How we’re working with clients and SmartCloud EntryHosting business is becoming a Cloud Service Provider • This business wants to expand their business model • Wants a simple, self-service portal for administrators to be able to build systems for their clients • Wants an automated way to deploy AIX, IBM, i and Linux • They have 90% of the underlying software infrastructure to deploy SmartCloud Entry – so it’s an efficient, cost-effective way to deploy a cloud21 © 2012 IBM Corporation
    22. 22. IBM SmartCloud Entry: Value proposition Convert hardware to ‘Cloudware’ with a quick and easy private cloud solutionKey Features Customer Benefits Improve performance andEasy to deploy and use private • IBM SmartCloud Entry transforms virtualized systems increase utilization ofcloud ‘stack’ delivers improved into a ready-made, highly-scalable cloudservice levels and fastest time to infrastructure that empowers end users with new infrastructure using IBM HWvalue services on demand.Intuitive end-user Web portal for • IBM SmartCloud Entry provides a Web-based Improve end-user andrapid self-service workload interface that makes selecting and provisioning new operations productivity andprovisioning workloads as simple as browsing the Internet. accelerate time to marketBuilt-in workload metering • IBM SmartCloud Entry provides comprehensivedelivers foundation for pay-per- metering of virtualized workload activity to aid with Provide more granularuse model usage tracking and budgeting. financial managementManage automated approvals, • IBM SmartCloud Entry empowers infrastructuremetering, billing, users and teams with a rich set of administrative capabilitiesprojects through a single pane of allowing easy delegation of provisioning to Simplify Cloudglass authorized users while maintaining full oversight to ensure safe operation administrationCreate gold master VMs • IBM SmartCloud Entry allows easier customization of(images), convert images from images, reducing errors and labor costs Standardizephysical systems or betweenhypervisors and conserve image virtual machinesstorage** to reduce cost ** Image management capabilities delivered by VMControl for Power Systems and TPM for Images for System x 22 © 2012 IBM Corporation
    23. 23. IBM SmartCloud Entry: Key capabilities Create Images Deploy VMs Operate Your Cloud Easily create new golden  Deployment of application images  Delegate provisioning to authorized master images and software across compute and storage resources ‘users’ to improve productivity “appliances” using corporate  End user self-service for improved  Maintain full oversight to ensure an standard OS responsiveness optimally running and safe Cloud Convert images from physical  Ensure security through resource and through automated approval / systems or between various x86 VM isolation, project-level user access rejection hypervisors to use cheaper controls  Standardize deployment and tooling configuration to improve compliance  Easy to use - no need to know Reliably track images to ensure all the details of the infrastructure and reduce errors by setting policies, compliance and minimize defaults and templates security risks  Protect your investment through full support of your current virtualization  Simplify administration with an Conserve resources, reducing environment intuitive interface for managing both the number of images and projects, users, workloads, resources, the storage required for them  Optimize performance on IBM systems budgeting, approvals & metering with dynamic scaling, expansive capacity and continuous operation Simplify storage of 35:1 Slash time to market for Cut costs with thousands of images new apps from four months efficient operation to just two or three days23 © 2012 IBM Corporation
    24. 24. IBM SmartCloud Entry allows clients to rethink IT and reinvent theway they do business Reinvent Business • Faster time to market for new services • Reengineering business process • Supporting new levels of collaboration • Unleashing the end user productivity Transformation IT-focused Rethink IT • Changing the economics of IT Business- • Automating service delivery focused • IT governance and policies • Radically exploiting standardization • Rapidly deploying new capabilities Economics of Computing are Changing24 © 2012 IBM Corporation
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