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Web Analytics 102

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Web Analytics 102 + Google Analytics Tips & Tricks was given at the Charlotte User Experience meetup (@cltux) by Bermon Painter (@bermonpainter) on Sept 13th, …

Web Analytics 102 + Google Analytics Tips & Tricks was given at the Charlotte User Experience meetup (@cltux) by Bermon Painter (@bermonpainter) on Sept 13th, 2010.

http://www.charlotteux.org/calendar/14208929/

Published in: Technology

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  • 1. Web Analytics 102 + Tips & Tricks with Google Analytics Bermon Painter - @bermonpainter - bermonpainter.com
  • 2. The Paradox of Data Lots of data, little insights
  • 3. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  • 4. Clickstream What Multiple Outcomes Analysis How Much Experimentation and Testing Why Voice of Customer Why Competitive Intelligence What Else Insights Insights!
  • 5. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  • 6. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  • 7. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  • 8. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  • 9. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  • 10. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  • 11. Small Business 1. Clickstream 2. Outcomes 3. Voice of Customer
  • 12. Medium Business 1. Outcomes 2. Clickstream 3. Voice of Customer 4. Testing
  • 13. Large Business 1. Voice of Customer 2. Outcomes 3. Clickstream 4. Testing 5. Competitive Intelligence
  • 14. Reporting vs. Analysis
  • 15. 1. Decentralized Decision Making
  • 16. 2. History
  • 17. 3. Risk Taking
  • 18. 4. Distribution of Knowledge
  • 19. 5. Availability of Raw Analytical Brainpower
  • 20. More on Clickstream
  • 21. 1. Visits
  • 22. 2. Unique Visits
  • 23. 3. Time on Page / Time on Site
  • 24. 4. Bounce Rate
  • 25. 5. Exit Rate
  • 26. 6. Conversion Rate
  • 27. Google Analytics Tips & Tricks