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Web Analytics 102
 

Web Analytics 102

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Web Analytics 102 + Google Analytics Tips & Tricks was given at the Charlotte User Experience meetup (@cltux) by Bermon Painter (@bermonpainter) on Sept 13th, 2010. ...

Web Analytics 102 + Google Analytics Tips & Tricks was given at the Charlotte User Experience meetup (@cltux) by Bermon Painter (@bermonpainter) on Sept 13th, 2010.

http://www.charlotteux.org/calendar/14208929/

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    Web Analytics 102 Web Analytics 102 Presentation Transcript

    • Web Analytics 102 + Tips & Tricks with Google Analytics Bermon Painter - @bermonpainter - bermonpainter.com
    • The Paradox of Data Lots of data, little insights
    • Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
    • Clickstream What Multiple Outcomes Analysis How Much Experimentation and Testing Why Voice of Customer Why Competitive Intelligence What Else Insights Insights!
    • Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
    • Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
    • Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
    • Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
    • Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
    • Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
    • Small Business 1. Clickstream 2. Outcomes 3. Voice of Customer
    • Medium Business 1. Outcomes 2. Clickstream 3. Voice of Customer 4. Testing
    • Large Business 1. Voice of Customer 2. Outcomes 3. Clickstream 4. Testing 5. Competitive Intelligence
    • Reporting vs. Analysis
    • 1. Decentralized Decision Making
    • 2. History
    • 3. Risk Taking
    • 4. Distribution of Knowledge
    • 5. Availability of Raw Analytical Brainpower
    • More on Clickstream
    • 1. Visits
    • 2. Unique Visits
    • 3. Time on Page / Time on Site
    • 4. Bounce Rate
    • 5. Exit Rate
    • 6. Conversion Rate
    • Google Analytics Tips & Tricks