Puro Nutrition Presentation

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Puro Nutrition Presentation

  1. 1. - ro pu Nature. Innovated. ConfidentialFriday, April 23, 2010
  2. 2. ConfidentialFriday, April 23, 2010
  3. 3. twater The New Benchmark in Fitness Hydration ® ConfidentialFriday, April 23, 2010
  4. 4. Rx health A Scientific Breakthrough in Cellular Hydration ® ConfidentialFriday, April 23, 2010
  5. 5. What Makes Pūro Different? ConfidentialFriday, April 23, 2010
  6. 6. What Makes Pūro Different? ConfidentialFriday, April 23, 2010
  7. 7. What Makes Pūro Different? 6x Minimum Daily Requirement ConfidentialFriday, April 23, 2010
  8. 8. What Makes Pūro Different? ConfidentialFriday, April 23, 2010
  9. 9. Niche Market Objectives ConfidentialFriday, April 23, 2010
  10. 10. Niche Market Objectives Functional Beverage Market ConfidentialFriday, April 23, 2010
  11. 11. Marketing Strategy ConfidentialFriday, April 23, 2010
  12. 12. Marketing Strategy Visually captivate ConfidentialFriday, April 23, 2010
  13. 13. Marketing Strategy Unique Proposition ConfidentialFriday, April 23, 2010
  14. 14. Marketing Strategy Unique Proposition ConfidentialFriday, April 23, 2010
  15. 15. Marketing Strategy Unique Proposition ConfidentialFriday, April 23, 2010
  16. 16. Marketing Strategy Current Endorsements ConfidentialFriday, April 23, 2010
  17. 17. Marketing Strategy Current Endorsements Alpine Ascents has been named The Best Mountain Guide Service -National Geographic Adventure Magazine. 2009- ConfidentialFriday, April 23, 2010
  18. 18. Marketing Strategy Current Endorsements ConfidentialFriday, April 23, 2010
  19. 19. Marketing Strategy Buzz marketing ConfidentialFriday, April 23, 2010
  20. 20. Marketing Strategy Buzz marketing ConfidentialFriday, April 23, 2010
  21. 21. ConfidentialFriday, April 23, 2010
  22. 22. Distribution Strategy • Small niche retailers ConfidentialFriday, April 23, 2010
  23. 23. Distribution Strategy • Small niche retailers • Target national “chains” ConfidentialFriday, April 23, 2010
  24. 24. Sales Leads ConfidentialFriday, April 23, 2010
  25. 25. Sales Leads ConfidentialFriday, April 23, 2010
  26. 26. Deals On Deck ConfidentialFriday, April 23, 2010
  27. 27. Deals On Deck ConfidentialFriday, April 23, 2010
  28. 28. Business Feedback “This company is poised for explosive growth.  Feels very familiar, I like it.  Let me know how I can be involved.” - Pierre Haren (Strategic Founder / Advisor) “Love the new water concept.  When can I get some?” (“do you have it for pets?”) - Bruce Sharp (General Manager C-A-L Ranch) “The unique function of this product alone is enough to capture market share. The exceptional branding is just an added bonus.” - M. Rasmussen (CEO, Thrive L.I.) ConfidentialFriday, April 23, 2010
  29. 29. Current Objectives • Finalize product development (design, manufacturing, Etagz) ConfidentialFriday, April 23, 2010
  30. 30. Current Objectives • Finalize product development (design, manufacturing, Etagz) • Fulfill initial product orders to “deals on deck” retailers ConfidentialFriday, April 23, 2010
  31. 31. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) ConfidentialFriday, April 23, 2010
  32. 32. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) • Advertising and PR through major outlets (Multimedia) ConfidentialFriday, April 23, 2010
  33. 33. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) • Advertising and PR through major outlets (Multimedia) • Additional strategic partner signed (Nike, Golds Gym, Pepsi Co.) ConfidentialFriday, April 23, 2010
  34. 34. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) • Advertising and PR through major outlets (Multimedia) • Additional strategic partner signed (Nike, Golds Gym, Pepsi Co.) • 1 high profile endorsement signed (Celebrity / Athlete) ConfidentialFriday, April 23, 2010
  35. 35. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) • Advertising and PR through major outlets (Multimedia) • Additional strategic partner signed (Nike, Golds Gym, Pepsi Co.) • 1 high profile endorsement signed (Celebrity / Athlete) • Expand to different markets (Pet, Food Storage, Equestrian) ConfidentialFriday, April 23, 2010
  36. 36. 12 - Month Objectives ConfidentialFriday, April 23, 2010
  37. 37. 12 - Month Objectives • 12 Major retail outlets signed and producing revenue (CVS, 24hr Fitness, Sinclair) ConfidentialFriday, April 23, 2010
  38. 38. 12 - Month Objectives • 12 Major retail outlets signed and producing revenue (CVS, 24hr Fitness, Sinclair) • 1 Major distribution partner signed (Pepsi Co., Associated Foods) ConfidentialFriday, April 23, 2010
  39. 39. 12 - Month Objectives • 12 Major retail outlets signed and producing revenue (CVS, 24hr Fitness, Sinclair) • 1 Major distribution partner signed (Pepsi Co., Associated Foods) • Acquisition due diligence underway ConfidentialFriday, April 23, 2010
  40. 40. - thank you ConfidentialFriday, April 23, 2010
  41. 41. - ro pu Nature. Innovated. ConfidentialFriday, April 23, 2010

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