Social media for B2B marketing

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Social media for B2B marketing

  1. 1. Social media for B2B marketing Sandra Wendland
  2. 2. Social media sites for B2B  Why social media for B2B?  Social media is important for SEO. It’s a way to create backlinks  Facebook and Twitter have changed the way people read news and surf the web.  New media allows direct communication and dialog with prospects, clients, potential employees, freelancers, etc . No gatekeepers. 2
  3. 3. % of B2B Marketers on Social Media Source 3
  4. 4. Number of followers matter for SEO  SEO and social media http://moz.com/blog/your-guide-to-social-signals-forseo 5
  5. 5. Social Media sites  Facebook https://www.facebook.com/clscommunication  Facebook is a good place to build an online community  Linkedin http://www.linkedin.com/company/cls-communication  The place for business contacts, recruiting employees and freelancers  Twitter https://twitter.com/CLSnews  News channel  Google+ https://plus.google.com/107852070949590603474  SEO benefits  Xing https://www.xing.com/companies/clscommunication 6
  6. 6. More social media sites  Slideshare http://www.slideshare.net/clsnews  An easy way to distribute Powerpoint presentations on specialized topics 7
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  8. 8. Facebook is mainstream now  Mainstream = very useful for B2B  Top source of web traffic besides Google  "B2B search marketers need to consider leveraging Facebook for early-stage awareness" http://buff.ly/IjEIrX 9
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  14. 14. CLS offers writing services  http://www.cls-writing.com/services/digital-online  http://www.cls-communication.com/en/services/writing-services 16

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