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Digital
Participation
Chris Yiu, SCVO
11 June 2014
Ofcom Advisory Committee for Scotland
St Vincent Place, Glasgow
Digital Scotland
Connectivity
Digital
participation
Digital
economy
Digital public
services
Scottish Government
Programme objectives
Help more people
in Scotland to gain
basic online skills
1
Send and receive email
Communicate
Find things
Search and browse the web
Share information
Complete an online form (applic...
30%Lack basic online skills
UK = 21%
BBC Media Literacy, Ipsos
1.3 million
People to reach
BBC Media Literacy, Ipsos, Tinder Foundation, SCVO analysis
£100 million
Resources required?*
...
Help more charities and
voluntary organisations
in Scotland to get online
Programme objectives
2
Use email, social media and CRM
Communicate
Find thingsSearch the web
Provide informationBuild and maintain an accessible,...
1 in 5Accept online donations
75%Not investing in digital skills
UK / Go ON UK
What
works
SkillsMotivationAccess
• Accessible
• Affordable
• Mobile
• User needs
• Personalised
• Digital as an
enabler
•...
This is for everyone
Scotland’s
Digital Participation Charter
Invest in staff and volunteers1
Empower staff and volunteers to help others
Contr...
@clry2
scvo.org.uk/digital
Digital Participation in Scotland
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Digital Participation in Scotland

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An overview of digital participation in Scotland, the SCVO digital participation programme and Scotland's digital participation charter. Presented at the Ofcom Advisory Committee for Scotland, June 2014.

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Transcript of "Digital Participation in Scotland"

  1. 1. Digital Participation Chris Yiu, SCVO 11 June 2014 Ofcom Advisory Committee for Scotland St Vincent Place, Glasgow
  2. 2. Digital Scotland Connectivity Digital participation Digital economy Digital public services Scottish Government
  3. 3. Programme objectives Help more people in Scotland to gain basic online skills 1
  4. 4. Send and receive email Communicate Find things Search and browse the web Share information Complete an online form (application form, shopping, etc.) Basic online skills for people
  5. 5. 30%Lack basic online skills UK = 21% BBC Media Literacy, Ipsos
  6. 6. 1.3 million People to reach BBC Media Literacy, Ipsos, Tinder Foundation, SCVO analysis £100 million Resources required?* *Excluding broadband and devices
  7. 7. Help more charities and voluntary organisations in Scotland to get online Programme objectives 2
  8. 8. Use email, social media and CRM Communicate Find thingsSearch the web Provide informationBuild and maintain an accessible, responsive website TransactMake and receive payments online Basic online skills for charities
  9. 9. 1 in 5Accept online donations 75%Not investing in digital skills UK / Go ON UK
  10. 10. What works SkillsMotivationAccess • Accessible • Affordable • Mobile • User needs • Personalised • Digital as an enabler • Basic online skills • Digital, not IT What we’re doing • Let’s Get On directory • Digital participation charter • Let’s Get On outreach • Community challenge fund • Big Lottery Fund programme (TBC) • Learn My Way Scotland (TBC) • Digital interns programme (TBC) Rigorous, consistent data collection and evaluation Programme outline
  11. 11. This is for everyone
  12. 12. Scotland’s Digital Participation Charter Invest in staff and volunteers1 Empower staff and volunteers to help others Contribute practical support for projects Work together and coordinate our efforts Adopt common language 2 3 4 5 Find out more and pledge your support at digitalscotland.org
  13. 13. @clry2 scvo.org.uk/digital

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