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Lessons from a Year in Silicon Valley:
Toward a More Innovative Curriculum
Cindy Royal, Ph.D
Associate Professor
Texas Sta...
Why learn to code?
Tweak code in a Content Management System
Why learn to code?
Scrape data from a website
Why learn to code?
Work with an Application Programming Interface (API)
Why learn to code?
Work with an Application Programming Interface (API)
Why learn to code?
Create an interactive chart
Why learn to code?
Work on a collaborative team
on an interactive project
Why learn to code?
Work on a collaborative team
on an interactive project
Why learn to code?
Work on a collaborative team
on an interactive project
• HTML/CSS
• JavaScript
• Charting Exercise
• Charting Tools
• Chart.js
• HighCharts
• D3
• Spreadsheets
• Web Scraping
• ...
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
How should curriculum change?
Technology is Communication and
Communication is Technology
• All media now digital media
• Social and mobile
• This is wh...
It’s All About the Platform
Data, Data, Data
• Storytelling, data visualization
• Location-based features and services
• Web scraping and APIs
• Analy...
Innovation
• Digital changes scale, scope, economics,
participation
• Introduces new competition
• Interactive presentatio...
Innovation
• Wearables
• Virtual reality
• Drones/sensors
• Second-screen engagement
• Pay attention, encourage
colleagues...
21st
Century Careers
• Advanced technology/social/community roles in
media companies
• Media roles in technology companies...
Elements of a new curriculum
• Consider core/required courses
• New course formats
• Collaborations or partnerships
• Crea...
Re-imagine the role of professor
• Research in the area of media pedagogy
• Commitment to continuous learning
• Experience...
• Research in the area of media pedagogy
• Commitment to continuous learning
• Experience learning
• The next Nate Silvers...
• Research in the area of media pedagogy
• Commitment to continuous learning
• Experience learning
• The next Nate Silvers...
• Research in the area of media pedagogy
• Commitment to continuous learning
• Experience learning
• The next Nate Silvers...
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Toward a More Innovative Curriculum

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Toward a More Innovative Curriculum

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  • Teach Web design and online journalism
    Dramatic, unpredictable changes over the past decade
    Blogs, podcasts, social media
    Online audio, video, slideshows, animated graphics
    Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
  • Platform to teach journalists how to code
    Time spent on content
    Will move to platform development
    Took CS courses as well as visited with professors, organizations in area
  • Zach Seward, Quartz SXSW
    We get news through platforms now.
    Google Now, Yahoo News Digest, Facebook Paper
  • …if your ideas aren’t immediately embraced.
    Persistence;don’t get discouraged
    Data within article structure – longitudinal analysis
    Don’t just use the same old methods and theories to study blogs and Twitter
  • …if your ideas aren’t immediately embraced.
    Persistence;don’t get discouraged
    Data within article structure – longitudinal analysis
    Don’t just use the same old methods and theories to study blogs and Twitter
    Nieman, MediaShift, make it more readable for public, more usable for industry
    Traditional journalis slow to accept new ideas, but don’t get discouraged.
    This is not easy, but we have to generate new ideas for the future of communication research.
  • …if your ideas aren’t immediately embraced.
    Persistence;don’t get discouraged
    Data within article structure – longitudinal analysis
    Don’t just use the same old methods and theories to study blogs and Twitter
    Nieman, MediaShift, make it more readable for public, more usable for industry
    Traditional journalis slow to accept new ideas, but don’t get discouraged.
    This is not easy, but we have to generate new ideas for the future of communication research.
  • …if your ideas aren’t immediately embraced.
    Persistence;don’t get discouraged
    Data within article structure – longitudinal analysis
    Don’t just use the same old methods and theories to study blogs and Twitter
    Nieman, MediaShift, make it more readable for public, more usable for industry
    Traditional journalis slow to accept new ideas, but don’t get discouraged.
    This is not easy, but we have to generate new ideas for the future of communication research.
  • We need to embrace the changing role of media educator as mentor, coach and co-learner.
  • We need to embrace the changing role of media educator as mentor, coach and co-learner.
  • We need to embrace the changing role of media educator as mentor, coach and co-learner.
  • We need to embrace the changing role of media educator as mentor, coach and co-learner.
  • Transcript of "Toward a More Innovative Curriculum"

    1. 1. Lessons from a Year in Silicon Valley: Toward a More Innovative Curriculum Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal
    2. 2. Why learn to code? Tweak code in a Content Management System
    3. 3. Why learn to code? Scrape data from a website
    4. 4. Why learn to code? Work with an Application Programming Interface (API)
    5. 5. Why learn to code? Work with an Application Programming Interface (API)
    6. 6. Why learn to code? Create an interactive chart
    7. 7. Why learn to code? Work on a collaborative team on an interactive project
    8. 8. Why learn to code? Work on a collaborative team on an interactive project
    9. 9. Why learn to code? Work on a collaborative team on an interactive project
    10. 10. • HTML/CSS • JavaScript • Charting Exercise • Charting Tools • Chart.js • HighCharts • D3 • Spreadsheets • Web Scraping • PHP/MySQL • News Apps with Web Frameworks • Website, tutorials, video, code repository
    11. 11. Our concept of a journalist is changing
    12. 12. Our concept of a journalist is changing
    13. 13. Our concept of a journalist is changing
    14. 14. Our concept of a journalist is changing
    15. 15. How should curriculum change?
    16. 16. Technology is Communication and Communication is Technology • All media now digital media • Social and mobile • This is what we do as communication educators and scholars
    17. 17. It’s All About the Platform
    18. 18. Data, Data, Data • Storytelling, data visualization • Location-based features and services • Web scraping and APIs • Analytics
    19. 19. Innovation • Digital changes scale, scope, economics, participation • Introduces new competition • Interactive presentation of data as a story • Seek inspiration outside immediate purview • Collaborate and share • Apply Design Thinking/Make Things
    20. 20. Innovation • Wearables • Virtual reality • Drones/sensors • Second-screen engagement • Pay attention, encourage colleagues to as well • Sharing economy • Focus on the future
    21. 21. 21st Century Careers • Advanced technology/social/community roles in media companies • Media roles in technology companies like Twitter, Facebook or Google, but also local tech-focused companies • Start-ups
    22. 22. Elements of a new curriculum • Consider core/required courses • New course formats • Collaborations or partnerships • Create new courses • data and programming • mobile • social media/analytics • entrepreneurship • Experience learning • Digital concentration to augment existing majors • New major with flipped curriculum; focus on digital with ability to concentrate in journalism, advertising or public relations
    23. 23. Re-imagine the role of professor • Research in the area of media pedagogy • Commitment to continuous learning • Experience learning • The next Nate Silvers and Ezra Kleins are in our classes, but also the next Zuckerberg, Mayer, Karp… • Give them the skills and perspectives they need to lead, innovate and disrupt, not just work.
    24. 24. • Research in the area of media pedagogy • Commitment to continuous learning • Experience learning • The next Nate Silvers and Ezra Kleins are in our classes, but also the next Zuckerberg, Mayer, Karp… • Give them the skills and perspectives they need to lead, innovate and disrupt, not just work. Re-imagine the role of professor
    25. 25. • Research in the area of media pedagogy • Commitment to continuous learning • Experience learning • The next Nate Silvers and Ezra Kleins are in our classes, but also the next Zuckerberg, Mayer, Karp… • Give them the skills and perspectives they need to lead, innovate and disrupt, not just work. Re-imagine the role of professor
    26. 26. • Research in the area of media pedagogy • Commitment to continuous learning • Experience learning • The next Nate Silvers and Ezra Kleins are in our classes, but also the next Zuckerberg, Mayer, Karp… • Give them the skills and perspectives they need to lead, innovate and disrupt, not just work. Re-imagine the role of professor
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