Social Media Techniques

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Social Media Techniques You Can Begin Using Today

Social Media Techniques You Can Begin Using Today

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  • 1. Social Media Techniques You Can Begin Using Today Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com cindytech.wordpress.com twitter.com/cindyroyal facebook.com/cindyroyal
  • 2. Have Passion
    • Care about something
    • Be sincere; authentic
    • Have a point of view
    • You can't fake true passion
    • Once you find your true passion, use social media to express yourself; develop personal brand
  • 3. Start a Blog
    • Blogging allows you to explore your passion, improve writing skills, communicate with others who share your interest
    • Explore the topic and become current, eventually an authority
    • Blogger is simple; Wordpress allows you to add pages that make it more like a Website
    • Free; but pay for a custom domain
    • Allows you to have a Web site without knowing how to make one
    • Can customize via templates or CSS if you know it
    • You can add photos, video, links, other social features
    • Tag posts with appropriate key terms to help others find your content
    • Include a page with your resume
  • 4. LinkedIn
    • LinkedIn is the professional social network
    • Your LinkedIn profile can connect you to thousands of professionals
    • Search for connections at companies of interest
    • Create a LinkedIn profile that reflects your interests and background much like a resume
    • Include your Website on your LinkedIn profile
  • 5. Facebook
    • Facebook is a fun place to share with friends
    • But remember, any friend can be a potential career contact
    • Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully.
    • Get a custom url for your Facebook profile - facebook.com/username
    • Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest.
    • A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile, ability to email
    • A Facebook Page allows users to become Fans. People will want to associate their interests with you
    • Any time you have new content for your blog, post to Facebook
  • 6. Twitter
    • Start a Twitter account; free & simple
    • Follow interesting people. Some suggestions at the end of the presentation
    • Don't worry about “What are you doing?”
    • It's not as much about who follows you as who you follow
    • Sometimes, it's not about the tweet, it's about the link
    • Use RSS feeds and widgets to repurpose Twitter to your Web site or blog. New content all the time.
    • Respond to questions
    • Retweet interesting items
  • 7. Twitter
    • Use a hashtag for conferences or conversations (#)‏
    • Use a url shortener (bit.ly, tinyurl.com) for links
    • Any time you have new content for your blog, Tweet it
    • Realtime search – ability to see what people are saying about any topic right now
    • Trending – ability to see the most popular things people are talking about right now.
    • Gary Vaynerchuk - “Twitter is perhaps the most powerful brand-building tool in your toolbox”
    • Use Twitter clients like TweetDeck, HootSuite, Seesmic or Tweetie to help organize tweets on your desktop
  • 8. Photos
    • Join a photo sharing site like Flickr or Picasa
    • Learn how to upload photos and create a slideshow
    • Use the embed code from the slideshow or follow your blogs rules to embed it on your blog. Use HTML tab in blog form.
    • Learn how to optimize photos for the Web via Photoshop or via a Web-based solution like webresizer.com
    • Provide interesting captions to your photos that tell the story
  • 9. YouTube
    • Get an inexpensive camcorder or camera with video capabilities
    • Learn to use simple editing software like iMovie or Windows MovieMaker
    • Interview people, have a talk show, do a video blog with commentary, make short films, be creative
    • Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube
    • Your username becomes a channel
    • Tag videos with appropriate key terms to help others find your content
    • Other sites, like Vimeo, Viddler
  • 10. UStream.tv
    • Push the envelope with live streaming video
    • With a laptop and a Web cam (or camcorder connected to laptop), you can easily broadcast live from an event
    • Easy to embed in your blog
    • Show pages allow for audience to chat and comment on an episode
  • 11. Go Mobile
    • Get a smart phone and find apps that will allow you to expand your social media activities
    • News apps help you stay in touch
    • Twitter apps – Tweetie, Twitterific, Twitterfon, UberTwitter, TwitterBerry – allows you to Tweet when you are on the go.
    • Qik.com – live stream video from phone
    • Make your own iPhone app. Companies like iLike provide formats for musicians. Other options
  • 12. The rest
    • Analytics – use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.
    • Delicious – social bookmarks. Tag interesting articles, put in categories, share with others
    • FriendFeed – recently purchased by Facebook. Stay tuned as to how they integrate that in their offering
    • Slideshare.net – use to upload presentations and pdf's that you can embed on your site
    • Use Google Sites to create own Web site; get some html skills and you can host your site anywhere, much more flexible
    • Ning or KickApps – start your own social network
  • 13. Building your community
    • Comment on others blogs, tweets. Become part of the conversation. Others will respond.
    • Be positive. A super positive version of yourself. People respond to enthusiasm and will gravitate toward you more readily if you are positive, honest, transparent.
    • Focus on building community. Later you may be able to generate revenue from your blog but your focus should be the online presence at this point.
    • Include all your social media activities on your business card – domain, Twitter, LinkedIn, Facebook custom url
    • Later – advertising, speaking engagements, sell things, write articles, consulting, paying jobs...
  • 14. Passion
    • None of these strategies will work if you don't have passion, a sincere interest in what you are doing.
    • You can't just sign up for one of these accounts and sit back and wait. You must put in time and effort.
    • Follow trends in your interest area as well as social and online media. Be aware of changes, new technologies.
    • Be open-minded. Be creative.
    • Become an active member of the community.
    • Help others with their social presence.
    • Have fun!
  • 15. Some Twitter follow recommendations TX State faculty twitter.com/cindyroyal twitter.com/dquack twitter.com/jonzmikly twitter.com/mairalg twitter.com/txst - that's the official txstate twitter Professional Media twitter.com/nytimes twitter.com/wired twitter.com/smashingmag twitter.com/techcrunch twitter.com/statesman twitter.com/universitystar Other people/organizations twitter.com/jeffjarvis twitter.com/jayrosen_nyu twitter.com/aejmc twitter.com/ojr twitter.com/sxswi twitter.com/scobleizer twitter.com/thepeoplesmedia
  • 16. Resources
      • SXSW Interactive - www.sxsw.com/interactive
      • Wired Magazine - www.wired.com
      • Cyberjournalist.net - Great Work Gallery - www.cyberjournalist.net/category/great-work-gallery
      • Online Journalism Awards - http://www.journalists.org/
      • Knight Digital Media Center - www.knightdigitalmediacenter.org
      • Online Journalism Review Archives - ojr.org
      • Interactive Narratives - interactivenarratives.org/
      • We The Media by Dan Gillmor
      • Convergence Culture by Henry Jenkins
      • The Long Tail and Free by Chris Anderson
      • What Would Google Do? by Jeff Jarvis
      • Remix by Lawrence Lessig
      • Editor & Publisher Awards - royal.reliaserve.com/eppy/winners2008.html
      • Journal of Computer-Mediated Communication - jcmc.indiana.edu
  • 17. Key Terms
    • Blog
    • Web 2.0
    • User-generated content
    • Mobile/Moblogging
    • Mashup
    • RSS
    • Tag/ Tag Cloud
    • Podcast/Vcast
    • Wiki
    • Web-first journalism
    • Programmer/Journalist
    • OpenSocial/Facebook Connect
    • Widgets/Apps