Social Media Techniques - 2012Presentation Transcript
Social Media Techniques You Can Begin Using Tonight Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal slideshare.net/clroyal
Your LinkedIn profile can connect you to thousands of professionals
Search for connections at companies of interest
Create a LinkedIn profile that reflects your interests and background much like a resume
Include your Website on your LinkedIn profile
Facebook is a fun place to share with friends
But remember, any friend can be a potential career contact
Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully. As an alternate, subscribe to people, allow them to subscribe to you
Get a custom url for your Facebook profile - facebook.com/username
Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest.
A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile
A Facebook Page allows users to become Fans. People will want to associate their interests with you
Any time you have new content for your blog, post to Facebook
Start a Twitter account; free & simple
Twitter is not reciprocal, it's one-way; you can follow people who don't follow you and vice versa
Follow interesting people. Some suggestions at the end of the presentation
It's not as much about who follows you as who you follow
Sometimes, it's not about the tweet, it's about the link
Use RSS feeds and widgets to repurpose Twitter to your Web site or blog. New content all the time.
Respond to questions
Retweet interesting items
Use a hashtag for conferences or conversations (#)
Use a url shortener (bit.ly, tinyurl.com) for links, although most Twitter platforms now do this for you.
Any time you have new content for your blog, Tweet it
Find desktop and mobile applications to help you manage your Twitter account – TweetDeck, etc.
Join a photo sharing site like Flickr or Picasa
Learn how to upload photos and create a slideshow
Use the embed code from the slideshow or follow your blogs rules to embed it on your blog. Use HTML tab in blog form.
Learn how to optimize photos for the Web via Photoshop or via a Web-based solution like webresizer.com
Provide interesting captions to your photos that tell the story
Get an inexpensive camcorder or camera with video capabilities; most phones shoot video now
Learn to use simple editing software like iMovie or Windows MovieMaker
Interview people, have a talk show, do a video blog with commentary, make short films, be creative
Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube
Your username becomes a channel
Tag videos with appropriate key terms to help others find your content
Other sites, like Vimeo, Viddler
Push the envelope with live streaming video
With a laptop and a Web cam (or camcorder connected to laptop), you can easily broadcast live from an event
Easy to embed in your blog
Show pages allow for audience to chat and comment on an episode
Get a smart phone and find apps that will allow you to expand your social media activities
News apps help you stay in touch
Twitter apps – allow you to Tweet when you are on the go.
Qik and Ustream – live stream video from phone
Location-based social networks
Foursquare (NYC) and Path (SF)
Austin-based Gowalla, recently acquired by Facebook :-(
Check-in at locations
Share location, photos with friends
Locations can provide incentives to users
Encourage behaviors and reward customers, clients and fans
Integration with Facebook, Twitter, Tumblr, etc.
Set up trips
Lots of potential for platform
Analytics – use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.
Delicious – social bookmarks. Tag interesting articles, put in categories, share with others
Slideshare.net – use to upload presentations and pdf's that you can embed on your site
Google+ - social network from Google; organize friends in Circles, try Hangouts for video conferencing
Pinterest – pin items you find on Web; organized visually
Storify – makes it easy to tell stories with social media
Klout – see how well you are doing on social media; compare to others
Integrate your social media; include links to social sites on blog; make it easy for users to share your content
The biggest mistakes you can make are not trying, not paying attention, not keeping up
Use social media as a platform to practice skills, demonstrate a passion, draw attention to your work
Think about your personal brand; how do you want others to perceive you?
Engage, don't just promote
Regular maintenance and updates
Must try tools on your own to understand how you might use professionally
Pay attention to what others are doing, both personally and professionally
Have fun; be creative
And, of course, clean up your personal spaces. Even if you think something is private, it may not be.
Some Twitter follow recommendations TX State faculty/recent grads twitter.com/cindyroyal twitter.com/dquack twitter.com/jonzmikly twitter.com/mairalg twitter.com/jacieyang twitter.com/txst - that's the official txstate twitter Professional Media twitter.com/nytimes twitter.com/mashable twitter.com/smashingmag twitter.com/techcrunch twitter.com/statesman twitter.com/universitystar Other people/organizations twitter.com/jeffjarvis twitter.com/jayrosen_nyu twitter.com/aejmc twitter.com/ojr twitter.com/sxswi twitter.com/scobleizer
Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words. Tech section of NY Times and FastCompany.com; Wired.
Cyberjournalist.net - Great Work Gallery - www.cyberjournalist.net/category/great-work-gallery