Social Media : Taking It to the Next Level Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal slideshare.net/clroyal
Facebook – most used in higher ed; 98% in 2011 vs. 61% in 2009
Twitter – 84% in 2011; close to 0% in 2009; allows schools to send up-to-date announcements
LinkedIn – 47% in 2011 vs. 0 in 2009; used by Admissions professionals and career services
Close to half of universities continue to maintain a blog and a little more than a third continue to use message boards.
Social media used by professors in classrooms and out, to foster school pride, to connect with potential students, faculty professional development and networking, general outreach to parents and alumni