Mass Comm Week Blog 2008  Google Analytics Cindy Royal, Ph.D Assistant Professor Texas State University School of Journali...
Mass Comm Week Blog <ul><li>Used blogger; purchased txstatemcweek.com domain $10 – all other features were free </li></ul>...
Absolute Unique Visitors <ul><li>Oct. 7 – Nov. 6  9,380 </li></ul><ul><li>Week of Mass Comm Week (Oct. 19-Oct. 25) – 8,273...
Visits (not unique)‏ <ul><li>Oct. 7 – Nov. 6 11,319 </li></ul><ul><li>Week of Mass Comm Week (Oct. 19-Oct. 25) – 9,383 </l...
Pageviews <ul><li>Oct. 7 – Nov. 6  19,831 </li></ul><ul><li>Week of Mass Comm Week (Oct. 19-Oct. 25) – 15,637 </li></ul><u...
Visits from Countries <ul><li>11,319 visits came from 77 Countries </li></ul><ul><li>US – 8,989 </li></ul><ul><li>Canada –...
Visits by State <ul><li>8,989 visits from 52 regions (includes DC and undefined)‏ </li></ul><ul><li>Texas 3,207 </li></ul>...
Texas Cities Visits <ul><li>San Marcos – 1,309 </li></ul><ul><li>Austin – 882 </li></ul><ul><li>San Antonio – 174 </li></u...
Frequency of Visits <ul><li>Most only visited the site one time </li></ul><ul><li>1 time - 9,344 </li></ul><ul><li>2 times...
Traffic Sources - visits <ul><li>Rooster Teeth site referrals – 8,073 </li></ul><ul><li>Direct to site – 1,349 </li></ul><...
Content Pageviews <ul><li>The home page drew the most Pageviews, 12,782 – drove most content to the site through there. </...
Ustream video pages <ul><li>Burnie Burns – 181 watched live; 3,042 have watched recorded. </li></ul><ul><li>Scott McClella...
More detailed analysis since MC Week ended <ul><li>Oct. 24- Nov. 6 </li></ul><ul><li>1,939 Visits  </li></ul><ul><li>1,516...
Conclusions <ul><li>The Mass Comm Week Blog was a huge success based on number of visitors it generated; continues to gene...
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Mass Comm Week Stats

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Google Analytics presentation from TX State Mass Comm Week blog.

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Mass Comm Week Stats

  1. 1. Mass Comm Week Blog 2008 Google Analytics Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com cindytech.wordpress.com
  2. 2. Mass Comm Week Blog <ul><li>Used blogger; purchased txstatemcweek.com domain $10 – all other features were free </li></ul><ul><li>Customize blog design; included graphics from print campaign </li></ul><ul><li>Side bar included Overview/Description, link to full schedule, live video info, Picasa photo slideshow, Twitter feed, related links, blog archive </li></ul><ul><li>Students posted previews and articles, took pictures, a few shot video, made photo slideshows </li></ul><ul><li>Live video of three sessions via Ustream.tv; recorded archive </li></ul>
  3. 3. Absolute Unique Visitors <ul><li>Oct. 7 – Nov. 6 9,380 </li></ul><ul><li>Week of Mass Comm Week (Oct. 19-Oct. 25) – 8,273 </li></ul><ul><li>Before MC Week - 453 </li></ul><ul><li>Since MC Week (until Nov. 6) – 953 </li></ul>
  4. 4. Visits (not unique)‏ <ul><li>Oct. 7 – Nov. 6 11,319 </li></ul><ul><li>Week of Mass Comm Week (Oct. 19-Oct. 25) – 9,383 </li></ul><ul><li>Before MC Week - 700 </li></ul><ul><li>Since MC Week (until Nov. 6) – 1,236 </li></ul>
  5. 5. Pageviews <ul><li>Oct. 7 – Nov. 6 19,831 </li></ul><ul><li>Week of Mass Comm Week (Oct. 19-Oct. 25) – 15,637 </li></ul><ul><li>Before MC Week – 1,412 </li></ul><ul><li>Since MC Week (until Nov. 6) – 2,782 </li></ul>
  6. 6. Visits from Countries <ul><li>11,319 visits came from 77 Countries </li></ul><ul><li>US – 8,989 </li></ul><ul><li>Canada – 808 </li></ul><ul><li>UK – 668 (179 came from London)‏ </li></ul><ul><li>Australia – 267 </li></ul><ul><li>Ireland – 58 </li></ul><ul><li>New Zealand – 46 </li></ul><ul><li>Netherlands – 44 </li></ul><ul><li>Sweden – 42 </li></ul><ul><li>Germany – 39 </li></ul><ul><li>Other - 358 </li></ul>
  7. 7. Visits by State <ul><li>8,989 visits from 52 regions (includes DC and undefined)‏ </li></ul><ul><li>Texas 3,207 </li></ul><ul><li>CA – 899 </li></ul><ul><li>NY – 360 </li></ul><ul><li>IL – 267 </li></ul><ul><li>FL – 265 </li></ul><ul><li>PA – 247 </li></ul><ul><li>OH – 220 </li></ul><ul><li>WA – 217 </li></ul><ul><li>MI – 186 </li></ul><ul><li>NJ – 179 </li></ul>
  8. 8. Texas Cities Visits <ul><li>San Marcos – 1,309 </li></ul><ul><li>Austin – 882 </li></ul><ul><li>San Antonio – 174 </li></ul><ul><li>McNeil – 120 </li></ul><ul><li>Houston – 76 </li></ul><ul><li>Kyle – 74 </li></ul>
  9. 9. Frequency of Visits <ul><li>Most only visited the site one time </li></ul><ul><li>1 time - 9,344 </li></ul><ul><li>2 times - 885 </li></ul><ul><li>3 times – 297 </li></ul><ul><li>4 times – 158 </li></ul><ul><li>5 times – 103 </li></ul><ul><li>... </li></ul><ul><li>9-14 times– 149 </li></ul><ul><li>15-25 times– 105 </li></ul><ul><li>26-50 times- 68 </li></ul><ul><li>(these indicate a very interested core group)‏ </li></ul><ul><li>9 of us visited 201+ times (I'm sure that includes me and Dara, accessing from different locations)‏ </li></ul>
  10. 10. Traffic Sources - visits <ul><li>Rooster Teeth site referrals – 8,073 </li></ul><ul><li>Direct to site – 1,349 </li></ul><ul><li>Google – 454 </li></ul><ul><li>Blogger search – 348 </li></ul><ul><li>masscomm.txstate.edu – 306 </li></ul><ul><li>txstate.edu – 245 </li></ul><ul><li>twitter.com – 126 </li></ul><ul><li>inthepinktexas.com – 63 </li></ul><ul><li>facebook.com – 60 </li></ul><ul><li>austinchronicle.com 11 </li></ul><ul><li>star.txstate.edu 11 </li></ul><ul><li>kchaynes.blogspot.com – 10 </li></ul><ul><li>ktsw.txstate.edu - 9 </li></ul><ul><li>What the above shows is that one really connected speaker can drive lots of traffic. It also shows how effective other sites are at generating traffic (dept site, university, twitter, etc.)‏ </li></ul>
  11. 11. Content Pageviews <ul><li>The home page drew the most Pageviews, 12,782 – drove most content to the site through there. </li></ul><ul><li>Live stream page – 1,425 </li></ul><ul><li>Burnie Burns video archive page – 1,220 </li></ul><ul><li>Mass Comm Week Schedule Page – 807 </li></ul><ul><li>Scott McClellan Keynote video archive page – 129 </li></ul>
  12. 12. Ustream video pages <ul><li>Burnie Burns – 181 watched live; 3,042 have watched recorded. </li></ul><ul><li>Scott McClellan – 28 watched live; 93 watched recorded </li></ul><ul><li>Statesman Twitter panel – 24 watched live; 176 watched recorded </li></ul>
  13. 13. More detailed analysis since MC Week ended <ul><li>Oct. 24- Nov. 6 </li></ul><ul><li>1,939 Visits </li></ul><ul><li>1,516 Absolute Unique Visitors </li></ul><ul><li>4,155 Pageviews </li></ul><ul><li>Visits </li></ul><ul><li>US 1620 </li></ul><ul><li>Canada 103 </li></ul><ul><li>UK 81 </li></ul><ul><li>Australia 43 </li></ul><ul><li>Texas 862 </li></ul><ul><li>CA 130 </li></ul><ul><li>NY 51 </li></ul><ul><li>IL 30 </li></ul><ul><li>FL 30 </li></ul><ul><li>San Marcos 397 </li></ul><ul><li>Austin 244 </li></ul><ul><li>San Antonio 49 </li></ul><ul><li>Top Content </li></ul><ul><li>Home page 1856 </li></ul><ul><li>Burnie Burns Video Archive page 508 </li></ul><ul><li>Mass Comm Week Sched 95 </li></ul><ul><li>Scott McClellan video archive page 83 </li></ul><ul><li>PR/AD alumni 78 </li></ul><ul><li>Burnie Burns Preview 55 </li></ul><ul><li>Fashion Show 50 </li></ul><ul><li>Web 2.0 in the Real World 35 </li></ul><ul><li>Traffic </li></ul><ul><li>Rooster Teeth sites 1020 </li></ul><ul><li>Direct 267 </li></ul><ul><li>Google 263 </li></ul><ul><li>masscomm.txstate.edu 143 </li></ul><ul><li>bloger.com 109 </li></ul><ul><li>inthepinktexas.com 25 </li></ul>
  14. 14. Conclusions <ul><li>The Mass Comm Week Blog was a huge success based on number of visitors it generated; continues to generate visits </li></ul><ul><li>Students were generally enthusiastic about the broad range of participation </li></ul><ul><li>Live video streams were also very popular. More video streams could be done in the future with proper equipment and staff </li></ul><ul><li>The blog expanded the reach of Mass Comm Week much further than our region, to the US and globe </li></ul><ul><li>Improvements can be made in participation, promotion of blog, encouragement of comments, other social media tactics </li></ul>
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