Mass Comm Week Blog 2008 Google Analytics Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com cindytech.wordpress.com

Mass Comm Week Blog Used blogger; purchased txstatemcweek.com domain $10 – all other features were free Customize blog design; included graphics from print campaign Side bar included Overview/Description, link to full schedule, live video info, Picasa photo slideshow, Twitter feed, related links, blog archive Students posted previews and articles, took pictures, a few shot video, made photo slideshows Live video of three sessions via Ustream.tv; recorded archive

Used blogger; purchased txstatemcweek.com domain $10 – all other features were free

Customize blog design; included graphics from print campaign

Side bar included Overview/Description, link to full schedule, live video info, Picasa photo slideshow, Twitter feed, related links, blog archive

Students posted previews and articles, took pictures, a few shot video, made photo slideshows

Live video of three sessions via Ustream.tv; recorded archive

Absolute Unique Visitors Oct. 7 – Nov. 6 9,380 Week of Mass Comm Week (Oct. 19-Oct. 25) – 8,273 Before MC Week - 453 Since MC Week (until Nov. 6) – 953

Oct. 7 – Nov. 6 9,380

Week of Mass Comm Week (Oct. 19-Oct. 25) – 8,273

Before MC Week - 453

Since MC Week (until Nov. 6) – 953

Visits (not unique)‏ Oct. 7 – Nov. 6 11,319 Week of Mass Comm Week (Oct. 19-Oct. 25) – 9,383 Before MC Week - 700 Since MC Week (until Nov. 6) – 1,236

Oct. 7 – Nov. 6 11,319

Week of Mass Comm Week (Oct. 19-Oct. 25) – 9,383

Before MC Week - 700

Since MC Week (until Nov. 6) – 1,236

Pageviews Oct. 7 – Nov. 6 19,831 Week of Mass Comm Week (Oct. 19-Oct. 25) – 15,637 Before MC Week – 1,412 Since MC Week (until Nov. 6) – 2,782

Oct. 7 – Nov. 6 19,831

Week of Mass Comm Week (Oct. 19-Oct. 25) – 15,637

Before MC Week – 1,412

Since MC Week (until Nov. 6) – 2,782

Visits from Countries 11,319 visits came from 77 Countries US – 8,989 Canada – 808 UK – 668 (179 came from London)‏ Australia – 267 Ireland – 58 New Zealand – 46 Netherlands – 44 Sweden – 42 Germany – 39 Other - 358

11,319 visits came from 77 Countries

US – 8,989

Canada – 808

UK – 668 (179 came from London)‏

Australia – 267

Ireland – 58

New Zealand – 46

Netherlands – 44

Sweden – 42

Germany – 39

Other - 358

Visits by State 8,989 visits from 52 regions (includes DC and undefined)‏ Texas 3,207 CA – 899 NY – 360 IL – 267 FL – 265 PA – 247 OH – 220 WA – 217 MI – 186 NJ – 179

8,989 visits from 52 regions (includes DC and undefined)‏

Texas 3,207

CA – 899

NY – 360

IL – 267

FL – 265

PA – 247

OH – 220

WA – 217

MI – 186

NJ – 179

Texas Cities Visits San Marcos – 1,309 Austin – 882 San Antonio – 174 McNeil – 120 Houston – 76 Kyle – 74

San Marcos – 1,309

Austin – 882

San Antonio – 174

McNeil – 120

Houston – 76

Kyle – 74

Frequency of Visits Most only visited the site one time 1 time - 9,344 2 times - 885 3 times – 297 4 times – 158 5 times – 103 ... 9-14 times– 149 15-25 times– 105 26-50 times- 68 (these indicate a very interested core group)‏ 9 of us visited 201+ times (I'm sure that includes me and Dara, accessing from different locations)‏

Most only visited the site one time

1 time - 9,344

2 times - 885

3 times – 297

4 times – 158

5 times – 103

...

9-14 times– 149

15-25 times– 105

26-50 times- 68

(these indicate a very interested core group)‏

9 of us visited 201+ times (I'm sure that includes me and Dara, accessing from different locations)‏

Traffic Sources - visits Rooster Teeth site referrals – 8,073 Direct to site – 1,349 Google – 454 Blogger search – 348 masscomm.txstate.edu – 306 txstate.edu – 245 twitter.com – 126 inthepinktexas.com – 63 facebook.com – 60 austinchronicle.com 11 star.txstate.edu 11 kchaynes.blogspot.com – 10 ktsw.txstate.edu - 9 What the above shows is that one really connected speaker can drive lots of traffic. It also shows how effective other sites are at generating traffic (dept site, university, twitter, etc.)‏

Rooster Teeth site referrals – 8,073

Direct to site – 1,349

Google – 454

Blogger search – 348

masscomm.txstate.edu – 306

txstate.edu – 245

twitter.com – 126

inthepinktexas.com – 63

facebook.com – 60

austinchronicle.com 11

star.txstate.edu 11

kchaynes.blogspot.com – 10

ktsw.txstate.edu - 9

What the above shows is that one really connected speaker can drive lots of traffic. It also shows how effective other sites are at generating traffic (dept site, university, twitter, etc.)‏

Content Pageviews The home page drew the most Pageviews, 12,782 – drove most content to the site through there. Live stream page – 1,425 Burnie Burns video archive page – 1,220 Mass Comm Week Schedule Page – 807 Scott McClellan Keynote video archive page – 129

The home page drew the most Pageviews, 12,782 – drove most content to the site through there.

Live stream page – 1,425

Burnie Burns video archive page – 1,220

Mass Comm Week Schedule Page – 807

Scott McClellan Keynote video archive page – 129

Ustream video pages Burnie Burns – 181 watched live; 3,042 have watched recorded. Scott McClellan – 28 watched live; 93 watched recorded Statesman Twitter panel – 24 watched live; 176 watched recorded

Burnie Burns – 181 watched live; 3,042 have watched recorded.

Scott McClellan – 28 watched live; 93 watched recorded

Statesman Twitter panel – 24 watched live; 176 watched recorded

More detailed analysis since MC Week ended Oct. 24- Nov. 6 1,939 Visits 1,516 Absolute Unique Visitors 4,155 Pageviews Visits US 1620 Canada 103 UK 81 Australia 43 Texas 862 CA 130 NY 51 IL 30 FL 30 San Marcos 397 Austin 244 San Antonio 49 Top Content Home page 1856 Burnie Burns Video Archive page 508 Mass Comm Week Sched 95 Scott McClellan video archive page 83 PR/AD alumni 78 Burnie Burns Preview 55 Fashion Show 50 Web 2.0 in the Real World 35 Traffic Rooster Teeth sites 1020 Direct 267 Google 263 masscomm.txstate.edu 143 bloger.com 109 inthepinktexas.com 25

Oct. 24- Nov. 6

1,939 Visits

1,516 Absolute Unique Visitors

4,155 Pageviews

Visits

US 1620

Canada 103

UK 81

Australia 43

Texas 862

CA 130

NY 51

IL 30

FL 30

San Marcos 397

Austin 244

San Antonio 49

Top Content

Home page 1856

Burnie Burns Video Archive page 508

Mass Comm Week Sched 95

Scott McClellan video archive page 83

PR/AD alumni 78

Burnie Burns Preview 55

Fashion Show 50

Web 2.0 in the Real World 35

Traffic

Rooster Teeth sites 1020

Direct 267

Google 263

masscomm.txstate.edu 143

bloger.com 109

inthepinktexas.com 25

Conclusions The Mass Comm Week Blog was a huge success based on number of visitors it generated; continues to generate visits Students were generally enthusiastic about the broad range of participation Live video streams were also very popular. More video streams could be done in the future with proper equipment and staff The blog expanded the reach of Mass Comm Week much further than our region, to the US and globe Improvements can be made in participation, promotion of blog, encouragement of comments, other social media tactics

The Mass Comm Week Blog was a huge success based on number of visitors it generated; continues to generate visits

Students were generally enthusiastic about the broad range of participation

Live video streams were also very popular. More video streams could be done in the future with proper equipment and staff

The blog expanded the reach of Mass Comm Week much further than our region, to the US and globe

Improvements can be made in participation, promotion of blog, encouragement of comments, other social media tactics