Learning2.0gether modulo 3 come iniziare a usare i Social Media in una PMI
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Learning2.0gether modulo 3 come iniziare a usare i Social Media in una PMI

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Learning2.0gether modulo 3 come iniziare a usare i Social Media in una PMI Learning2.0gether modulo 3 come iniziare a usare i Social Media in una PMI Presentation Transcript

  • Modulo 3 – Introduzione all’uso dei Social Media per PMI http:www.learning2gether.eu Come iniziare a usare i Social Media in una PMI This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Check list preliminare http:www.learning2gether.eu  Cosa voglio raggiungere? (obiettivi)  Chi voglio raggiungere? (gruppi target)  Quali messaggi voglio trasmettere? (argomenti)  Quale sarà il mio canale principale?  Con quale frequenza intendo postare?  Quali canali utilizza il mio target?  Come gestirò il/i canale/i? (staff)  Come misurerò il successo? This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Checklist http:www.learning2gether.eu http://alexisgrant.com/wpcontent/uploads/2012/12/Social-MediaStrategy-Checklist.pdf This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Errori da evitare 1. 2. 3. 4. 5. 6. 7. 8. http:www.learning2gether.eu Iniziare senza avere una strategia Usare troppi siti/canali Scrivere troppi messaggi promozionali Non rispondere ai followers Non considerare le critiche Spingere lo staff a usare i social media Non rispettare le normative Non considerarli parte integrante del marketing aziendale quotidiano This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Possibili applicazioni dei Social Media • • • • • • • • http:www.learning2gether.eu Networking Gestione delle relazioni Ricerca di notizie e tendenze Analisi della concorrenza Public relation & marketing Servizio – soprattutto gestione reclami Selezione personale Distribuzione This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • http:www.learning2gether.eu Social Media – strumenti per iniziare This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Blog http:www.learning2gether.eu “Nel gergo di Internet, un blog è un particolare tipo di sito web in cui i contenuti vengono visualizzati in forma cronologica.“ (http://it.wikipedia.org/wiki/Blog) Piattaforme più diffuse: Blogger – proposta da Google http://blogger.com WordPress – proposta da WordPress http://wordpress.com This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Blog http:www.learning2gether.eu • Aumento del traffico verso il website principale • Coinvolgimento di terzi tramite la funzione commenti • Può sostituire la newsletter (i lettori possono seguire i tuoi post) • Tutti i canali Social Media possono linkare il tuo blog, e generare news/messaggi dal blog • Acquisire un ruolo di esperto su un argomento specifico • Aggiornare con facilità i tuoi clienti -> Il Blog può fungere da hub delle attività Social Media aziendali This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Twitter http:www.learning2gether.eu • Servizio di microblogging con max. 140 caratteri • Circa 600m. users / accounts nel mondo – non tutti utilizzati • Spesso usato come canale di informazione e servizio • Comunicazione live durante eventi • http://twitter.com This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Twitter http:www.learning2gether.eu Pro: • Effetto moltiplicatore, anche i media acquisicono informazioni da Twitter • Comunicazione veloce • Informazione utile, presentata in modo breve e preciso • I tweet si possono facilmente integrare sul sito This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Twitter http:www.learning2gether.eu Contro: • Comunicazione velocissima: i post possono velocemente diventare invisibili a causa dell‘alto livello di informazione • Quantità limitata di caratteri • Un vasto network di followers crea automaticamente un grosso flusso di informazioni • Occorre abituarsi al linguaggio di Twitter • Può portare via molto tempo This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Facebook http:www.learning2gether.eu • Il più grande Social Network con più di 1 miliardo di user • Adatto a costruire un dialogo, a costruire una community, a pubblicare contenuto interattivo • Spesso usato un contesti privati per comunicare con amici usando le news, o le funzioni pin board o chat • Le aziende possono attivare le Facebook Fanpage per interagire con i clienti o con potenziali impiegati • http://www.facebook.com This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Facebook http:www.learning2gether.eu Pro: • • • • Gratuità Appartenenza al più grande network nel mondo Possibilità di rendere pubbliche attività e interessi I contenuti possono essere ulteriormente diffusi attraverso gli „amici“ (viralità) • Contatto facile e diretto con i clienti • Fan page: accessibili a tutti – anche a chi non è iscritto a FB • Pagine statistiche dettagliate This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Facebook http:www.learning2gether.eu Contro: • • • • • Questione privacy Le condizioni d‘uso cambiano spesso Stare in contatto con gli „amici“ richiede tempo Non puoi sapere chi ha visualizzato il tuo profilo Non è „search engine friendly“ This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • LinkedIn • • • • • • • • http:www.learning2gether.eu Business network internazionale Circa 170m. di user Possibilità di impostare il profilo dell‘azienda Possibilità di creare gruppi su argomenti specifici Le aziende possono postare lavori Versione base gratuita Account premium con costo mensile http://linkedin.com This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • LinkedIn http:www.learning2gether.eu Pro: • Più professionale • Social network serio • Ok per trovare esperti e/o gruppi di esperti Contro: • L‘account premium è costoso – min. 15€/mese This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Google+ http:www.learning2gether.eu • Social Network di Google con circa 360m user • Simile a Facebook – colegarsi ad altri per scambiare news, informazioni • Più serio di Facebook • Basato sulle “cerchie“ per organizzare amici ed argomenti • https://plus.google.com This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Google+ http:www.learning2gether.eu Pro: • Servizi aggiuntivi che utilizzano tutte le caratteristiche di Google drive • Modalità di ricerca per argomenti • Impostazioni di pagine, ad es. per l’impresa Contro: • Questione privacy • Non usata quanto altri network più consolidati This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • YouTube http:www.learning2gether.eu • Il più vasto video portale internet • I video possono essere caricati, incorporati e guardati gratuitamente • 4 miliardi di visualizzazioni al giorno, videomateriale caricato 24h • In media a persona 15 min/al giorno su YouTube • http://www.youtube.com This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • YouTube http:www.learning2gether.eu Pro: • Facile da impostare • Canali, logo, colori personalizzabili • Funzione “embed” sul tuo sito • Commenti e funzione “Like“ o “Dislike“ • Strumenti statistici Contro: • La produzione di video richiede tempo • Virali e vcampagne hanno successo solo con una strategia professionale che può essere costosa This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Flickr http:www.learning2gether.eu • Flickr è una piattaforma online per pubblicare foto e video • Le foto possono essere integrate sui siti e le presentazioni (slideshow) rendono il sito più attraente • Suggerimenti per caricare materiale su Flickr – Imposta i tag per album • Aggiungi descrizione dell’album e sottotitoli – Aggiungi la fonte – Possibilità di aggiungere licenze, ad es. Creative Commons • http://flickr.com This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Architettura della Comunicazione Digitale Comunicazione Corporate/Az ienda http:www.learning2gether.eu Hosting Video Audio Brochure Foto Presentazioni This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • Da leggere e ascoltare http:www.learning2gether.eu Leggere: • http://www.socialquickstarter.com/ Ascoltare: • http://www.youtube.com/watch?feature=player_embedded& v=iqaFuAsTjjo • http://www.youtube.com/watch?v=Li79SoUaq5k&list=UUpgO A_2PgxytY095LqoOkug&index=2 • http://www.youtube.com/watch?feature=player_embedded& v=HxqEENfdCJs This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.