Ita 03 post react_final

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Ita 03 post react_final

  1. 1. Modulo 5 – Facebook per PMI http:www.learning2gether.eu • Postare su Facebook • Interagire • Buome Prassi This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  2. 2. Postare su Facebook http:www.learning2gether.eu • Facebook non è una piattaforma di vendita • Occorre strategia/piano per i social media (Cosa vuoi ottenere e come?) • Monitora e metti a punto le attività This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  3. 3. Postare su Facebook http:www.learning2gether.eu • Sii autentico (se cerchi di essere un altro alla fine ti scoprono) • Sii coerente This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  4. 4. Postare su Facebook http:www.learning2gether.eu Ragioni principali del “non mi piace” una pagina • L’azienda posta troppo • Contenuti ripetitivi e noiosi • Contenuti eccessivamente promozionali This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  5. 5. Postare sui Facebook http:www.learning2gether.eu www.flickr.com/photos/92501682@N00/5067471752/ This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  6. 6. Postare su Facebook http:www.learning2gether.eu • Post non troppo lunghi (< 4 righe su Facebook) • Post facilmente comprensibili • Postare immagini è ok (rendono la pagina più “visiva” e agevole da leggere) • Video e links spesso non sono abbastanza semplici (devi guardare il video o cliccare il link). This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  7. 7. Postare su Facebook http:www.learning2gether.eu Cosa funziona su Facebook? • I pareri dei clienti (feedback, quesiti sui prodotti, ecc.) • News aziendali • Argomenti quotidiani • Suscitare emozioni This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  8. 8. Postare su Facebook http:www.learning2gether.eu • Clicca “mi piace” sulla pagina della concorrenza e segui i loro post • Nonn postare mai sulla pagina di un concorrente (legge della concorrenza) This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  9. 9. Postare su Facebook http:www.learning2gether.eu Modi ok di aumentare la tua portata: • Gare • Omaggi, gadget Linee guida delle pagine https://www.facebook.com/p age_guidelines.php This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  10. 10. Postare su Facebook http:www.learning2gether.eu Quando e quanto spesso – qualche spunto • Mattino • Dopo l’orario di lavoro • Weekend • “Meno c’è meglio è”, ma su Facebook almeno una volta al giorno This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  11. 11. Interagire http:www.learning2gether.eu • L’interazione e il coinvolgimento degli users è il perno di Facebook • Rispondi ai commenti dei tuoi Fan (chi ha cliccato “mi piace” sulla tua pagina) This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  12. 12. Interagire http:www.learning2gether.eu EdgeRank I post della tua pagina no saranno mostrati a tutti i tuoi fan. L’EdgeRank determina se saranno mostrati. Clicca: http://leaderswest.com/wpcontent/uploads/2013/04/102.jpg This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  13. 13. Interagire http:www.learning2gether.eu EdgeRank Se posti contenuti interessanti che attivano interazioni l’EdgeRank aumenta e il tuo prossimo post potrebbe essere visualizzato a più user. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  14. 14. Interagire http:www.learning2gether.eu Le persone possono postare commenti negativi • Prendili seriamete • Sii educato • Scusati se hai sbagliato • Correggi con cortesia se sbagliano Cerca sempre di risolvere il vero problema This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  15. 15. Buona Prassi http:www.learning2gether.eu • Add a best practice in your language This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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