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Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
Global Demand Generation - How to Rule the World, and Why it Matters So Much
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Global Demand Generation - How to Rule the World, and Why it Matters So Much

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Slidedeck from a webinar featuring marketing globalization experts from Marketo and Cloudwords to discuss new best practices in global demand generation. In particular, you will learn about: …

Slidedeck from a webinar featuring marketing globalization experts from Marketo and Cloudwords to discuss new best practices in global demand generation. In particular, you will learn about:
+ Risks of not optimizing your global demand funnel
+ Challenges that global demand generation marketers face
+ Steps to take now for scaling your global demand generation programs

Watch the full webinar here: https://www.brighttalk.com/webcast/10717/101499

Published in: Business
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  • HL: sub-optimal ways people doing this nowVisual that denotes none of these is the full picture
  • MFM
  • MFM
  • MFM
  • MFM
  • MFM
  • MFM
  • Dashboard
  • Select Assets 1
  • Select Assets 2
  • Bid Options
  • Project Submitted
  • View Bid 1
  • View Bid 2
  • Xliff and TM
  • Project Dashboard
  • Project Translation Status
  • Automated Workflow
  • Marketo Landing Page - English
  • Marketo Landing Page – French (Review)
  • Reports
  • Glossary Bubbles
  • Leverage – Sample Report
  • OneTM Bubbles
  • Transcript

    • 1. Global Demand Gen How to Rule the World and Why It Matters Michael Meinhardt, Co-founder and Chief Customer Officer, Cloudwords Reade Triolo, Director of Solutions Consulting, Marketo
    • 2. Welcome and housekeeping • Hashtag #GlobalDemandGen • Submit questions as they occur • On-demand version at same link
    • 3. Agenda Global Demand Gen How to Rule the World and Why It Matters • Risks of Not Optimizing Your Global Demand Gen Funnel • Common Challenges We See Global Marketers Face • Steps to Take Now for World Domination
    • 4. Introduction of today’s speakers Michael Meinhardt, Co-founder & Chief Customer Officer, Cloudwords Reade Triolo, Director of Solutions Consulting, Marketo Moderator: Heidi Lorenzen, CMO, Cloudwords
    • 5. Risks of NOT optimizing your global demand gen funnel
    • 6. Risks of NOT optimizing your global demand gen funnel NEGLECT OF KEY GROWTH AREAS 1
    • 7. Risks of NOT optimizing your global demand gen funnel NEGLECT OF KEY GROWTH AREAS 1 LOW INCOUNTRY LEAD CONVERSIO N 2
    • 8. Risks of NOT optimizing your global demand gen funnel NEGLECT OF KEY GROWTH AREAS 1 LOW INCOUNTRY LEAD CONVERSIO N 2 BRAND INCONSISTEN -CIES / DEVALUATIO N 3
    • 9. Risks of NOT optimizing your global demand gen funnel NEGLECT OF KEY GROWTH AREAS 1 LOW INCOUNTRY LEAD CONVERSIO N BRAND INCONSISTEN -CIES / DEVALUATIO N BROKEN, AL IENATING CUSTOMER EXPERIENC ES 34 2
    • 10. Risks of NOT optimizing your global demand gen funnel NEGLECT OF KEY GROWTH AREAS 1 LOW INCOUNTRY LEAD CONVERSIO N BRAND INCONSISTEN -CIES / DEVALUATIO N BROKEN, AL IENATING CUSTOMER EXPERIENC ES 34 2 MARKETING TEAM INEFFICIENCI ES AND LOW PRODUCTIVIT Y 5
    • 11. Risks of NOT optimizing your global demand gen funnel NEGLECT OF KEY GROWTH AREAS 1 LOW INCOUNTRY LEAD CONVERSIO N BRAND INCONSISTEN -CIES / DEVALUATIO N BROKEN, ALIENATING CUSTOMER EXPERIENC ES 34 2 MARKETING TEAM INEFFICIENCI ES AND LOW PRODUCTIVIT Y OVERSPENDI NG ON CAMPAIGN LOCALIZATIO N 6 5
    • 12. Risks of NOT optimizing your global demand gen funnel NEGLECT OF KEY GROWTH AREAS 1 LOW INCOUNTRY LEAD CONVERSIO N BRAND INCONSISTEN -CIES / DEVALUATIO N BROKEN, AL IENATING CUSTOMER EXPERIENC ES 34 2 MARKETING TEAM INEFFICIENCI ES AND LOW PRODUCTIVIT Y MISALIGNMEN T OF MARKETING ACTIVITY WITH OVERSPENDI COMPANY NG ON STRATEGY CAMPAIGN LOCALIZATIO N 6 5 7
    • 13. Risks of NOT optimizing your global demand gen funnel NEGLECT OF KEY GROWTH AREAS 1 LOW INCOUNTRY LEAD CONVERSIO N BRAND INCONSISTEN -CIES / DEVALUATIO N BROKEN, AL IENATING CUSTOMER EXPERIENC ES 34 2 MARKETING TEAM INEFFICIENCI ES AND LOW PRODUCTIVIT Y MISALIGNMEN T OF MARKETING ACTIVITY WITH OVERSPENDI COMPANY NG ON STRATEGY CAMPAIGN LOCALIZATIO N 6 5 LOWER GLOBAL SALES THAN IS POSSIBLE 8 7
    • 14. Common challenges we see global marketers face
    • 15. You’re not alone!
    • 16. Ways global companies have tried to cope with the challenges of globalization Turning a blind eye to international opportunities Communicatin g to everyone in HQ language Localizing some touchpoints, b ut not others Supporting certain markets, but not others Translating superficial levels of content per market
    • 17. Steps to take for world domination
    • 18. IDENTIFY STRATEGIC PRIORITIES and languages will drive the greatest growth? Which countries STE P 1
    • 19. OVERLAY CORPORATE GOALS AND OBJECTIVES WITH THOSE OF THE REGIONS Create a global marketing council if one doesn’t already exist STE P IDENTIFY STRATEGIC PRIORITIES STE P 1 2
    • 20. DETERMINE STRATEGY FOR EXECUTING CAMPAIGNS WORLDWIDE Some global programs, some local All global programs All local programs STE P IDENTIFY STRATEGIC PRIORITIES STE P 1 OVERLAY CORPORATE GOALS & OBJECTIVES WITH THOSE OF THE REGIONS STE P 2 3
    • 21. ALLOCATE BUDGET ACCORDINGLY Centralized STE P IDENTIFY STRATEGIC PRIORITIES STE P 1 OVERLAY CORPORATE GOALS & OBJECTIVES WITH THOSE OF THE REGIONS STE P 2 3 DETERMINE STRATEGY FOR EXECUTING CAMPAIGNS WORLDWIDE 4 STE P Decentralized Hybrid
    • 22. Web CMS Analytics Marketing globalization software STE P IDENTIFY STRATEGIC PRIORITIES STE P 1 OVERLAY CORPORATE GOALS & OBJECTIVES WITH THOSE OF THE REGIONS STE P 2 3 DETERMINE STRATEGY FOR EXECUTING CAMPAIGNS WORLDWIDE ALLOCATE BUDGET ACCORDING LY 5 STE P 4 STE P ENSURE YOU HAVE TECHNOLOGY STACK TO EXECUTE Marketing automation
    • 23. STE P IDENTIFY STRATEGIC PRIORITIES STE P 1 OVERLAY CORPORATE GOALS & OBJECTIVES WITH THOSE OF THE REGIONS STE P 2 3 DETERMINE STRATEGY FOR EXECUTING CAMPAIGNS WORLDWIDE 4 STE P Costs ALLOCATE BUDGET ACCORDING LY ENSURE YOU HAVE TECHNOLOG Y STACK TO EXECUTE 6 STE P 5 STE P TRACK, MEASURE AND REFINE Time / efficiencies
    • 24. Cloudwords for Marketo in action
    • 25. Summary and special offer
    • 26. In Summary Cloudwords for Marketo
    • 27. In Summary Cloudwords for Marketo GENERATE more revenue through global demand generation campaigns
    • 28. In Summary Cloudwords for Marketo SIMPLIFY GENERATE the process of localizing all types of marketing materials more revenue through global demand generation campaigns
    • 29. In Summary Cloudwords for Marketo SIMPLIFY GENERATE DECREASE the process of localizing all types of marketing materials more revenue through global demand generation campaigns global go-tomarket timelines to reach more multilingual audiences faster
    • 30. FIRST TEN PEOPLE TO EMAIL US, RECEIVE…. the Cloudwords marketing content module for 3 months free with the Marketo demand generation module! Email: marketing@cloudwords.com
    • 31. Michael Meinhardt | Co-Founder, Chief Customer Officer 415.394.8000 michael@cloudwords.com Thank You. @cloudwordsinc | www.cloudwords.com

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