This guide is intended to help you align your process for delivering global marketing content with your company’s worldwide go-to-market strategy, so we’ll be addressing
content operations mainly from an organizational, operational perspective.
We will share some specific ways to improve global content delivery that might be of interest to people across your marketing organization who need to get their content
into the hands of multilingual audiences around the world, including: digital and web marketers, content strategists, demand generation leaders, product marketers and more.
Marketing operations professionals looking for technology and best practices to increase time and cost efficiencies in their global organizations will also benefit from this guide.