Learn what the best retailers are doing to win shoppers over in 2016

1. Best Types of Digital Content for
Retailers

2. Why Digital Content Matters
62% of millennials feel that online content drives their loyalty
to a brand (NewsCred, 2014).
Among consumers who use digital devices to shop, almost
one-third of consumers say they spend more due to their use
of digital during the shopping process (Deloitte, 2015).
Only 37 percent of marketers have a cross-channel content
and communications strategy, which impacts a unified
customer experience in the path from online information to in-
store purchase (Altimeter, 2015).

3. Reviews
Online consumer reviews are
the second most trusted source
of brand information and
messaging, with 70 percent of
global consumers surveyed
online indicating they trust
messages on this platform.*
Customer reviews ensure that
shoppers feel confident in their
purchases. It also lets retailers
know where they can improve
or respond to negativity.
*via Nielsen: http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html

4. Personalized Recommendations
Knowing your shoppers’ purchase history and what they're
currently in the market for is the best way to offer personalized
recommendations. It indicates shopper's preferences and habits so
you can help provide what they want when they want it.
During Q2 2015, 11.5% of the revenue on the ecommerce sites
studied was attributed to personalized product recommendations.*
*via MarketingSherpa: https://www.marketingsherpa.com/article/chart/personalized-product-recommendations

5. How-To Articles & Videos
Online video traffic will account for 80% of all consumer Internet
traffic globally by 2019.* Retailers can capture that traffic by
providing in-depth how-to's on their website to help customers get
the most out of a new purchase.
*via Cisco: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html

6. User-Generated Content
By its very nature, user-
generated content is perhaps
the fastest-growing content
type. Millennials report that
UGC is 20% more influential on
their purchases than any other
type of media.*
UGC helps you create
emotional connections with
your shoppers and shows that
you values your customers’
experience with your product
(s).
*via CrowdTap: http://corp.crowdtap.com/socialinfluence

7. In-Store Remarketing
Display ads
These work similarly the retargeted ads used
by e-commerce marketers, but they're
designed for customers who have browsed in-
store rather than browsed online.
Our own research has shown clickthrough
rates on these types of content are 16x higher
than the average remarketing campaign.
Email campaigns
Email campaigns are a great way to remind
shoppers of the products they saw and loved
during an in-store visit. They can opt-in to
receive an email with their collection or
shopping list and be shown other pieces of
content alongside it.

8. Loyalty Offers
Loyalty programs are the second
most promient driver of repeat
business.*
Things like offering 10% off a
next purchase, $20 off if they
spend over $100, or creating a
loyalty points system helps
establish loyal customers who
will spend with you and
encourage others to do the
same.
*via Braun Research: http://newsroom.bankofamerica.com/press-kit/bank-america-small-business-owner-report

9. Questions? Contact us at
holla@cloudtags.com