The Benefits of Making Your Company Social

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Simplifying communication across departments and teams is a top priority for IT leaders at small and midsize companies, according to a recent IDG Research Survey. Learn about the challenges and …

Simplifying communication across departments and teams is a top priority for IT leaders at small and midsize companies, according to a recent IDG Research Survey. Learn about the challenges and benefits to adopting a social enterprise strategy.

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  • 1. MEASURINGTHE BENEFITS OFENTERPRISESOCIALTECHNOLOGY
  • 2. MARKETINGRESEARCHEMPLOYEEENGAGEMENTA WORLD OF INSIGHTSResearch ServicesPresented May 2013 on behalf ofMEASURING THEBENEFITS OFENTERPRISE SOCIALTECHNOLOGY
  • 3. Level of Priority Placed on Enabling Employees toConnect and Collaborate in Real-time AcrossDepartments, Platforms and Devices3MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTSResearch ServicesMore than 80% prioritizeenabling employees toconnect and collaborate inreal-time acrossdepartments, platforms anddevices.Criticalpriority8%High priority39%Moderatepriority40%Lowpriority9%Not a priority4%
  • 4. Technology that Enables Real-Time Collaboration fromAnywhere/Any Device Offers the Following PotentialBenefitsConnectingpeople acrossdepartmentsand far-flunglocations is atop perceivedbenefit ofenterprise socialtechnology.71%62%61%54%45%35%32%22%15%5%Simplify communication acrossdepartmentsand teamsImprove collaboration from remote locationsImprove ability to locate specificinformation, people and skills when neededKeep colleagues better informed on projectstatus and decisionsImprove level of connectedness employeesfeel toward organizationIncrease employee exposure to newinformation, opinions, and ideasKeep employees better informed on companynews and happeningsEase comfort level of employees whensharing ideas with top executivesImprove speed with which new hires are on-boardedOther4MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTSResearch Services
  • 5. The potential fordata loss or theftis a top concernfor IT with regardto employee useof social andcollaborations toolsto share businessinformation.Challenges Presented to IT When Employees ShareIntellectual Property via Social and Collaboration Tools77%59%58%47%41%31%2%Potential for data leaks or theftCompliance concernsData access concernsData governanceIntegration of tools with currenttechnologyNeed for new IT skills or additionalresources to manageOther5MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTSResearch Services
  • 6. Level of Benefit Associated with EnterpriseSocial IT TechnologyMore than 80% state thatenterprise social technologywould benefit their company.Extremelybeneficial14%Very beneficial26%Somewhatbeneficial43%Not verybeneficial15%Not at allbeneficial2%6MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTSResearch Services
  • 7. Measures of Success when Deploying Technology Aimed atEnabling Employees to Connect and Collaborate in Real-time from Anywhere/Any DeviceIncreased employeeproductivity is the mostcommon indicator ofsuccess when deployingenterprise socialtechnology.80%53%48%47%33%28%23%2%5%Increased employee productivityImproved employeeengagement/connectednessFaster decision-makingBetter responsiveness to customersReduction in information silosIncreased innovationIncreased revenueOtherNone7MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTSResearch Services
  • 8. Methodology and Research ObjectivesSampleField Work May 14, 2013 –May 20, 2013Total Respondents 100Qualifiers Employment at a company withbetween 50-499 employees;Involved in IT purchases (beyonddetermining requirements)Audience IDGE Research PanelsCollection Online QuestionnaireNumber ofQuestions5 (excluding screeners anddemographics)MethodSurvey GoalsThis survey was conducted to determine:• The priority placed on enabling employees to connect and collaborate in real-time whenever they need to,across all departments, platforms and devices• The benefits associated with technology that enables these objectives• The challenges presented to those in IT (or those with IT responsibilities) when employees share intellectualproperty via social and collaboration tools• The level of benefit associated with enterprise social technology• The measures companies use or will use to determine success when deploying enterprise social technology8MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTSResearch Services
  • 9. Total Respondents Organization SizeJob Title Breakdown Involvement in IT Purchase DecisionsRespondent Profile100Executive IT Management 22%IT Management 35%IT Professionals 17%Business Management 19%Other 7%250-499 employees 31%50-249 employees 69%75%77%85%81%45%49%Determine the business needDetermine requirementsEvaluate solutionsRecommend and selectvendorsSell internallyApprove/authorizeexpenditures9MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTSResearch Services
  • 10. IDG Research Services specializes in marketing and media-related researchfor technology marketers. As a division of International Data Group (IDG), theworlds leading technology media, research, and event company, IDG ResearchServices brings the resources and experience of a large, global company to itsclients in the form of a small, customer-focused business. For more informationplease visit our website.Janet KingGM/Vice PresidentOffice: 207-847-9377Fax: 207-847-9373Email: janet_king@idgresearch.com10MEASURINGTHE BENEFITS OF ENTERPRISE SOCIALTECHNOLOGY A WORLD OF INSIGHTSResearch Services