eSales Main Features• Search including Autocomplete and Did you mean• Faceted navigation• Product recommendations• Context sensitive banner ad management• Tools to optimize merchandising• Reports and analytics with actionable results• Site overlay with performance rates• Available as on premise and as cloud service (SaaS)
Search – Find What You Are Looking For Match Self-learning Behavior Relevance Auto-optimized Error tolerant -50% € 7,50 (€15) € 15
Autocomplete – Predicts Visitors Intent Guide visitors Less errors No non-hits
Did You Mean – Understands What Visitors Mean Guide visitors Error correction Remove non-hits
Faceted Navigation Auto-optimized Improved findability Increase sales in longtail
Optimizing Search & Navigation Optimizes Same with Faceted panel order Navigation
RecommendationsPresent the panel most likely to result in sale Recommendation zone
Ads on Start Page Static Ads 3 specific ads Behavior Driven Format specific CarouselBehavior Driven Format specific
Ads on Search Page, ’high heels’ Search Driven Search specific
Ads - Live Banner BOOTS Banner background static. Live products placed on top.
eSales ManagerWeb based toolkit for merchandisers Folder-like system Drag and drop
eSales ManagerSite overlay with live performance rates See how your merchandising zones are performing
Search statistics with suggestions for improvement There should be a synonym for ’ripassa’ See your top and worst performingsearch phrases andact on suggestionsfor improving your conversionProposal for words to Proposal of buy from Google products that could be valuable to have in stock
Information from behavioral dataSelf-learning business intelligence driven by realtime behavioral data:• What products/ads/campaigns/content am I not showing enough – right now?• What products/ads/campaigns/content am I exposing too much – right now?• What is the persona/profile of this user – based on observed history/behavior?• Which micro-segments are boosting/lowering my conversion rate – right now?
eSales ManagerSynonym editor Synonyms can be added globally or for each language
Example of What eSales Can DoMy page / Personalized start page Personalized recommendations based on visitor history. New products that have been added since last visit. Recently viewed products and recommendations based on this.
Example of What eSales Can DoPrice range depending on shipping rules You get free shipping if you spend an additional 21kr so let’s show recommendations based on cart within a range of 30-130kr.
Example of What eSales Can DoSearch also for other than products Search also for other content besides products. This example from IKEA.com where you get search results from Customer service, About IKEA, Newsroom etc.
Nelly – The Fashion GiantChallenges• Extreme growth• Continuously need of expanding assortment• Rapid expansion to new markets• Low conversion rateResults with Apptus eSales• Almost unlimited scalability• Great language support has helped expand to Sweden, Norway, Finland, Denmark, Germany, Holland, Austria, England and EU Mikael Olander, CEO• Increased conversion and lowered return rate by relevant presentation and filtered navigation Jarno - Founder • 4.000% growth 2007-2011 • Over 800 brands • 3rd fastest growing company in Sweden
IKEA EKTORP Armchair €259Challenges• One solution to handle 42 different countries• Overloaded IT organization with long release cycles• Need for customized functionality for Colour Search• Performance issues in both queries and update flowsResults with Apptus eSales• Outsourced solution that offloads internal IT and speeds up time to market for new business critical functionality• A uniform solution for managing colours in all 42 countries• Better accessibility to relevant product exposures through a simple API accessed by numerous satellite applications in a multi-channel environment • 210.000 base products • Over 20.000.000 visits per day • Over 7 million queries per day, with a peak of 85 concurrent queries/sec
CDON – The Amazon of the NordicsChallenges• Slow response times• Unstable IT environment and service disruptions at peak load• Irrelevant products shown to visitorsResults with Apptus eSales• Lightning fast response time regardless of load• 99.97% uptime and excellent reliability during peak hours• Record sales thanks to relevant products exposed to the visitors in different contexts Mikael Olander, CEO • 12 million products • 4.2 million searches/day; peak 2,000 searches/sec • 5 million attribute updates/day
Said about Apptus and eSales"When you decide to outsource a critical part of the system, you need to find a partner that is as passionate aboutyour business as yourself. For CDON, Apptus has proven to be that partner.“CDON.COM - Mikael Olander, CEO"Being the Scandinavian leader in e-commerce solution development for retailers, we needed a partner withtechnology that we could rely upon to deliver exceptional performance and functionality, regardless of the size ofthe client. After extensive market research we selected Apptus as our ideal partner. Since joining forces we haveimplemented several online stores together and our clients really appreciate their superior technology andprofessional commitment. The results speak for themselves as our clients are now experiencing higherconversion rates, increased order values, reliable performance, intuitive navigation and happy customers.“Avensia - Robin Gustafsson, CEO”Apptus technology help customers to get a unique and personalized shopping experience where they instantlyfind what they are looking for.”Nelly.com - Peter Rosvall, CEO“With more than 7.000 of our own products and 5.000 external products we provide accessories for, it is extremelyimportant that customers immediately find what they’re looking for. We chose Apptus because it gives ourcustomers fast, accurate responses: it shortens their search by suggesting relevant products based on what otherconsumers with similar interests have bought. Apptus reinforces Kjell & Company as Sweden’s best site for homeelectronics accessories.”Kjell & Company - Ulrika Klinkert, Head of Marketing
For more information contact: Louise Burman email@example.com Partner Manager, Apptus THANK YOU!