Smarter Retail Channel Intelligence
“I almost cried the first time I saw your product in action”
Eugenio Palacios
Retail Manager
Retailers
data on sales
and stock
$3M losses in fathers
day month 2012
The problem
RETAILER	
  1
RETAILER	
  2
RETAILER	
 ...
Automatic
Data Collection and
Normalization
Our	
  Solu(on
Useful and timely
information
Manual in store
Data Collection
A...
16% unit sales increase
$3,000,000
(1 month)
Our	
  Solu(on
And compare it with your store sales performance
No more“Out of stock”situations
Look into your store exhibitions
Compare your exhibitions with your competitors
Monthly Subscription
$5,000 –$10,000
Revenue	
  model
Self Service + Reseller
Customer	
  Trac(on
$4.4 B in USA
$2.6 B in Latam
Companies struggling with this problem
account for
Source:	
  h3p://www.stores.org/2012/Top-...
Competition
- Focused on companies > $ 100 mm revenue
- High variable costs
- Focus on Market Research information
- For c...
Marke(ng	
  Plan
6	
  mnths 12	
  monthsPartnership with Distributors
Online Marketing
Monthly Subscription Plan
Founder
IT
Consultant Support
Manager
Sales
Manager
Team
Daniel
Riquelme
Cristian
Palma
Matías
Palma
David
Riquelme
Entrep...
Roadmap and Funding
Seeking $400,000
Committed $120,000
Revenue by 2017 $43,200,000
6	
  months
Product Development 2.0
12...
DANIEL RIQUELME
twitter: @darfti
Founder
Customer	
  engagement
Appendix
Source: Retailing: Future Scenarios (Part 1): How Might Changing Market
Environments Affect Growth In Emerging Regions ?, E...
Benefits
• POS sales & stock reporting
• Sales Force data input
• Small learning cycle
• Integration with retailer portal
Retail Reality
Retail Operations Manager
Doesn’t have easy access to sales & stock
data
Sales Representative Trainer
Don’t...
Sales Analytics SaaS
Retail Supplier Earnings
considering a 30% average revenue for retail suppliers
Revenue Forecast
They have bad distribution channel
visibility
“Great	
  solu+on	
  for	
  our	
  repor+ng	
  needs.	
  It	
  saves	
  us	
...
Competition
Actionable data
Affordable
Competition charges an average of $3,000 per Retailer
+ Setup Fee $4,500
Monthly Burn Detail
2013	
  Monthly	
  Burn
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Cloudintelligence pitch

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Cloudintelligence enables retail suppliers to visualize their retail and stock data using a Business Intelligence system with dashboard, reporting and analytics capabilities. It's extremely easy to use and doesn't require any implementation costs for the client.

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Cloudintelligence pitch

  1. 1. Smarter Retail Channel Intelligence
  2. 2. “I almost cried the first time I saw your product in action” Eugenio Palacios Retail Manager
  3. 3. Retailers data on sales and stock $3M losses in fathers day month 2012 The problem RETAILER  1 RETAILER  2 RETAILER  3 Team of people at HP (Status QUO) 1 week processing time
  4. 4. Automatic Data Collection and Normalization Our  Solu(on Useful and timely information Manual in store Data Collection Actionable Information in minutes not weeks
  5. 5. 16% unit sales increase $3,000,000 (1 month) Our  Solu(on
  6. 6. And compare it with your store sales performance
  7. 7. No more“Out of stock”situations
  8. 8. Look into your store exhibitions
  9. 9. Compare your exhibitions with your competitors
  10. 10. Monthly Subscription $5,000 –$10,000 Revenue  model Self Service + Reseller
  11. 11. Customer  Trac(on
  12. 12. $4.4 B in USA $2.6 B in Latam Companies struggling with this problem account for Source:  h3p://www.stores.org/2012/Top-­‐100-­‐Retailers Market Size
  13. 13. Competition - Focused on companies > $ 100 mm revenue - High variable costs - Focus on Market Research information - For companies on any revenue range - Low time and cost to implement - Scalable solution Status QUO - Takes a week to generate useful results. - Can’t produce advanced results - Human error -> unreliable information
  14. 14. Marke(ng  Plan 6  mnths 12  monthsPartnership with Distributors Online Marketing Monthly Subscription Plan
  15. 15. Founder IT Consultant Support Manager Sales Manager Team Daniel Riquelme Cristian Palma Matías Palma David Riquelme Entrepreneur 2 companies 10 years in IT and Ecommerce Mike Sigal Advisor
  16. 16. Roadmap and Funding Seeking $400,000 Committed $120,000 Revenue by 2017 $43,200,000 6  months Product Development 2.0 12  months Commercial Expansion to Latam Build Credibility with Multinational Companies USA: Model validation
  17. 17. DANIEL RIQUELME twitter: @darfti Founder
  18. 18. Customer  engagement
  19. 19. Appendix
  20. 20. Source: Retailing: Future Scenarios (Part 1): How Might Changing Market Environments Affect Growth In Emerging Regions ?, Euromonitor, 2011 Retail Forecast
  21. 21. Benefits • POS sales & stock reporting • Sales Force data input • Small learning cycle • Integration with retailer portal
  22. 22. Retail Reality Retail Operations Manager Doesn’t have easy access to sales & stock data Sales Representative Trainer Don’t have a merchandising planning solution First hand view of problems in the stores Sales Representative Merchandise Person Don’t have a merchandising planning solution
  23. 23. Sales Analytics SaaS
  24. 24. Retail Supplier Earnings considering a 30% average revenue for retail suppliers
  25. 25. Revenue Forecast
  26. 26. They have bad distribution channel visibility “Great  solu+on  for  our  repor+ng  needs.  It  saves  us  a  week  of  work  every   month!” “This  is  the  only  solu+on  that  gave  us  the  visibility  we  need  with  the   speed  and  reliability  that  our  business  demands” Rodrigo Aguilar Channel Marketing | Microsoft Chile Manuel Casanova POS Manager | HP Chile
  27. 27. Competition Actionable data Affordable Competition charges an average of $3,000 per Retailer + Setup Fee $4,500
  28. 28. Monthly Burn Detail 2013  Monthly  Burn

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