As Big Data has captured attention as one of “the next big things” in enterprise IT, most of the spotlight has focused on early adopters. But what is the state of Big Data adoption across the enterprise mainstream? Ovum recently surveyed 150 global organizations in a variety of vertical industries with revenue of $500 million+ and manage large enterprise data warehouses. We will share the findings from the research in this session. We will reveal similarities in awareness, readiness, and business drivers when compared to early data warehousing adoption back in the mid 1990s. We will discuss how early experience with emergence of the data warehousing adoption can provide a roadmap for proceeding with Big Data implementations in the next 2-5 years.