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Building	
  Data	
  Products	
  
    Josh	
  Wills,	
  Senior	
  Director	
  of	
  Data	
  Science	
  




1
About	
  Me	
  




2	
  
What	
  Do	
  Data	
  Scien<sts	
  Do?	
  




3
What	
  I	
  Think	
  I	
  Do	
  




4
What	
  Other	
  People	
  Think	
  I	
  Do	
  




5
What	
  I	
  Actually	
  Do	
  




6	
  
Data	
  Science	
  and	
  Data	
  Products	
  




7
Thinking	
  About	
  Data	
  Products	
  




8
The	
  Best	
  Way	
  To	
  Find	
  Insights	
  




9
Build	
  A	
  Team	
  




10
Measure	
  Everything	
  




11
Solve	
  the	
  Right	
  Problem	
  




12	
  
Building	
  Data	
  Products	
  with	
  Hadoop	
  




13
Hadoop	
  as	
  a	
  PlaMorm	
  for	
  Data	
  Products	
  




14
ETL,	
  Data	
  Science,	
  and	
  Machine	
  Learning	
  




15	
  
Changing	
  the	
  Unit	
  of	
  Analysis	
  




16
Machine	
  Learning	
  and	
  You	
  




17
The	
  Five	
  Ques<ons	
  

     1.     When	
  should	
  I	
  use	
  it?	
  
     	
  
     2.     What	
  does	
  the	
  input	
  look	
  like?	
  

     3.     What	
  does	
  the	
  output	
  look	
  like?	
  

     4.     How	
  many	
  parameters	
  do	
  I	
  have	
  to	
  tune?	
  

     5.     Why	
  will	
  it	
  fail?	
  

18
1.	
  Collabora<ve	
  Filtering	
  




19
Collabora<ve	
  Filtering	
  (cont.)	
  

     1.    To	
  see	
  things	
  that	
  are	
  hidden.	
  

     2.    <user_id>,<item_id>,<weight>	
  

     3.    <item1>,<item2>,<score>	
  

     4.    The	
  distance	
  metric	
  and	
  the	
  weight	
  calcula<ons.	
  

     5.    If	
  the	
  input	
  data	
  is	
  too	
  sparse.	
  

20
Collabora<ve	
  Filtering	
  on	
  Hadoop	
  




21
2.	
  K-­‐Means	
  Clustering	
  




22
K-­‐Means	
  Clustering	
  (cont.)	
  

     1.    To	
  find	
  anomalous	
  events.	
  

     2.    Vectors	
  of	
  normally	
  distributed	
  values.	
  

     3.    Cluster	
  centroids.	
  

     4.    The	
  choice(s)	
  of	
  K.	
  

     5.    The	
  points	
  aren’t	
  even	
  remotely	
  normally	
  
           distributed.	
  

23
K-­‐Means	
  on	
  Hadoop	
  




24
3.	
  Random	
  Forests	
  




25
Random	
  Forests	
  (cont.)	
  

     1.    To	
  classify	
  and	
  predict.	
  

     2.    A	
  dependent	
  variable	
  and	
  many	
  independent	
  
           variables.	
  

     3.    Lots	
  and	
  lots	
  of	
  liale	
  trees.	
  

     4.    The	
  number	
  of	
  variables	
  to	
  consider	
  at	
  each	
  level.	
  

     5.    Too	
  many	
  independent	
  variables.	
  

26
Random	
  Forests	
  on	
  Hadoop	
  

         •    R’s	
  randomForest	
  and	
  
              rhadoop	
  tools	
  
         •    Map:	
  par<<on	
  the	
  input	
  
              data	
  among	
  the	
  
              reducers	
  
         •    Reduce:	
  fit	
  the	
  random	
  
              forests	
  to	
  each	
  par<<on	
  
         •    Re-­‐combine	
  the	
  
              resul<ng	
  trees	
  in	
  the	
  
              client	
  

27	
  
The	
  Art	
  of	
  Model	
  Design	
  




28
Cau<on:	
  Mind	
  the	
  Gap	
  




29	
  
The	
  Joy	
  of	
  Experiments	
  




30
Introduc<on	
  to	
  Data	
  Science:	
  
     Building	
  Recommender	
  Systems	
  
       hap://university.cloudera.com/	
  




31
Thank	
  you!	
  
	
  Josh	
  Wills,	
  Director	
  of	
  Data	
  Science,	
  Cloudera 	
     	
     	
     	
     	
     	
  @josh_wills	
  

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Building Data Products