Cloud Company

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Cloud Company

  1. 1. TEEMUARINAwww.tarina.me
  2. 2. cloudcompany.cc
  3. 3. CLOUD INTERNET
  4. 4. CLOUD COMPUTING CLIENT Google Chrome Android iPhone APPLICATION Salesforce Apple App Google Apps Force.com Store Amazon Web Google PLATFORM Services App Engine Amazon EC2 AmazonINFRASTRUCTURE S3
  5. 5. CLOUD COMPUTING CLIENT Google Chrome Android iPhone APPLICATION Salesforce Apple App Google Apps Force.com Store Amazon Web Google PLATFORM Services App Engine Ref: Guy Rosen Amazon EC2 AmazonINFRASTRUCTURE S3
  6. 6. CLOUD COMPUTING CLIENT Google Chrome Android iPhone APPLICATION Salesforce Apple App Google Apps (Q2 2010) Ref: Zenoss Force.com Store Amazon Web Google PLATFORM Services App Engine Amazon EC2 AmazonINFRASTRUCTURE S3
  7. 7. CLOUD COMPUTING 314000 APPLICATION STORE MARKETS 135000 43000 Apple App Store Google Android Nokia OVI CLIENT Google Chrome Android Distimo (January 2011) Ref: iPhone APPLICATION Salesforce Apple App Google Apps Force.com Store Amazon Web Google PLATFORM Services App Engine Amazon EC2 AmazonINFRASTRUCTURE S3
  8. 8. CLOUD COMPUTING CLIENT Google Chrome Android iPhone APPLICATION Salesforce Apple App Google Apps SMARTPHONE SALES WORLDWIDE Force.com Store BY OS VENDOR 32.9% Q4 2010 30.6% Amazon Web Google PLATFORM Services App Engine 16.0% 14.4% Amazon EC2 Amazon 3.1% 2.9%INFRASTRUCTURE S3 Google Nokia Apple RIM Microsoft Other Ref: Canalys (2011)
  9. 9. CLOUD COMPUTING Widespread adoption of cloud computing could give the top five EU economies a 763€ billion ($1tn) boost over five years and create 2.4 million jobs. – Centre for Economics and Business Research (CEBR) report, Dec 2010
  10. 10. CLOUD COMPANY Cloud Computing Network OrganizationDistributed Worksforce Peer-production Transparency Crowdsourcing
  11. 11. 20th CENTURY PRACTICESFOR 21st CENTURY WORK
  12. 12. WORK TODAY IS INTERRUPTEDAT LEAST EVERY 15 MINUTES
  13. 13. WHERE WE SPEND OUR DAYS... 0.5-2 hours on irrelevant phone calls 0.5-1 hours hallway interruptions 3-4 hours impulsively answering emails 2-4 hour pointless meetings X ∞ hours IT problems
  14. 14. IN ALL PHYSICAL MEETINGS THERE ARE MORE OR LESSTHE WRONG PEOPLE PRESENT. Ref: Esko Kilpi
  15. 15. IN DIGITAL WORKING ENVIRONMENTSTHERE COULD BE MORE OR LESSTHE RIGHT PEOPLE PRESENT.
  16. 16. COMMUNICATION ✖ COORDINATION ✖ RESPONSIBILITY ALL EFFECTIVE MANAGEMENT & COLLABORATION TODAY IS DIGITALLY DISTRIBUTED Ref: Esko Kilpi
  17. 17. DIGITAL DECENTRALIZATION LEADS TO ACLOUD COMPANY Distributed & Transparent Technology Platforms + Communication Practices TOOLS CULTURE
  18. 18. COMMUNICATIONPARADIGM SHIFTBEFORE NOW • Point-to-point • Context-based • Pre-defined & predictable • Self-organizing & adaptive • E.g. telefax, phone, email • E.g. social softwareWHAT SEQUENCE? WHAT CONTEXT?
  19. 19. DISTRIBUTED TECHNOLOGY PLATFORMS ... ... ...Sales, Marketing, Support: Interactions Ideas: Innovation Workforce: Collaboration Computing: Automation Storage: Information Business Infrastructure Infrastructure S3 Dropbox Ref: In collaboration with Pasi Mäenpää / Elisa
  20. 20. APPLICATION PHONES & TABLETSCloud-based platforms for personalized work environment customization.
  21. 21. PERSONAL KNOWLEDGE MANAGEMENT
  22. 22. EFFECTIVE KNOWLEDGE WORK TODAY IS HEREConnections Sharing Interactions
  23. 23. AN ORGANIC ENTERPRISE... Neural Network Brain Feeds, Search & APIs Wiki & Shared WorkspacesSocially filtered sensory input. Connecting reflections. Senses Blood system Social Networking Blogs & Communities Optimizing communication Reflection in and on action. flows and social interaction. Skeleton Spirit = Values and Vision. Operative Technologies Business process backbone. Muscles = Resources and Funding.
  24. 24. ...IN A DIGITAL BUSINESS ECOSYSTEM Open Middle Youniverse environment KingdomsIndustry Social & economic value creation Organic &controlled & led community led Digital business Safe Havens Closed Ref:
  25. 25. CLOUD COMPANY MANIFESTOCloud is a metaphor for the internet and Cloud Computing is themetaphor for a technological paradigm shift in the way how we utilizesoftware and information.Technology enthusiastics are often pushing an idea based onTechnological Determinism, that this new technology alone woulddrive the development of organizational practices, culture andbehavior. However the influence and importance of culture and peoplecannot be underestimated. Media theorist Marshall McLuhanfamously said that "We shape our tools. And then our tools shape us."What the cloud is shaping is our forms of organization, intertwingledby technology and culture. The cloud will dramatically lower thetransaction costs of doing business. As companies decentralize variouslayers including infrastructure, R&D, marketing and sales, theyeventually empower a new form of organization to emerge: thecompany as a cloud. What we don’t yet understand is how to designand shape such an organization, from both operational, technologicaland cultural perspectives. Our future might as well depend on it.In the Cloud, November 2010Teemu Arina
  26. 26. tar1nacloudcompany.cc Thanks to: TEEMU Pasi Mäenpää / Elisa Esko Kilpi ARINA Mikko Kaipio / Dicole Juhani Anttila Petra Salminen / Dicole www.tarina.me Sami Viitamäki / DIEGO teemu@dicole.com
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