The Fall of Giants

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CloudBees CEO Sacha Labourey's presentation at {Future}Stack 2013 - October 24, 2013.

CloudBees CEO Sacha Labourey's presentation at {Future}Stack 2013 - October 24, 2013.

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  • 1. The Cloud and The Fall of Giants {FUTURE}STACK13 @SachaLabourey ©2013 CloudBees, Inc. All Rights Reserved
  • 2. ©2013 CloudBees, Inc. All Rights Reserved
  • 3. “Industrialization” – Electrification • d ~50 years End of the 19th century ©2013 CloudBees, Inc. All Rights Reserved
  • 4. IT – Building your Business Monitoring Management Applications Frameworks Middleware Clustering/LB/HA OS Servers Firewalls Networking • Build your own “Electricity generator” • Massive investment Server Market: > $40B DC Infrastructure ©2013 CloudBees, Inc. All Rights Reserved
  • 5. IT – Building the Iceberg Monitoring Management Applications Frameworks Middleware Clustering/LB/HA OS Servers Firewalls Networking • But… – Little differentiation – Expertise required is very different from core business – Critical-mass matters DC Infrastructure ©2013 CloudBees, Inc. All Rights Reserved
  • 6. Natural Push Towards “Industrialization” • Constant push towards – specialization – simplification • FOCUS FOCUS FOCUS ©2013 CloudBees, Inc. All Rights Reserved vs.
  • 7. Deconstructing the Iceberg Monitoring Management Applications Frameworks Middleware PaaS Clustering/LB/HA OS Servers Firewalls IaaS Networking DC Infrastructure • “Outsourcing” of non-core tasks • Focus on MARKET DIFFERENTIATION – Also known as “You won’t win because you can install Linux faster than your competitors” ©2013 CloudBees, Inc. All Rights Reserved
  • 8. Deconstructing the Iceberg Applications • Non-core IT tasks are consumed as a SERVICE • You are NOT… ++ Time to Market ++ Competitive Advantage IaaS -- CAPEX+OPEX [buying | installing | configuring | patching] …Software • Software is an “implementation detail” ©2013 CloudBees, Inc. All Rights Reserved
  • 9. The Giants Monitoring Management Applications Frameworks Middleware Clustering/LB/HA OS An economy based on private data-center CORES ©2013 CloudBees, Inc. All Rights Reserved
  • 10. The Giants • Standardization is not just impacting the data-center • The client devices gets standardized as well – HTML = the new “plug” ©2013 CloudBees, Inc. All Rights Reserved
  • 11. 10 9 8 7 6 5 4 3 2 1 0 The New Giants Es matedEs mated AWS Revenues ($B) Es mated AWS Revenues ($B) AWS Revenues ($B) 10 9 8 7 6 5 4 3 2 1 0 10 9 8 7 6 5 4 3 2 1 0 88% CAGR (2009-2012) (FY13) 2006 2007 2008 2009 2010 2011 2012 2013 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2015 2015 VMW VMW VMW 2006 2007 2008 2009 2010 2011 2012 2013 2014 2014 RHT RHT RHT ©2013 CloudBees, Inc. All Rights Reserved
  • 12. The Giants Under Attack Cloud Mobile Social (Big)Data Search Client ©2013 CloudBees, Inc. All Rights Reserved
  • 13. Software vs. Services (i.e. 0101 != 0101) • Can’t Software companies just become “as-a-Service” Companies? – Hard! – Different [ Engineering | Sales | DNA ] – Just think about it: Does Google still need to support “Gmail 1.0”? – How do you compensate sales for a $50/month customer? ©2013 CloudBees, Inc. All Rights Reserved
  • 14. What does it mean for you? • Let’s move everything to the cloud! Now! ©2013 CloudBees, Inc. All Rights Reserved
  • 15. Core IT & Fast IT SaaS WHERE ENTERPRISES ARE Enterprise Core Data and Services SaaS SaaS Accelerated Innovation and Discovery Same tools, same knowledge CORE IT & FAST IT ©2013 CloudBees, Inc. All Rights Reserved WHERE THEY NEED TO GO New forms of User Engagement
  • 16. Core IT & Fast IT • This is NOT about DC vs Public Cloud • This is NOT about Public vs. Private Cloud • This IS about – EXTENDING & LEVERAGING your existing assets – Increasing your time-to-market & reducing costs • YOU define what is CORE vs. FAST IT ©2013 CloudBees, Inc. All Rights Reserved
  • 17. Conclusion • The Industrialization of IT is inevitable – This will create a new generation of “Sybases” – New Giants will emerge • As a user of technology, what’s your plan? – Ignore? Embrace? – The future of IT is now ©2013 CloudBees, Inc. All Rights Reserved or ?