How to Create a Content Optimized Website
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How to Create a Content Optimized Website

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Having a content optimized website comes down to creating specific content for a specific person at a specific time. This live presentation took place @DUO on Tuesday, October 22, 2013, but you can ...

Having a content optimized website comes down to creating specific content for a specific person at a specific time. This live presentation took place @DUO on Tuesday, October 22, 2013, but you can still take away a lot from the slides themselves. Learn what content optimization is all about, see examples, and get acquainted with the tools that help us reach the optimized site of our dreams!

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How to Create a Content Optimized Website How to Create a Content Optimized Website Presentation Transcript

  • @DUO How to Create a Content Optimized Website
  • Your Presenters Ariel Upton Marketing Coordinator, Duo Consulting @arielupton | LinkedIn - Favorite inbound marketing tool | A/B Testing - Writes blog posts during my bike ride to work - Currently recording my first album Ashley Kelnhofer Marketing Coordinator, Cloudbakers @ashleykelnhofer | LinkedIn - Favorite inbound marketing tool | CTA - Taking notes in Google Keep is my secret to staying organized - I just visited paris for the first time last month
  • WHAT IS CONTENT OPTIMIZATION?
  • CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON, AT A SPECIFIC TIME.
  • SPECIFIC CONTENT LANDING PAGES - EBOOKS - BLOGS
  • SPECIFIC PERSON INDIVIDUAL BUYER PERSONAS
  • SPECIFIC TIME WHAT STAGE IN BUYING CYCLE ARE THEY?
  • THERE IS NO SUCH THING AS RANDOM CONTENT.
  • WHAT DOES OPTIMIZED CONTENT LOOK LIKE?
  • MODCLOTH
  • URBANBOUND
  • HUBSPOT
  • CONTENT OPTIMIZATION DOESN’T LOOK LIKE...
  • DUO CONSULTING
  • CLOUDBAKERS
  • WHAT IS STANDING IN THE WAY OF YOU AND THE OPTIMIZED SITE OF YOUR DREAMS?
  • LET’S PLAY | CONTENT KINGDOM
  • HURDLE # 1 DO YOU HAVE THE RIGHT RESOURCES TO CREATE SPECIFIC CONTENT?
  • HURDLE # 2 ARE YOU CREATING SPECIFIC CONTENT FOR SPECIFIC PEOPLE?
  • HURDLE # 3 DO YOU HAVE SPECIFIC OFFERS AND PROMOTIONS?
  • HURDLE # 4 DOES YOUR SITE HAVE CLEAR CALLS-TO-ACTION?
  • HURDLE # 5 DO YOU HAVE A WORKFLOW?
  • LET’S PLAY | CONTENT KINGDOM
  • OPTIMIZATION RELIES ON SPECIFICITY.
  • WHY IS IT IMPORTANT
  • PEOPLE PEOPLE WANT TO FEEL LIKEWANT TO PEOPLE. FEEL LIKE PEOPLE.
  • DON’T BE CREEPY.
  • USE YOUR INTEL TO CREATE THE BEST USER EXPERIENCE
  • HOW CAN INBOUND HELP
  • CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON, AT A SPECIFIC TIME.
  • KEYWORDS
  • BLOG
  • CALLS TO ACTION
  • FORMS
  • LANDING PAGES
  • LANDING PAGES
  • Duo Consulting is a web development agency changing the way organizations market and communicate online. We believe in open | open book, open source, open minds. We’re focused on opening up opportunities for our clients through inbound marketing & enterprise social networks built on Drupal and Hubspot platforms.
  • CLOUDBAKERS SLIDE
  • @DUO How to Create a Content Optimized Website