Aimed at teenage girls, mainstreamers and aspirers.
Appealing to aspirers because of the front cover
models used. On the front cover of Bliss they only
include the faces of celebrities. This would appeal to
the mainstreamers as it is familiar to them, and
familiarity is appealing to mainstreamers. The use of
female celebrity faces on the front cover is appealing
to aspirers as these girls are presented in the media as
what young girls should look like. The images of the
celebrities on the front cover are usually shots from
the waist up, showcasing mostly their face showing
that the celebrities themselves are what’s most
important, rather than just their bodies or the clothes
Slang and abbreviation such as ‘totes emosh’ are used
frequently in this magazine. This could relate to the
use of social media amongst young girls, typically
Mainstreamers. The names of Cheryl Cole and
Stoosheare both in all caps and bold to show that
these people are supposed to be important. They also
don’t use Cheryl’s full name showing the audience is
expected to already know who she is. The word ‘prom’
stands out a lot, using a star in the ‘O’ which would
appeal to the younger audience as they might be at
the sort of age where they are thinking about prom.
All the topics not about celebrities or beauty are right
at the bottom in the corner showing they are less
important. Perhaps they are less important to the
reader themselves or the magazine is
making the reader think that
they are less important.
The colour scheme includes pink and yellow mostly. Pink is traditionally a girls colour. The
particular shade used for this issue is very bright, appealing to a younger audience. The colour
yellow is continuous throughout every issue, this would appeal to a mainstreamer perhaps
because it makes the product seem familiar.
Some of the font used on the front cover is
in a hand writing sort of style. For example
‘celeb’ ‘+ more’ and ‘totes emosh’. This
makes it seem more like a diary, which is
seen as a young girls type of thing. The
words ‘superstylin’ with Stooshe!’ is in a
font quite typical the music groups usual
style. The fonts they use are usually quite
pop arty or cartoony, so this is appropriate
to them, but also familiar to the
The layout used for Bliss’ front cover allows the audience full
view of the person featured on the front, as all of the text is
around the outside of the image. This would be appealing to
aspirers as the look of the person on the front would be very
important. In some issues of Bliss they have the person on the
front in front of the magazine title, showing the reader that
this person is more important than the magazine.
Highlighting the celebrity showing their importance this is
good for attracting your audience as the audience will
perhaps love the celebrities more than the magazine itself.
Anchorage and Captions
On this double page spread showing a
story about a glamour model mother and
her daughters relationship, the first line
you see is “mum made me miss an exam so she could
get more plastic surgery”. This instantly changes the
image used with the text from a happy smiling girl into
probably quite a sad girl. Using dramatic captions is
useful for appealing to a younger audience as they need
something eye catching and dramatic to grab their
Codes and Conventions
A convention they have used is the colour scheme. Pink is a traditional colour used for
magazines with a young female audience. Though the shade of pink often changes for different
issues. Yellow is a consistent colour throughout each issue. Something quite conventional for
these types of girly gossip magazines is that the front page is packed revealing a lot of the
content. Depending on the issue, sometimes the person on the front cover is placed in front of
the title, sometimes behind. This shows the importance of the person in relation to the
There are a few methods allowing the publisher to find out what the audience thinks of their
1. Focus Group- Organising for a group of people to come in and discuss what their opinions
are of the magazine.
2. Audience Pannals
3. Trailing- Releasing the product, perhaps in only a few selected shops or regions, and seeing
how it sells
4. Complaints- Listening to peoples complaints (if there are any) allows for producers to know
what to change and improve.
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