Milioone Presentazione con case historiesPresentation Transcript
Milioone The e side of business
E-Commerce with Unlimited Opportunities China’s e-commerce sector has been growing very fast. As of 2011, China’s total number of netizens reached 513 million and number of online shoppers reached 194 million. The numbers are still growing CNNIC: Comparison of China’s number of netizens and number of online shoppers600000 513,100500000 457,300400000 384,000 298,000300000 210,000 193,950200000 160,510 108,000100000 74,000 46,410 0 2007 2008 2009 2010 2011 Number of netizens Number of online shoppers
E-Commerce with Unlimited Opportunities The transaction volume of China’s online shopping market during 2006-2015 RMB 100 million 10.0% 30000 9.0% 25000 8.0% 7.0% 20000 6.0% 5.0% 15000 4.0% 10000 3.0% 2.0% 5000 1.0% 0.0% 0 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e The transaction volume of online shopping The percentage in the total retail volume Source: iResearchChina’s online retail market has been growing remarkably, and its percentage in China’s total retail volume isincreasing on a yearly basis.
E-commerce with Unlimited OpportunitiesB2C represents the future direction of e-commerce: The size of the B2C onlineshopping market is growing year after year, whereas the C2C market is shrinking. Structure of the transaction volume of China’s online shopping market during 2009-2015 100.0% 92.2% 90.0% 86.3% 80.0% 76.8% 70.2% 70.0% 66.2% 62.2% 59.3% 60.0% 50.0% 37.8% 40.7% 40.0% 33.8% 29.8% 30.0% 23.2% 20.0% 13.7% 7.8% 10.0% 0.0% 2009 2010 2011 2012e 2013e 2014e 2015e Percentage of C2C transactions (%) Percentage of B2C transactions (%)Note: In 2011, the transaction volume of China’s online shopping market was RMB 773.56 billion, of which C2C was RMB 594.45 billion Source: iResearch
MissionMilioone is an Italian limited company operating in the field of eCommerce.Milioone operates from Milan (soon Zürich and Paris) and Shanghai with afocus on serving European customers looking to tap into the vast potential ofthe Chinese eBusiness market.Milioone also serves Chinese web clients interested to sell services and goodsinto EuropeMilioone is totally independent, 100% financed by Italian shareholders.Milioone (Shanghai) Consulting Co.Ltd is a WOFE and obtained the Chinesebusiness license already in 2011.
eBusiness ServicesMilioone provides the following eBusiness Services for theChinese market:• ANALYSIS of eBusiness requirements• LOCALIZATION of the web site• MANAGEMENT of the online project• Online COMMUNICATION of the brand• OnLine SELLING
How we would get you started• Market Entry – Market assessment – Marketing plan – Branding for the Chinese market• Local Presence – Localization and Website Design for the Chinese market – Establishment of access at an authorized Internet Content Provider – Maintenance and backup of hosted service• Communication – Strategic communication SEO Web Analytics and Web Campaigns – SEM Services• eCommerce – Localization of the eCommerce site – Flagship store production into the best Malls
PartnersMilioone works with selected partners
IT PartnersMilioone partners with two Chinese IT companies softwareproviders• QiaoLab provides the web production• Gridsum provides SEO and SEM Presentations of both partners have been attached to this presentation
eCommerce partnersMilioone produces flagship stores mono-brand B2C into the bestshopping mall• 360buy.com• Tmall.com Presentations of both partners have been attached to this presentation
Administrative PartnersMilioone has a strong relation with• Bank of China• Grant Torton ChinaTo solve all administrative and finance matters
Payment solution partnersMilioone has a long-term partnership with:• Alipay• PayeasePayment system companies for the eCommerce official site andfor the flagshipstores
Advantages of working with Milioone• Well introduced in the Chinese market• Local presence in Shanghai• Experts in branding and re-branding• Successful collaboration experienced business development professionalsWorking with Milioone as your single point of contact will reducecomplexity and increase the speed to market for a fast return onyour investment.
Case Studies• YOOX.com• Ferrari Automotive SpA• Inter FC• Pal Zileri• Prada• Ittierre SpA
YOOX• Brief: – Find a payment solution in China – Value the entrance into the shopping mall – SEO for yoox.cn• Solution: – Partnership with: • Alipay and Payease for the payment solution • Tmall for the shopping mall • Gridsum for the SEO• Results: – Alipay and Payease are the trusted payment system of Yoox.cn and all the site powered by Yoox
Ferrari Automotive SpA• Brief: – SEO and SEM campaign – Value the entrance into the eCommerce market• Solution: – Partnership with: • Alipay and Payease for the payment solution • Tmall for the shopping mall • Gridsum for the SEO and SEM• Results: – Gridsum made a large SEO and SEM campaign on 2012 for an Italian brand in China – Alipay and Tmall organized the start up of the eCommerce in China for Ferrari
Inter FC• Brief: – Value the entrance into the eCommerce market – SEO and SEM• Solution: – Partnership with: • 360buy.com and Tmall for the shopping mall • Alipay and Payease for the payment solution • Gridsum for the SEOand SEM• Results: – Start of the eBusiness activity previewed in mid 2013
Prada• Brief: – Value the entrance into the eCommerce market – SEO and SEM• Solution: – Partnership with: • 360buy.com and Tmall for the shopping mall • Alipay and Payease for the payment solution • Gridsum for the SEO and SEM• Results: – Start of the eBusiness activity previewed in end 2013
Pal Zileri• Brief: – Chinese version of the official web site – Value the entrance into the eCommerce market – SEO and SEM• Solution: – Partnership with: • 360buy.com and Tmall for the shopping mall • Alipay and Payease for the payment solution • Gridsum for the SEOand SEM• Results: – Web site localized – Start of the eCommerce activity in mid 2013
Ittierre SpA• Brief: – Chinese version of the official web site – Value the entrance into the eCommerce market for Hitgallery – SEO and SEM for Hitgallery• Solution: – Partnership with: • 360buy.com and Tmall for the shopping mall • Alipay and Payease for the payment solution • Gridsum for the SEOand SEM • QiaoLab for the software production• Results: – Project for the Web site localization – Start of the Chinese eBusiness in late 2013
The e-TeamMilioone works with more than ten freelancers in Shanghai that have the creative and IT skills to meet allyour requirementsClaudio FerrarisCEOOver 20 years experience in strategy, management and implementation of digital solutions including web based applicationdevelopment, online branding, marketing and advertisement, customer relationship management (CRM) and mobile device solutions.Very senior expertise in business development, client relationships and interaction required for selling and justifying large scale onlineand mobile initiatives. More than 10 years of experience into the Chinese web.Karin ElvebakkPartner, EuropeVersatile business developer with fifteen years of experience in IT, complex projects, digital content and trade consulting. Karin has asuccessful record in international business and brings a strong sense of strategic direction, high attention to detail with a focus onexcellence in customer service.Zheng (Alwyn) WuChina General ManagerDigital Business Evangelist with ten+ years experience of Marketing Consulting (SEM, SEO, Web Analytics, User Experience, SocialMedia and Localization), Marketing Communications, Partner Relationship, Business Development, Entrepreneurial Finance and ProjectManagement among Great China region.
What’s in a nameThe name Milioone is inspired by Marco Polo and his famous book.He was a shining star in China and the first Italian known to establish interculturalrelations with an aim to do business.The two “oo” in the name creates an eight “8” in the logo - the lucky number in China.The red stands for positivity.Milioone operates in a market that can bring extraordinary opportunities to Europeancompanies that seek to explore the huge Chinese end user market as Chinesecustomers reach out to buy “Italian-style” or “European-style” brands. The very key to success in this market is the webMilioone is your trusted partner in China!