Milioone	    The	  e	  side	  of	  business	  
E-­‐Commerce	  with	  Unlimited	                                                                  Opportuni5es	     China’...
E-­‐Commerce	  with	  Unlimited	                                                                                         O...
E-­‐commerce	  with	  Unlimited	                                                                                 Opportuni...
Mission	  Milioone	  is	  an	  Italian	  limited	  company	  operaAng	  in	  the	  field	  of	  eCommerce.	  	  Milioone	  ...
eBusiness	  Services	  	  Milioone	  provides	  the	  following	  eBusiness	  Services	  for	  the	  Chinese	  market:	  	...
How	  we	  would	  get	  you	  started	  •  Market	  Entry	  	         –  Market	  assessment	         –  MarkeAng	  plan	...
Partners	  Milioone	  works	  with	  selected	               partners	  
IT	  Partners	  Milioone	  partners	  with	  two	  Chinese	  IT	  companies	  soKware	  providers	  	  •  QiaoLab	  provid...
eCommerce	  partners	  Milioone	  produces	  flagship	  stores	  mono-­‐brand	  B2C	  into	  the	  best	  shopping	  mall	 ...
Chinese	  market	  share	  	                                                         B2C	  Shopping	  Mall	               ...
Administra5ve	  Partners	  Milioone	  has	  a	  strong	  relaAon	  with	  	  	  •  Bank	  of	  China	  •  Grant	  Torton	 ...
Payment	  solu5on	  partners	  Milioone	  has	  a	  long-­‐term	  partnership	  with:	  •  Alipay	  •  Payease	  Payment	 ...
Advantages	  of	  working	  	                                                       with	  Milioone	                      ...
Case	  Studies	  	  •  YOOX.com	             	  •  Ferrari	  Automo5ve	  SpA	      	  •  Inter	  FC	      	  •  Pal	  Zile...
YOOX	  •  Brief:	  	         –  Find	  a	  payment	  soluAon	  in	            China	         –  Value	  the	  entrance	  i...
Ferrari	  Automo5ve	  SpA	  •    Brief:	  	         –  SEO	  and	  SEM	  campaign	         –  Value	  the	  entrance	  int...
Inter	  FC	  •  Brief:	  	         –  Value	  the	  entrance	  into	            the	  eCommerce	  market	         –  SEO	 ...
Prada	  •  Brief:	  	        –  Value	  the	  entrance	  into	           the	  eCommerce	  market	        –  SEO	  and	  S...
Pal	  Zileri	  •  Brief:	  	         –  Chinese	  version	  of	  the	  official	  web	            site	         –  Value	  t...
IYerre	  SpA	  •    Brief:	  	         –  Chinese	  version	  of	  the	  official	  web	            site	         –  Value	 ...
The	  e-­‐Team	  Milioone	  works	  with	  more	  than	  ten	  freelancers	  in	  Shanghai	  that	  have	  the	  creaAve	 ...
What’s	  in	  a	  name	  The	  name	  Milioone	  is	  inspired	  by	  Marco	  Polo	  and	  his	  famous	  book.	  	  He	  ...
Loca5on	  Shanghai	  	  	  57F	  ,	  SOHO	  The	  Exchange,No	  1486	  Nanjing	  W	  Rd	  (299	  Tong	  Ren	  Rd),	  Shang...
Thank	  you	  Claudio	  Ferraris	  	  	  	  claudio@milioone.com	  
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  1. 1. Milioone   The  e  side  of  business  
  2. 2. E-­‐Commerce  with  Unlimited   Opportuni5es   China’s  e-­‐commerce  sector  has  been  growing  very  fast.  As  of  2011,    China’s  total  number  of   neAzens   reached   513   million   and   number   of   online   shoppers   reached   194   million.   The   numbers  are  sAll  growing   CNNIC: Comparison of China’s number of netizens and number of online shoppers 600000 513.100500000 457.300 384.000400000 298.000300000 210.000 193.950200000 160.510 108.000100000 74.000 46.410 0 2007  2008  2009  2010  2011  Number of netizens  Number of online shoppers 
  3. 3. E-­‐Commerce  with  Unlimited   Opportuni5es   The transaction volume of China’s online shopping market during 2006-2015  RMB 100 million  10,0%   30000  9,0%   25000  8,0%   7,0%   20000  6,0%   15000  5,0%   4,0%   10000  3,0%   2,0%   5000  1,0%   0  0,0%   2006  2007  2008  2009  2010  2011  2012e 2013e 2014e 2015e  2006   2007   2008   2009   2010   2011   2012e   2013e   2014e   2015e   The transaction volume of online shopping  The percentage in the total retail volume  Source: iResearch China’s  online  retail  market  has  been  growing  remarkably,    and  its  percentage  in  China’s  total  retail  volume  is  increasing  on  a  yearly  basis.    
  4. 4. E-­‐commerce  with  Unlimited   Opportuni5es  B2C  represents  the  future  direcAon  of  e-­‐commerce:  The  size  of  the  B2C  online  shopping  market  is  growing  year  aKer  year,  whereas  the  C2C  market  is  shrinking.       Structure of the transaction volume of China’s online shopping market during 2009-2015  100,0% 92,2% 90,0% 86,3% 80,0% 76,8% 70,2% 70,0% 66,2% 62,2% 59,3% 60,0% 50,0% 37,8% 40,7% 40,0% 33,8% 29,8% 30,0% 23,2% 20,0% 13,7% 7,8% 10,0% 0,0% 2009 2010 2011 2012e 2013e 2014e 2015e Percentage of C2C transactions (%) Percentage of B2C transactions (%) Note: In 2011, the transaction volume of China’s online shopping market was RMB 773.56 billion, of which C2C was RMB 594.45 billion  Source: iResearch 
  5. 5. Mission  Milioone  is  an  Italian  limited  company  operaAng  in  the  field  of  eCommerce.    Milioone  operates  from  Milan  (soon  Zürich  and  Paris)  and  Shanghai  with  a  focus  on  serving  European  customers  looking  to  tap  into  the  vast  potenAal  of  the  Chinese  eBusiness  market.        Milioone  also  serves  Chinese  web  clients  interested  to  sell  services  and  goods  into  Europe    Milioone  is  totally  independent,  100%  financed  by  Italian  shareholders.    Milioone  (Shanghai)  ConsulAng  Co.Ltd  is  a  WOFE  and  obtained  the  Chinese  business  license  already  in  2011.      
  6. 6. eBusiness  Services    Milioone  provides  the  following  eBusiness  Services  for  the  Chinese  market:    •  ANALYSIS  of  eBusiness  requirements  •  LOCALIZATION  of  the  web  site    •  MANAGEMENT  of  the  online  project  •  Online  COMMUNICATION  of  the  brand  •  OnLine  SELLING  
  7. 7. How  we  would  get  you  started  •  Market  Entry     –  Market  assessment   –  MarkeAng  plan   –  Branding  for  the  Chinese  market      •  Local  Presence   –  LocalizaAon  and  Website  Design  for  the  Chinese  market     –  Establishment  of  access  at  an  authorized  Internet  Content  Provider   –  Maintenance  and  backup  of  hosted  service  •  Communica5on     –  Strategic  communicaAon  SEO  Web  AnalyAcs  and  Web  Campaigns     –  SEM  Services    •  eCommerce   –  LocalizaAon  of  the  eCommerce  site   –  Flagship  store  producAon  into  the  best  Malls      
  8. 8. Partners  Milioone  works  with  selected   partners  
  9. 9. IT  Partners  Milioone  partners  with  two  Chinese  IT  companies  soKware  providers    •  QiaoLab  provides  the  web  producAon  •  Gridsum  provides  SEO  and  SEM   Presenta5ons  of  both  partners  have  been  aRached  to  this  presenta5on    
  10. 10. eCommerce  partners  Milioone  produces  flagship  stores  mono-­‐brand  B2C  into  the  best  shopping  mall    •  360buy.com  •  Tmall.com       Presenta5ons  of  both  partners  have  been  aRached  to  this  presenta5on    
  11. 11. Chinese  market  share     B2C  Shopping  Mall   Others Yihaodian.com 5,6% Dangdang.com 1,2% 1,3% Vancl.com 1,8% Coo8.com 2,1% Amazon.cn 360buy Group 2,9% Suning.com 21.8% 4,2% Tecent B2C 4,5% Tmall.com 54,6%Source: iResearch, Q3 2012 
  12. 12. Administra5ve  Partners  Milioone  has  a  strong  relaAon  with      •  Bank  of  China  •  Grant  Torton  China    To  solve  all  administraAve  and  finance  maders  
  13. 13. Payment  solu5on  partners  Milioone  has  a  long-­‐term  partnership  with:  •  Alipay  •  Payease  Payment  system  companies  for  the  eCommerce  official  site  and  for  the  flagshipstores  
  14. 14. Advantages  of  working     with  Milioone    •  Well  introduced  in  the  Chinese  market    •  Local  presence  in  Shanghai  •  Experts  in  branding  and  re-­‐branding  •  Successful  collaboraAon  experienced  business  development   professionals    Working  with  Milioone  as  your  single  point  of  contact  will  reduce  complexity  and  increase  the  speed  to  market  for  a  fast  return  on  your  investment.  
  15. 15. Case  Studies    •  YOOX.com    •  Ferrari  Automo5ve  SpA    •  Inter  FC    •  Pal  Zileri  •  Prada    •  IYerre  SpA  
  16. 16. YOOX  •  Brief:     –  Find  a  payment  soluAon  in   China   –  Value  the  entrance  into  the   shopping  mall   –  SEO  for  yoox.cn  •  SoluAon:   –  Partnership  with:   •  Alipay  and  Payease  for  the   payment  soluAon   •  Tmall  for  the  shopping  mall     •  Gridsum  for  the  SEO      •  Results:   –  Alipay  and  Payease  are  the   trusted  payment  system  of   Yoox.cn  and  all  the  site   powered  by  Yoox  
  17. 17. Ferrari  Automo5ve  SpA  •  Brief:     –  SEO  and  SEM  campaign   –  Value  the  entrance  into  the   eCommerce  market  •  SoluAon:   –   Partnership  with:   •  Alipay  and  Payease  for  the   payment  soluAon   •  Tmall  for  the  shopping  mall     •  Gridsum  for  the  SEO    and   SEM  •  Results:   –  Gridsum  made    a  large  SEO   and  SEM  campaign  on  2012   for  an  Italian  brand  in  China   –  Alipay  and  Tmall  organized     the  start  up  of  the   eCommerce  in  China  for   Ferrari  
  18. 18. Inter  FC  •  Brief:     –  Value  the  entrance  into   the  eCommerce  market   –  SEO  and  SEM  •  SoluAon:   –  Partnership  with:   •  360buy.com  and  Tmall   for  the  shopping  mall     •  Alipay  and  Payease  for   the  payment  soluAon   •  Gridsum  for  the   SEOand  SEM      •  Results:   –  Start  of  the  eBusiness   acAvity  previewed  in   mid  2013  
  19. 19. Prada  •  Brief:     –  Value  the  entrance  into   the  eCommerce  market   –  SEO  and  SEM  •  SoluAon:   –   Partnership  with:   •  360buy.com  and  Tmall   for  the  shopping  mall     •  Alipay  and  Payease  for   the  payment  soluAon   •  Gridsum  for  the  SEO   and  SEM      •  Results:   –  Start  of  the  eBusiness   acAvity  previewed  in  end     2013  
  20. 20. Pal  Zileri  •  Brief:     –  Chinese  version  of  the  official  web   site   –  Value  the  entrance  into  the   eCommerce  market   –  SEO  and  SEM  •  SoluAon:   –   Partnership  with:   •  360buy.com  and  Tmall  for  the   shopping  mall     •  Alipay  and  Payease  for  the   payment  soluAon   •  Gridsum  for  the  SEOand  SEM      •  Results:   –  Web  site  localized   –  Start  of  the  eCommerce  acAvity  in   mid  2013  
  21. 21. IYerre  SpA  •  Brief:     –  Chinese  version  of  the  official  web   site   –  Value  the  entrance  into  the   eCommerce  market  for  Hitgallery   –  SEO  and  SEM  for  Hitgallery  •  SoluAon:   –  Partnership  with:     •  360buy.com  and  Tmall  for  the   shopping  mall     •  Alipay  and  Payease  for  the  payment   soluAon   •  Gridsum  for  the  SEOand  SEM     •  QiaoLab  for  the  soKware  producAon    •  Results:   –  Project  for  the  Web  site  localizaAon   –  Start  of  the  Chinese  eBusiness  in  late   2013  
  22. 22. The  e-­‐Team  Milioone  works  with  more  than  ten  freelancers  in  Shanghai  that  have  the  creaAve  and  IT  skills  to  meet  all  your  requirements      Claudio  Ferraris    CEO  Over  20  years  experience  in  strategy,  management  and  implementa6on  of  digital  solu6ons  including  web  based  applica6on  development,  online  branding,  marke6ng  and  adver6sement,  customer  rela6onship  management  (CRM)  and  mobile  device  solu6ons.  Very  senior  exper6se  in  business  development,  client  rela6onships  and  interac6on  required  for  selling  and  jus6fying  large  scale  online  and  mobile  ini6a6ves.  More  than  10  years  of  experience  into  the  Chinese  web.      Karin  Elvebakk    Partner,  Europe  Versa6le  business  developer  with  fiIeen  years  of  experience  in  IT,  complex  projects,  digital  content  and  trade  consul6ng.  Karin  has  a  successful  record  in  interna6onal  business  and  brings  a  strong  sense  of  strategic  direc6on,  high  aMen6on  to  detail  with  a  focus  on  excellence  in  customer  service.      Zheng  (Alwyn)    Wu    China  General  Manager  Digital  Business  Evangelist  with  ten+  years  experience  of  Marke6ng  Consul6ng  (SEM,  SEO,  Web  Analy6cs,  User  Experience,  Social  Media  and  Localiza6on),  Marke6ng  Communica6ons,  Partner  Rela6onship,  Business  Development,  Entrepreneurial  Finance  and  Project  Management  among  Great  China  region.        
  23. 23. What’s  in  a  name  The  name  Milioone  is  inspired  by  Marco  Polo  and  his  famous  book.    He  was  a  shining  star  in  China  and  the  first  Italian  known  to  establish  intercultural  relaAons  with  an  aim  to  do  business.        The  two  “oo”  in  the  name  creates  an  eight  “8”  in  the  logo  -­‐  the  lucky  number  in  China.  The  red  stands  for  posiAvity.      Milioone  operates  in  a  market  that  can  bring  extraordinary  opportuniAes  to  European  companies  that  seek  to  explore  the  huge  Chinese  end  user  market  as  Chinese  customers  reach  out  to  buy  “Italian-­‐style”  or  “European-­‐style”  brands.       The  very  key  to  success  in  this  market  is  the  web    Milioone  is  your  trusted  partner  in  China!  
  24. 24. Loca5on  Shanghai      57F  ,  SOHO  The  Exchange,No  1486  Nanjing  W  Rd  (299  Tong  Ren  Rd),  Shanghai,  PRC,  200040    Milan      6  Via  Crocefisso,  Milan,  Italy,20122    
  25. 25. Thank  you  Claudio  Ferraris        claudio@milioone.com  
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