How to promote x online . . . x = business, product, service even yourself
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If you have an idea, a business, a product, a website and you would like to promote it online - here is your start up guide to take you from zero to hero with just an investment of patience and time !
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![[email_address] Business & Online Strategist Get Focused Consulting We connect you and your organisation with the people you want to reach, online! Background: Worked in and consulted to over 25 companies in Information Technology, Consumer Electronics, Retailing, Training, Non-for-Profit. Online for over 13 years](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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How to promote x online . . . x = business, product, service even yourself
- 2. [email_address] Business & Online Strategist Get Focused Consulting We connect you and your organisation with the people you want to reach, online! Background: Worked in and consulted to over 25 companies in Information Technology, Consumer Electronics, Retailing, Training, Non-for-Profit. Online for over 13 years
- 10. How are we tuning out these messages? [email_address]
- 11. [email_address] Think . . . Attract not Force
- 12. [email_address]
- 13. [email_address] Step 1 - Open a free account with http://www.wordpress.com and create a blog. Step 2 - Choose a theme. Create description of the blog, bio & call to action pages. Step 3 - Record a commercial for your blog and load to youtube - link to blog. Step 4 - Open Twitter account, link to blog and tweet. Step 5 - Open Facebook Account & Create a page - link to your blog. Step 6 - Prepare weekly Social Media Activity Calendar. 6 Steps to Promoting online . . .
- 14. [email_address] What would be the ideal outcome you would like to achieve as a direct result of implementing your social media strategy? Write these down . . . 2 - 3 maximum Examples could be - increase traffic to my website - increase online sales . . . Objectives . . .
- 17. [email_address]
- 18. [email_address]
- 19. [email_address] Google’s Mission . . . . . . . . Is to organise the world’s information and make it universally accessible and useful. Is your website and search strategy:- 1. Accessible? 2. Valuable? 3. Well Organised?
- 20. [email_address] What is SEO ? Search Engine Optimisation This is the process of improving ranking in search engine results for your website by ensuring all the keywords that are being searched for by people are appearing on your site and helping your business to be found more easily. Mostly people type in problems and you have the solution. For example Customer “professional plumber north shore” Business “we provide quick repairs to your taps on the north shore with a smile”
- 21. [email_address] So . . .?
- 22. [email_address] . . . Don’t Bark !
- 25. [email_address]
- 26. A great blog in Action [email_address] Interesting information, company insight 1 st on Google Search results (for their company name) working on higher ranking for general related searches Profiling different channels A blog with latest news utilising different mediums (e.g. video)
- 31. [email_address] Example for Personal Trainers . . . Create your own video Get on the front page of Google !
- 34. How can LinkedIn grow your business? [email_address]
- 37. Café Doubles Clientele & increases Profits within months with Twitter [email_address] Using Wifi Twitter Elite Tweet Ups Online ordering
- 40. [email_address] 12,000 fans (now likes) in 2 months Resulting in double online sales Mocks created a Facebook page to promote their product online
- 45. Bringing it all together . . . Simply! [email_address] Your Blog
- 48. [email_address] Sample of a Social Media Activity Calendar
- 50. [email_address] Social Media is a journey, not a destination, enjoy what becomes of your participation.
- 52. [email_address] See you Online !
Editor's Notes
- Authoring a blog, maintaining it or adding an article to an existing blog is called “blogging”. Individual articles are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises of text, images, videos and links to other web pages. Generally blogs use a conversational style of documentation. Often they focus on an “area of interest”. Because the information in a blog is updated regularly when google sees that new content is being posted on your website it views this as more favourable than other sites which are not maintained often and so you can improve your rankings and get found more easily by your potential clients
- Linkedin connects you to contacts and helps you to exchange knowledge, ideas, and opportunities with a broader network of professionals in your industry to help you grow the brand of your company and your own personal brand.
- Users, can set up a profile and update their status using Tweets and the user’s subscribers or ‘followers’ will be informed of the tweet. The user can also become a follower of other users by finding their profile and clicking on ‘follow’. Depending on privacy settings, a user can restrict tweet deliveries to certain followers such as their network of friends. Other features include uploading photos from mobile, sending private message and more.
- Other features include uploading photos, posting personal information, writing on a friend’s wall, interactive applications such as personality quizzes and song dedications, notifications of birthdays and more. Facebook can be used to create events to invite people to attend and create social groups encouraging others to join.