Get focused online marketing overview for business 101 for april 2011

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If you are still wondering should you embark on a social media strategy then check out this video - it is also available on youtube.

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  • Linkedin connects you to contacts and helps you to exchange knowledge, ideas, and opportunities with a broader network of professionals in your industry to help you grow the brand of your company and your own personal brand.
  • Users, can set up a profile and update their status using Tweets and the user’s subscribers or ‘followers’ will be informed of the tweet. The user can also become a follower of other users by finding their profile and clicking on ‘follow’. Depending on privacy settings, a user can restrict tweet deliveries to certain followers such as their network of friends. Other features include uploading photos from mobile, sending private message and more.
  • Other features include uploading photos, posting personal information, writing on a friend’s wall, interactive applications such as personality quizzes and song dedications, notifications of birthdays and more. Facebook can be used to create events to invite people to attend and create social groups encouraging others to join.
  • Get focused online marketing overview for business 101 for april 2011

    1. 1. <ul><li>A Get Focused Presentation </li></ul><ul><li>Online Marketing Overview for Business 101 </li></ul><ul><li>April 2011 </li></ul><ul><li>Clodagh S.Higgins </li></ul><ul><li>Online Marketing Strategist </li></ul>
    2. 2. By the end of this . . . <ul><li>My goal is that everyone can see one social media platform that is for them and be able to take action after the presentation. </li></ul>
    3. 3. <ul><li>Get Focused Consulting Pty Ltd </li></ul>We connect you and your organisation with the people you want to reach, online! http://www.getfocusedconsulting.com.au
    4. 4. <ul><li>So what is Social Media and why should I care? </li></ul>Social Media is an “umbrella term that defines the various activities that integrate technology, Social interaction and the construction of words, Pictures, videos and audio”* *according to wikipedia
    5. 5. <ul><li>2/3’s of the global internet population visit social networks </li></ul><ul><li>36% of Aussies shop online monthly </li></ul><ul><li>6% do it weekly </li></ul><ul><li>We are behind the rest of the world </li></ul><ul><li>Average spend 4 x AU $700 ish / mth </li></ul>I should care because . . .
    6. 6. <ul><li>Visiting social sites is now the 4 th most popular </li></ul><ul><li>online activity – ahead of personal email – four months ago – today # 1 online activity. </li></ul>
    7. 7. Are your customers looking for my business online?
    8. 8. YES ! Search for the products / services that you offer online in http://www.google.com/keywordtool
    9. 9. <ul><li>Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly </li></ul>
    10. 10. <ul><li>This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients. </li></ul>
    11. 11. We are craving community & personal service. To be remembered and valued.
    12. 12. Traditional Marketing
    13. 13. How are we tuning out?
    14. 14. Think . . . Attract not Force
    15. 15. <ul><li>Inbound Education – Learning about your industry and other industries </li></ul><ul><li>Outbound Education – Teaching your prospective clients about new topics </li></ul><ul><li>Creating connections with industry peers </li></ul><ul><li>Customer Experience – Positive Conversations and Negative Feedback </li></ul><ul><li>Competitions - Offering special promotions to Social Media Followers </li></ul>How can Social Media be useful in your Business.
    16. 16. <ul><li>Specials – Giving Social Media followers discounts on products or services </li></ul><ul><li>Recruitment – Finding Talent for your company </li></ul><ul><li>Public Relations – Self Promotion and handling negative PR </li></ul><ul><li>Market Research – Before you launch new products / services </li></ul><ul><li>Inbound Marketing – Attracting new clients to your website/business </li></ul>How can Social Media be useful in your Business.
    17. 18. What is a blog? <ul><li>A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog. </li></ul><ul><li>Where is your blog? </li></ul><ul><li>Your email sent items! </li></ul>
    18. 20. A great blog in Action Profiling different channels
    19. 21. Action <ul><li>Do a search for blogs in your industry </li></ul><ul><li>http://blogsearch.google.com/ </li></ul><ul><li>Write down what you like about them and what you could do better. </li></ul><ul><li>Get your web designer to set up a blog with RSS Feed on your website. </li></ul>
    20. 22. What is Linkedin? <ul><li>Linkedin is the world’s largest professional network with over 65 million members and growing rapidly. </li></ul><ul><li>http://www.linkedin.com </li></ul>General Rule B2B Linkedin B2C Facebook
    21. 23. How can LinkedIn grow your business?
    22. 24. Action <ul><li>Create a LinkedIn Account for yourself </li></ul><ul><li>Join Groups – read and participate in discussions. </li></ul><ul><li>Then go to the Questions section and answer some of the queries that are there which relate to your business. </li></ul>
    23. 25. What is Twitter? http://www.twitter.com <ul><li>Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile. </li></ul>
    24. 26. Florist in Perth
    25. 27. Action <ul><li>Open a Twitter account </li></ul><ul><li>Find out whole the major twitter players are in your industry and follow them </li></ul>
    26. 28. What is Facebook? http://www.facebook.com <ul><li>. . is a free social networking website launched in 2004. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages. </li></ul>
    27. 29. 10.2m Facebook profiles Over 45 women biggest growth in Aus
    28. 30. 240 Likes in April 2011
    29. 31. Action <ul><li>Open a Facebook Account and create a page for your business </li></ul><ul><li>Define purpose of the page </li></ul>
    30. 32. What is YouTube? http://www.youtube.com <ul><li>YouTube is a video sharing website on which users can upload and share videos </li></ul><ul><li>It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text. </li></ul><ul><li>If a picture paints a thousand words, what </li></ul><ul><li>Can video do? </li></ul>
    31. 33. YouTube <ul><li>It’s like having your own tv station for your business </li></ul><ul><li>Over 100,000,000 videos watched on YouTube every day ! </li></ul>My Business TV
    32. 34. Personal Trainers
    33. 35. Action <ul><li>Open a free google account and create your own You Tube Channel for your business. </li></ul><ul><li>Write a list of 3 How to Videos you can make </li></ul><ul><li>Use YouTube Keyword tool to find what people are searching for in youtube. </li></ul>
    34. 36. <ul><li>Rule #1 – Listen </li></ul><ul><li>Action - Set up Google alerts & Google Reader & SocialMention.com </li></ul><ul><li>Rule # 2 – Engage </li></ul><ul><li>Action - Answer Questions on Platforms </li></ul><ul><li>Rule # 3 – Measure </li></ul><ul><li>Action - Set up Google Analytics on your website </li></ul>Basic Rules of an effective Social Media Strategy
    35. 37. Small Business Owners Who Successfully Use Social Media <ul><li>1. Commit weekly resources to creating content and engaging in social media. </li></ul><ul><li>2. Have some methods of understanding how social media activity had an impact on business results. </li></ul><ul><li>3. Regularly generate content using blogs, Twitter, Face book or other social platforms. </li></ul><ul><li>4. Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business. </li></ul><ul><li>5. Use social media to drive participation in offline events. </li></ul>
    36. 38. Small Business Owners Who Successfully Use Social Media <ul><li>6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide. </li></ul><ul><li>7. Leverage social media to position their company as a thought leader within their industry. </li></ul><ul><li>8. Provide clear calls-to-action and opportunities to generate leads and new customers using social media. </li></ul><ul><li>9. Use information and data from social media to drive business strategy. </li></ul><ul><li>10 . Balance paid and organic search engine traffic. </li></ul>
    37. 39. <ul><li>Have the knowledge, time and resources to do this yourself? Great ! </li></ul><ul><li>If not hire a specialist and get your Online Social Media Strategy happening today! </li></ul>
    38. 40. Remember it is the journey not the destination – enjoy what unfolds.
    39. 41. How can we help you? <ul><li>One on One Social Media Strategy </li></ul><ul><li>Content Management Workflow </li></ul><ul><li>Free Website Audit </li></ul><ul><li>Free 30 Day Trial of Hubspot software </li></ul><ul><li>Facebook Page Creator </li></ul>
    40. 42. Get in touch today – clodagh@getfocusedconsulting.com.au See you Online !

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