CULTURE CAMPUSand its implications for graduate employment‘

CULTURE SCENEThe PlayersFundersLiverpool City CouncilCulture CollectiveUmbrella organisationsIndividual organisationsEducation‘

Funders

Liverpool City Council

Culture Collective

Umbrella organisations

Individual organisations

Education

CULTURE SCENEThe Sub-sectorsVisual artsPerforming artsHeritageMusic productionMoving imageCreative digital‘

Visual arts

Performing arts

Heritage

Music production

Moving image

Creative digital

CULTURE CAMPUSWhat is it?Membership – HEIs and LARC (part)Leadership group/networkMeeting point for ideasConvenerPrompter for researchBroker of initiatives‘

Membership – HEIs and LARC (part)

Leadership group/network

Meeting point for ideas

Convener

Prompter for research

Broker of initiatives

UNIVERITYinterface with the arts & culture sectorCivic university – members and sponsorsMember of Culture CampusRuns NW Culture ObservatoryRuns Impacts 08Strategic reviewConsidering a new InstituteStudents and staff as consumers/producers of cultureArts venue‘

Civic university – members and sponsors

Member of Culture Campus

Runs NW Culture Observatory

Runs Impacts 08

Strategic review

Considering a new Institute

Students and staff as consumers/producers of culture

Arts venue

ARTS & CULTURE SECTORHow important is it?Government policiesImpacts 08 workRecent survey of LARCOther evidenceEnterprise = cultureCulture = enterprise‘

Government policies

Impacts 08 work

Recent survey of LARC

Other evidence

Enterprise = culture

Culture = enterprise

ARTS & CULTURE SECTOROpportunitiesRich experience – part of the audienceVolunteeringShort term placementsLonger term internshipsResearch/joint PhDsJobs‘

Rich experience – part of the audience

Volunteering

Short term placements

Longer term internships

Research/joint PhDs

Jobs

ARTS & CULTURE SECTORType of work neededTime-limited versus permanentProject focusedGeneral managementMarketing and sales: audience developmentCommunity outreach/partnershipsCreative production‘

Time-limited versus permanent

Project focused

General management

Marketing and sales: audience development

Community outreach/partnerships

Creative production

THE UNIVERSITYWhat should it do?Open up the campus to the sectorHave bi-lateral discussions with the key playersSupport through memberships/sponsorshipsStimulate demand from the sectorOrganise research collaborationsCreate an arts & culture placements programme‘

Open up the campus to the sector

Have bi-lateral discussions with the key players

Support through memberships/sponsorships

Stimulate demand from the sector

Organise research collaborations

Create an arts & culture placements programme

“…more lively, innovative and modern…”STUDENTSWhat do they think?46% agree that Liverpool has lots of arts and cultural activities“The city has a richer cultural background, a good history and renowned art scene”“Liverpool is a unique city with its own culture”“…more diverse. More accessible. More enjoyable...”

STUDENTSWhat do they think?8% agree that the University campus has lots of arts and cultural activities54% agree that taking part in extra-curricular arts and cultural activities is important to them 60% have not attended any arts / cultural events on campusMore than half say they would get more involved in arts and cultural activities if there were more on campus Nearly 9 in 10 would like to be more involved in arts and cultural activities

STUDENTSWhat should they do?Attend events/visit arts venues in the CityOrganise arts & cultural events on the campusInvite the big players to come to the CampusExpress interest in placementsIdentify research possibilitiesThink and behave creatively!!‘

Attend events/visit arts venues in the City

Organise arts & cultural events on the campus

Invite the big players to come to the Campus

Express interest in placements

Identify research possibilities

Think and behave creatively!!

CLOSING THOUGHTLearning is what you remember, long after you have forgotten the education you had!‘