1. Why
Clk
Clk?
Clk
Clk
Harnesses
the
Power
of
Word-­‐of-­‐Mouth
Through
Social
Media
How
good
is
the
solu=on?
Clk
Clk
was
the
recipient
of
the
2012
FTA
Hospitality
Industry
Award
for
best
new
technology!

2. Ask
Yourself…
How
do
I
increase
sales?
How
do
I
acquire
new
customers?
How
do
I
increase
repeat
customers?
How
do
I
do
all
these
things
without
raising
marke=ng
costs?

3. Everything
you
need
to
market
to
your
customers
in
ONE
applica=on.
A
customizable
Customer
Rela=onship
Management
System.
Email
and
mobile
technologies.
CuRng
edge
loyalty
programs
that
are
integrated
with
social
media.

4. By
simply
using
exis=ng
card
numbers,
clk
clk
is
the
perfect
compliment
to
wrap
around
exis=ng
loyalty
programs
to
make
them
social.
Brand
Advocacy
Reputa=on
Customer
Loyalty
Management
The
process
repeats
itself!
Customer
Acquisi=on
Social
Amplifica=on

5. Step
1
• First,
a
customer
joins
a
business’
loyalty
program.
(It
works
as
a
card
or
card-­‐less
solu=on
with
any
mobile
phone.)
• Then
the
customer
makes
a
transac=on
and
both
the
customer
and
the
merchant
immediately
receive
an
email
receipt.
• The
customer
also
earns
merchant
loyalty
dollars
for
spending
cash!
• This
program
can
wrap
around
a
current
loyalty
program
and
make
it
social.

6. Step
2
• The
customer
is
incen=vized
in
the
email
to
review
his/her
purchase
and
invite
their
friends,
thus
becoming
a
brand
ambassador.
• Customers
earn
rewards
by
ra=ng
their
experience
overall
and
based
on
five
criteria.
They
are
also
able
to
make
comments.
• Then
customers
can
also
earn
rewards
for
referring
their
friends
via
email.

7. Step
3
• The
merchant
immediately
receives
all
the
reviews,
and
the
posi=ve
reviews
can
be
automa=cally
posted
to
the
business’
social
media
pages.
• The
merchant
can
respond
privately
to
the
reviews
and
work
to
retain
any
dissa=sfied
customers.
• Merchants
can
see
how
long
the
customer
has
been
a
member,
their
life=me
spend,
and
the
cashier/clerk/server,
in
addi=on
to
the
ra=ngs
and
comments.

8. Step
4
• The
customer
is
incented
even
more
loyalty
dollars
for
becoming
a
brand
ambassador
by
simply
invi=ng
their
friends
on
Facebook
and
TwiJer.
• They
can
also
Tweet
or
Like
individual
products,
thus
amplifying
their
sa=sfac=on
to
all
of
their
friends
and
followers
via
social
media.

9. Step
5
• Those
referral
friends
receive
a
promo=onal
voucher,
which
drives
them
to
visit
the
merchant
and
make
a
purchase.
• When
a
voucher
is
redeemed,
the
referrer
gets
even
more
rewards!
• The
process
is
100%
trackable,
which
gives
businesses
a
way
to
measure
the
program’s
ROI.

10. Mimis
Cafe
credits
Transac=ons
drive
the
marke=ng
E-­‐Enrollment
10
Credits*
E-­‐Receipt
1
Credit*
engine
of
our
new
E-­‐Review
10
Credits*
social
based
loyalty
E-­‐Referral
E-­‐Voucher
10
Credits*
10
Credits*
program.
Tools
5
Emails
1
Credit*
1
Mobile
SMS
1
Credit*
*
1
Credit
=
$0.05

11. Customer
starts
registra=on.

12. Customer
enters
in
details.

13. Customer
can
refer
friends.

14. Customer
registra=on
is
complete.

15. Customer
and
Mimis
Cafe
receives
confirma=on
email.
E-­‐Enrollment:
10
Credits

16. Customer
makes
purchase
and
receives
an
emailed
receipt.
E-­‐Receipt
:
1
Credit

17. Customer
can
view
upcoming
events
and
invite
friends.
E-­‐Receipt
:
1
Credit

18. Customer
reviews
their
experience
at
Mimis
Cafe
E-­‐Review
:
10
Credits

19. Customer
can
refer
friends
and
share
their
experiences
through
social
media.
E-­‐Review
:
10
Credits

20. Management
reviews
customer’s
comments
and
may
choose
to
respond.
E-­‐Review
:
10
Credits

21. Referral
receives
invita=on
with
op=onal
voucher
aached
to
redeem
at
Mimis
Cafe
loca=on.
E-­‐Referral
:
10
Credits
E-­‐Voucher
:
10
Credits

22. Sample
Facebook
Posts
Customer
becomes
a
Mimis
Cafe
brand
advocate
and
shares
with
his/her
friends
and
followers
on
mul=ple
social
networks.

23. You
can
expect
$10
Average
Customer
Transac=on
1,000
eReceipts
=
$10,000
Loyalty
Revenue
results
out
of
310
Vouchers
Redeemed
=
$
3,100
Loyalty
Revenue
340
Referrals
=
$
3,400
Loyalty
Revenue
your
loyalty
Total
$16,500
Loyalty
Revenue
clk
clk
price=
$
430
Loyalty
Cost
program.
Profit
$16,070
Loyalty
Profit
• You’ll
connect
with
110
more
customers
through
instant
feedback
reviews
that
will
help
you
improve
opera=ons
and
automa=cally
post
to
your
own
social
media
sites.
• You’ll
increase
sales
by
selling
more
food
through
310
vouchers
generated
by
customer
loyalty.
• You’ll
increase
your
customer
base
by
340
from
your
current
customers’
referrals.
• A
$430
monthly
investment
will
increase
your
traffic,
move
more
product,
increase
your
goodwill,
improve
your
reputa=on,
and
reduce
current
marke=ng
efforts
and
costs.
Clk
clk
runs
24/7.
That’s
about
59
cents
per
hour!
*
Case
Study
from
a
high
volume
mul=ple
loca=on
merchant.