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Mobile Video Commercial “ Simple, imaginative, impactful and viral”
Just like a TVC, a Mobile Video Commercial is a 30second to 1 minute video commercial/presentation sent directly on the Target Groups mobile phone using push/pull techniques and used effectively for branding and lead generation activities Mobile Video Commercial: Core concept
Mobile: Anytime & Every time WORK RESIDENSE RESIDENSE Sleep Lunch Time On Your Way On Your Way Internet Trade Press Exhibitions Billboards TV Internet Books Magazines Radio Newspapers Billboards Radio Magazines Billboards MOBILE Sleep Mobile Screen: 24X7 usage
www.clk2c.com MVC SERVER http://clk2c.com/mbrand Promotion MVC Adaptation E-MAIL Campaign Viral spread Brand Collaterals TARGET AUDIENCE Target Community Promotion through Mobile Video Commercials Mobile Internet Viral via FACEBOOK Response to SHORT Code Query MVC SMS campaign to TG Supplement PRINT ADVT. Sales Follow Up
MVC SMS campaign to Target Group NIIT MVC Link Database Captured NIIT MVC to the TG Customizable promotional text NIIT INBOX Still confused about your career? Download short info video http://clk2c.com/niitde on CELL/PC & yourself decide why to choose a career at NIIT. Call us 180010XXXX Please provide us your mobile number to serve you the NIIT video: Brought to you by clk2c.com 9810431876 Download
Text only SMS vs Video SMS Strictly Confidential Parameter Text Only SMS Video SMS Advantage TG profiling based on database filteration based on same database filteration better reach upward income and literate group (IT and internet savy) Mass campaign 160 char text 130 char text + high impact video Non data customers still gets 130 chars text Value proposition give limited information give far more information + generate interest beside information visuals also generates user interest Why would user devote time For information For information + to satisfy curiosity curious and literate customer will download the video to “check information”. Pose a challenge to customer i.e. Can you spot…in the video? User retention minimal impact --> minimal retention maximum impact --> maximum retention Serious interested customer will save sms to access video again and again Lead Generation: 1) with call to action yes yes Video sms allows you to throw a challenge and build a related & better call to action. 2) w/o call to action no yes Only possible in video sms (just by the sheer act of downloading) DND strictly applicable strictly applicable Viral Does'nt happens stats proves the viral spread Better ROI Cost low Marginally higher(One time cost of making creative) On high volumes, negligible increase in per sms cost.
MVC in response to SHORT CODE query Abc 1:06pm New text message 1000/1 To: 56070 Message: MERCEDES Send Back Options 56070 INBOX Thank you for your response. Our Customer care executive will contact you soon. Meanwhile click http://clk2c.com/slsamg on CELL/PC to enjoy SLS-AMG VIDEO Interested audience of Mercedes Response from Mercedes Enhanced User Experience
Immediate measure of the response from Print. Collaterals.
Supplement Print with MVC MAAC Print Advertisement
Supplement E-Mail campaigns with video commercial
News: “ Gold: The best investment” says investors. “ Gold on a record12 months high” “ Wedding season to start early this year.” Please provide us your mobile number to enter “GET LUCKY” contest & download contest details. Brought to you by clk2c.com 981043XXXX Download GET LUCKY with MEHRASONS JEWELLERS MVC spread via Mobile Internet http://google/searchdailynews/ Video to user Users on mobile internet MEHRASONS display advt. Clk2c captures lead
MVC viral via FACEBOOK Send this video to FRIEND’S MOBILE
www.clk2c.com MVC SERVER MVC Adaptation Branch Agra Branch Bangalore Branch Bhopal Branch Bikaner Branch 1 LINK Branch 3 LINK Branch 2 LINK Branch N LINK Push to TG Push to TG Push to TG Push to TG Branch 1 Leads HDFC Collaterals Agra & Vicinity Bhopal & Vicinity MOBILE HANDSET 9810345XXX NOKIA E63 9872654XXX SamsungC 9999736XXX SonyErric 9321567XXX INTERNET 9811656XXX LG X 301 B’lore & Vicinity Bikaner & Vicinity Branch wise lead generation
Branch wise video links Mobile Leads Branch wise lead segregation by HDFC Internet Leads
Benefits of using MVC Benefits Details Viral Spread Due to novelty of idea consumers tend to forward MVC LINK via sms leading to a viral campaign at no additional cost Brand Recall & Retention Much higher brand retention as the mobile video stays in handset and is repeatedly played by the consumer Call To Action Mobile Number capture allows a call to action to be built in any campaign Extended Life Viral downloads of MVC gives extended life to your current campaign Differentiated Consumer Experience Novelty of a mobile video gives consumer a differentiated brand experience Convenience MVC offers a quick 30 second summary of your product which is more convenient than website surfing on mobile Campaign Measure Offer a direct measure(number of downloads/mobile numbers) through our server. Simple execution & Fast turnaround time Bring a new creative in front of TG in a matter of 1~2 weeks Push/Pull Pull: Push: * MVC link included in Print advt./Flyers/Brochures * Video SMS campaign * Mobile Video delivered in response to SMS short code query. * Enabling consumers to download TVC on mobile.