A little birdie told me…<br /> Twitter – Fastest growing social media platform in the world<br />
Twitter for Schools<br />Using real-world case studies drawn from the educational and<br />commercial sectors, we&apos;ll ...
How does Twitter work?
How big is the Twitter base?
How are educational and commercial groups using Twitter?
Is Twitter really valuable?
Does it really work for online community building? </li></li></ul><li>What is Twitter?<br />3<br />
What is Twitter?<br />Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay ...
Tweeting = Information Sharing<br />
Why Tweet?<br />Twitter is good for:<br /><ul><li>Learning
Sharing
Connecting</li></li></ul><li>How does Twitter work?<br />7<br />
How does Twitter work? The Basics …<br />Source: http://commoncraft.com/twitter<br />
How does Twitter work?: Anatomy …<br /># of people you are following<br /># of people following you<br /># of tweets you’v...
How does Twitter work?: Terms to know …<br />
How does Twitter work? Terms to know …<br />Tweet <br />Message “@”<br />ReTweet “RT” <br />Hashtag “#”<br />
How does Twitter work? Search …<br />Resource: http://commoncraft.com/twitter-search<br />
How does Twitter work? Conversation …<br />Follow interesting and conversational people<br />Share “what you’re interested...
How big is the Twitter base? Show me the stats<br />14<br />
How big is the Twitter base? By the Numbers …  <br /><ul><li>In January 2009, Twitter.com clocked in with 4.5 million uniq...
More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www...
The service grew 1,382% year-over-year in February 2009
  21 mil US visitors in July 09
  27 fold growth in one (1) yr
  35-54 is largest segment
  12-17 & 18-24 segments growing</li></ul>Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html<b...
How big is the Twitter base? By the Numbers …  <br />Source: Social Networking Survey for Nonprofits by NTEN, The Port and...
How big is the Twitter base?: CNN vs. Ashton …<br />Source: http://blog.comscore.com/2009/09/changing_demographics_of_twit...
Commercial Names on Twitter …<br />18<br />
CNN<br />19<br />
Ashton Kutcher<br />20<br />
Oprah<br />21<br />
Starbucks<br />
Starbucks<br />
Dell<br />
Organisations Doing it Right …<br />25<br />
American Red Cross<br />26<br />
Greenpeace<br />27<br />
The Humane Society<br />28<br />
Lance Armstrong Foundation (LIVESTRONG)<br />29<br />
Athletes for a Cure<br />
Twitter Tips …<br />31<br />
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Adape Twitter

  1. 1. A little birdie told me…<br /> Twitter – Fastest growing social media platform in the world<br />
  2. 2. Twitter for Schools<br />Using real-world case studies drawn from the educational and<br />commercial sectors, we&apos;ll answer the following questions:<br /><ul><li>What is Twitter and where did it come from?
  3. 3. How does Twitter work?
  4. 4. How big is the Twitter base?
  5. 5. How are educational and commercial groups using Twitter?
  6. 6. Is Twitter really valuable?
  7. 7. Does it really work for online community building? </li></li></ul><li>What is Twitter?<br />3<br />
  8. 8. What is Twitter?<br />Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”<br />Microblogging (huh?)<br />Outbound Communication<br />Listening/research<br />Conversation<br />Community building<br />Sales<br />Customer Service<br />Marketing<br />And more …<br />Source: http://commoncraft.com/twitter<br />
  9. 9. Tweeting = Information Sharing<br />
  10. 10. Why Tweet?<br />Twitter is good for:<br /><ul><li>Learning
  11. 11. Sharing
  12. 12. Connecting</li></li></ul><li>How does Twitter work?<br />7<br />
  13. 13. How does Twitter work? The Basics …<br />Source: http://commoncraft.com/twitter<br />
  14. 14. How does Twitter work?: Anatomy …<br /># of people you are following<br /># of people following you<br /># of tweets you’ve sent<br />Where you add your “tweet”<br />@ messages sent to you<br />The timeline to view what you and your followers are saying<br />Direct (private) messages sent to you<br />Tweets marked favorite<br />Search<br />Top trending topics<br />
  15. 15. How does Twitter work?: Terms to know …<br />
  16. 16. How does Twitter work? Terms to know …<br />Tweet <br />Message “@”<br />ReTweet “RT” <br />Hashtag “#”<br />
  17. 17. How does Twitter work? Search …<br />Resource: http://commoncraft.com/twitter-search<br />
  18. 18. How does Twitter work? Conversation …<br />Follow interesting and conversational people<br />Share “what you’re interested in” or “what has your attention”<br />Ask and answer questions<br />Participate in conversations<br />Be …<br />Human<br />Interesting<br />Helpful<br />Newsworthy<br />Conversational<br />Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/<br />
  19. 19. How big is the Twitter base? Show me the stats<br />14<br />
  20. 20. How big is the Twitter base? By the Numbers … <br /><ul><li>In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US.
  21. 21. More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)
  22. 22. The service grew 1,382% year-over-year in February 2009
  23. 23. 21 mil US visitors in July 09
  24. 24. 27 fold growth in one (1) yr
  25. 25. 35-54 is largest segment
  26. 26. 12-17 & 18-24 segments growing</li></ul>Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html<br />
  27. 27. How big is the Twitter base? By the Numbers … <br />Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge<br />
  28. 28. How big is the Twitter base?: CNN vs. Ashton …<br />Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html<br />
  29. 29. Commercial Names on Twitter …<br />18<br />
  30. 30. CNN<br />19<br />
  31. 31. Ashton Kutcher<br />20<br />
  32. 32. Oprah<br />21<br />
  33. 33. Starbucks<br />
  34. 34. Starbucks<br />
  35. 35. Dell<br />
  36. 36. Organisations Doing it Right …<br />25<br />
  37. 37. American Red Cross<br />26<br />
  38. 38. Greenpeace<br />27<br />
  39. 39. The Humane Society<br />28<br />
  40. 40. Lance Armstrong Foundation (LIVESTRONG)<br />29<br />
  41. 41. Athletes for a Cure<br />
  42. 42. Twitter Tips …<br />31<br />
  43. 43. How You Should Get Started<br />Create an account and fill out your profile<br />Check your motives<br />Consider your strategy<br />Participate!<br />
  44. 44. It’s not just another megaphone to yell at people with!<br />Twitter Tips – STOP!<br />Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/<br />
  45. 45. Twitter Tips - 101<br />There are some basics you need to know to get started<br />Answer the question “Why am I on Twitter?”<br />Think about how Twitter fits into your overall online/offline strategy<br />Identify staff participants<br />Identify your audience<br />Find people to follow<br />Determine how often you will participate<br />Know your tone, identity, language, interests, relationship<br />Source: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/<br />
  46. 46. Being human is key to succeeding in Twitterville<br />Fill out your entire profile<br />Use a human picture<br />Speak in a human voice<br />Be a person and an organization<br />Present the personal angle to org. issues<br />Sincerity, transparency, and democracy<br />Twitter Tips – Humanize it!<br />Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/<br />
  47. 47. It’s about the people, relationships and community<br />Listen<br />Participate regularly<br />Engage with your followers & fellow tweeters<br />Be ready to learn from your followers<br />Retweet, respond, ask, and follow<br />Twitter Tips – Participate!<br />Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/<br />
  48. 48. So What Do I Tweet About?<br />Events<br />Reference materials<br />Interesting topics<br />News<br />Industry updates<br />Special offers/promotions/appeals<br />Employment opportunities<br />And much, much more!<br />
  49. 49. The King’s School<br />
  50. 50. ASIJ<br />
  51. 51. Questions?<br />Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/<br />40<br />
  52. 52. Resources<br />Twitter Help<br />Twitter’s Getting Started Guide<br />Twitter’s How-To Guides<br />Twitter’s Troubleshooting Guides<br />Twitter in plain English<br />Twitter search in plain English<br />
  53. 53. Practical Twitter Usage<br />Set Up a Twitter Account (www.twitter.com)<br />Consider your Twitter Strategy<br />Have a play with the following tools:<br /><ul><li>Who Should I Follow (www.whoshouldifollow.com)
  54. 54. Twellow (www.twellow.com)
  55. 55. BackTweets (www.backtweets.com)
  56. 56. Monitter (www.monitter.com)
  57. 57. TweetScan (www.tweetscan.com/alerts.php)
  58. 58. Hootsuite (www.hootsuite.com)
  59. 59. Twitalyzer (www.twitalyzer.com/twitalyzer/index.asp)
  60. 60. Bing Tweets (www.bingtweets.com)
  61. 61. CoTweet (http://cotweet.com/)
  62. 62. Bit.ly (http://bit.ly/)
  63. 63. TwitPic (http://twitpic.com/)
  64. 64. TweetDeck (www.tweetdeck.com/beta/) </li>

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