Adape Twitter

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  • 1. A little birdie told me…
    Twitter – Fastest growing social media platform in the world
  • 2. Twitter for Schools
    Using real-world case studies drawn from the educational and
    commercial sectors, we'll answer the following questions:
    • What is Twitter and where did it come from?
    • 3. How does Twitter work?
    • 4. How big is the Twitter base?
    • 5. How are educational and commercial groups using Twitter?
    • 6. Is Twitter really valuable?
    • 7. Does it really work for online community building?
  • What is Twitter?
    3
  • 8. What is Twitter?
    Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
    Microblogging (huh?)
    Outbound Communication
    Listening/research
    Conversation
    Community building
    Sales
    Customer Service
    Marketing
    And more …
    Source: http://commoncraft.com/twitter
  • 9. Tweeting = Information Sharing
  • 10. Why Tweet?
    Twitter is good for:
  • How does Twitter work?
    7
  • 13. How does Twitter work? The Basics …
    Source: http://commoncraft.com/twitter
  • 14. How does Twitter work?: Anatomy …
    # of people you are following
    # of people following you
    # of tweets you’ve sent
    Where you add your “tweet”
    @ messages sent to you
    The timeline to view what you and your followers are saying
    Direct (private) messages sent to you
    Tweets marked favorite
    Search
    Top trending topics
  • 15. How does Twitter work?: Terms to know …
  • 16. How does Twitter work? Terms to know …
    Tweet
    Message “@”
    ReTweet “RT”
    Hashtag “#”
  • 17. How does Twitter work? Search …
    Resource: http://commoncraft.com/twitter-search
  • 18. How does Twitter work? Conversation …
    Follow interesting and conversational people
    Share “what you’re interested in” or “what has your attention”
    Ask and answer questions
    Participate in conversations
    Be …
    Human
    Interesting
    Helpful
    Newsworthy
    Conversational
    Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/
  • 19. How big is the Twitter base? Show me the stats
    14
  • 20. How big is the Twitter base? By the Numbers …
    • In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US.
    • 21. More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)
    • 22. The service grew 1,382% year-over-year in February 2009
    • 23. 21 mil US visitors in July 09
    • 24. 27 fold growth in one (1) yr
    • 25. 35-54 is largest segment
    • 26. 12-17 & 18-24 segments growing
    Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html
  • 27. How big is the Twitter base? By the Numbers …
    Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge
  • 28. How big is the Twitter base?: CNN vs. Ashton …
    Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html
  • 29. Commercial Names on Twitter …
    18
  • 30. CNN
    19
  • 31. Ashton Kutcher
    20
  • 32. Oprah
    21
  • 33. Starbucks
  • 34. Starbucks
  • 35. Dell
  • 36. Organisations Doing it Right …
    25
  • 37. American Red Cross
    26
  • 38. Greenpeace
    27
  • 39. The Humane Society
    28
  • 40. Lance Armstrong Foundation (LIVESTRONG)
    29
  • 41. Athletes for a Cure
  • 42. Twitter Tips …
    31
  • 43. How You Should Get Started
    Create an account and fill out your profile
    Check your motives
    Consider your strategy
    Participate!
  • 44. It’s not just another megaphone to yell at people with!
    Twitter Tips – STOP!
    Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/
  • 45. Twitter Tips - 101
    There are some basics you need to know to get started
    Answer the question “Why am I on Twitter?”
    Think about how Twitter fits into your overall online/offline strategy
    Identify staff participants
    Identify your audience
    Find people to follow
    Determine how often you will participate
    Know your tone, identity, language, interests, relationship
    Source: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/
  • 46. Being human is key to succeeding in Twitterville
    Fill out your entire profile
    Use a human picture
    Speak in a human voice
    Be a person and an organization
    Present the personal angle to org. issues
    Sincerity, transparency, and democracy
    Twitter Tips – Humanize it!
    Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/
  • 47. It’s about the people, relationships and community
    Listen
    Participate regularly
    Engage with your followers & fellow tweeters
    Be ready to learn from your followers
    Retweet, respond, ask, and follow
    Twitter Tips – Participate!
    Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/
  • 48. So What Do I Tweet About?
    Events
    Reference materials
    Interesting topics
    News
    Industry updates
    Special offers/promotions/appeals
    Employment opportunities
    And much, much more!
  • 49. The King’s School
  • 50. ASIJ
  • 51. Questions?
    Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/
    40
  • 52. Resources
    Twitter Help
    Twitter’s Getting Started Guide
    Twitter’s How-To Guides
    Twitter’s Troubleshooting Guides
    Twitter in plain English
    Twitter search in plain English
  • 53. Practical Twitter Usage
    Set Up a Twitter Account (www.twitter.com)
    Consider your Twitter Strategy
    Have a play with the following tools:
    • Who Should I Follow (www.whoshouldifollow.com)
    • 54. Twellow (www.twellow.com)
    • 55. BackTweets (www.backtweets.com)
    • 56. Monitter (www.monitter.com)
    • 57. TweetScan (www.tweetscan.com/alerts.php)
    • 58. Hootsuite (www.hootsuite.com)
    • 59. Twitalyzer (www.twitalyzer.com/twitalyzer/index.asp)
    • 60. Bing Tweets (www.bingtweets.com)
    • 61. CoTweet (http://cotweet.com/)
    • 62. Bit.ly (http://bit.ly/)
    • 63. TwitPic (http://twitpic.com/)
    • 64. TweetDeck (www.tweetdeck.com/beta/)