A little birdie told me… Twitter – Fastest growing social media platform in the world
Twitter for Schools Using real-world case studies drawn from the educational and commercial sectors, we'll answer the following questions:
What is Twitter and where did it come from?
How does Twitter work?
How big is the Twitter base?
How are educational and commercial groups using Twitter?
Is Twitter really valuable?
Does it really work for online community building?
What is Twitter? 3
What is Twitter? Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” Microblogging (huh?) Outbound Communication Listening/research Conversation Community building Sales Customer Service Marketing And more … Source: http://commoncraft.com/twitter
Tweeting = Information Sharing
Why Tweet? Twitter is good for:
How does Twitter work? 7
How does Twitter work? The Basics … Source: http://commoncraft.com/twitter
How does Twitter work?: Anatomy … # of people you are following # of people following you # of tweets you’ve sent Where you add your “tweet” @ messages sent to you The timeline to view what you and your followers are saying Direct (private) messages sent to you Tweets marked favorite Search Top trending topics
How does Twitter work?: Terms to know …
How does Twitter work? Terms to know … Tweet Message “@” ReTweet “RT” Hashtag “#”
How does Twitter work? Search … Resource: http://commoncraft.com/twitter-search
How does Twitter work? Conversation … Follow interesting and conversational people Share “what you’re interested in” or “what has your attention” Ask and answer questions Participate in conversations Be … Human Interesting Helpful Newsworthy Conversational Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/
How big is the Twitter base? Show me the stats 14
How big is the Twitter base? By the Numbers …
In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US.
More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)
The service grew 1,382% year-over-year in February 2009
How big is the Twitter base? By the Numbers … Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge
How big is the Twitter base?: CNN vs. Ashton … Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html
Commercial Names on Twitter … 18
Ashton Kutcher 20
Organisations Doing it Right … 25
American Red Cross 26
The Humane Society 28
Lance Armstrong Foundation (LIVESTRONG) 29
Athletes for a Cure
Twitter Tips … 31
How You Should Get Started Create an account and fill out your profile Check your motives Consider your strategy Participate!
It’s not just another megaphone to yell at people with! Twitter Tips – STOP! Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/
Twitter Tips - 101 There are some basics you need to know to get started Answer the question “Why am I on Twitter?” Think about how Twitter fits into your overall online/offline strategy Identify staff participants Identify your audience Find people to follow Determine how often you will participate Know your tone, identity, language, interests, relationship Source: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/
Being human is key to succeeding in Twitterville Fill out your entire profile Use a human picture Speak in a human voice Be a person and an organization Present the personal angle to org. issues Sincerity, transparency, and democracy Twitter Tips – Humanize it! Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/
It’s about the people, relationships and community Listen Participate regularly Engage with your followers & fellow tweeters Be ready to learn from your followers Retweet, respond, ask, and follow Twitter Tips – Participate! Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/
So What Do I Tweet About? Events Reference materials Interesting topics News Industry updates Special offers/promotions/appeals Employment opportunities And much, much more!